E-commerce business has been quickly expanding. According to the research, E-commerce business will be projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021.
Businesses start embracing the latest ecommerce marketing strategies in order to stand out among competitors. Hence, if you are also an ecommerce business owner, or ready to run your ecommerce store, prepare for the exciting future of ecommerce by implementing the emerging trends of 2020 now.
1. Personalization and Customer Engagement
Online stores do not have a retail assistant who can suggest products based on your interests and preferences. Compared to traditional retail shopping, ecommerce stores lack face-to-face individual interaction.
To provide a similar experience as you buying in the brick and mortar store, ecommerce companies leverage personalization opportunities throughout the shopping venture. Using personal online data such as search queries, page visits and other metrics which get from analytical tools, business owners transform their online stores to best serve the customer’s needs and interests.
For instance, when login to your ecommerce platform such as Shopee or Lazada account. You’ll discover recommended products based on your past purchases and ads tailored to your search history. Anticipate that more brands should take action accordingly to suit as personalization innovation becomes easier to integrate into ecommerce sites in this period.
2. AI Assistants, and Chatbots
In the future, we believe that robots will invade ecommerce stores. Robots such as chatbots and artificial intelligence (AI) designed to enhance a customer’s overall shopping experience. AI assistants can handle a variety of undertakings commonly assigned to a human, such as managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.
For instance, chatbots can fulfill a number of customer service needs, from responding to inquiries about a product to discussing a complaint. AI and chatbots also learn from customer conversations and evolve to better assist in a user’s personalized ecommerce experience. Try to imagine if the chatbots AI answered all the FAQs, you are able to free up so many times to do other tasks that will be beneficial to your ecommerce business in the long run.
3. AR and VR Experiences
At the stage of hitting the “Purchase” button, we have all hesitated. This is because we tend to test the product, for an instance a pair of sneakers, before we purchase it from the store. We’d like to know how many colours this series have, does this sneakers suit me, is this a quality product? As a result, we have a strong need to interact with a product before we commit to a purchase. Online reviews and influencer trends aren’t enough. We want to see the product, feel it, hold it in our hands, and remove all feelings of doubt before purchasing.
While we were once satisfied with top notch pictures of items, today’s innovation lets us use virtual reality, 3D imaging, augmented reality, and more to interact with a product from the comfort of our laptop or smartphone. Interactive product visualization technology seeks to bring the tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing.
4. Social Media Shopping Post
In March 2019, Instagram unveiled Instagram Checkout, which lets users complete their purchase from within Instagram. With the high increase rate of their number of daily active users, Instagram shot to be one of the hottest and most famous social media platforms across the globe.
Smart businesses grasp this opportunity and bring more sales for them. Furthermore, the power of social media and the internet has created many X generation young entrepreneurs, and one of the marketing platforms they use is Instagram.
E-commerce brands can create and post interactive ads that allow users to click and shop with ease, which will help reduce the risk that customers will abandon their purchase because they have to switch apps or sign in to the store. The brand combines eye-catching visuals with seamless checkout through its mobile website. The whole procedure happens within Instagram’s social environment and many users don’t even realize they’ve been diverted to the online store.
5. Mobile Shopping and Mobile Payments Will Continue to Rise
Nowadays, our shopping behaviours have changed compared to a few years ago. From purchase online via laptop to mobile shopping, the numbers are increasing day by day. According to research, there are about 2 billion people around the world who use smartphones for Internet access.
So it’s not surprising that a lot of e-commerce traffic comes from mobile consumers. This indicates a huge impact that mobile devices have in the sale of online products. That’s why online payment gateways such as IPay88 or PayPal are a boon for shoppers.
Why is mobile shopping and payments getting popular? Here are a few points:
- Better customer experience. Most e-commerce websites have responsive designs that adapt to the needs of mobile users. These gadgets give better routes that are appealing to customers.
- Utilize mobile payments. Registration data gets stored on the mobile device itself, which helps to reduce wait times.
- Utilize the space. Feature important elements on the upper section of your home page and guarantee that the search window is noticeable.
- Make the call-to-action big enough to easily tap on with your finger and splendid to pull in the consideration of online customers.
- Tailor the online experience to your target audience so they have a reason to keep coming back.
E-commerce Website 2020
No matter which 2020 ecommerce trend you choose to pursue, do so with the intent of providing a seamless and engaging shopping experience for your customers.
If you are starting to run your own ecommerce business or still looking for better ecommerce web design, Operion Web Design Penang can help you. We not only provide web design service, we also provide marketing services that are beneficial to your new ecommerce business website.