WhatsApp Business App
1. Create a business profile to assist clients in locating your store.
To make it easy for your consumers to recognize who they’re talking to, include a logo, a brief description, and your company’s website in your business account.
2. Make your company hours visible so clients know when you’re open.
Customers will know when you’re accessible for orders and customer support, as well as how long they might have to wait for a response to their inquiry, if you display your business hours.
3. Display your product catalog to make product browsing and buying easy.
Create a product catalog and let customers go through it to see what you have to offer. They might highlight a product and invite you to make an order for it right away. The transaction may be performed using the WhatsApp Pay function within the business app.
4. Create automatic welcome and away messages to respond to consumers quickly.
When a customer messages you for the first time, you may write a welcome message in the WhatsApp Business app. When a consumer makes an inquiry outside of business hours, an away message can be specified to be delivered.
5. Quick responses to avoid answering the same questions again and over.
A lot of the questions and replies are the same. You may save your common responses with rapid replies by typing /quick reply name>.
6. Labels to use to categorize clients for better administration
Customers that have paid or are due to pay, as well as your regular customers, can be tagged. Create custom tags to help you identify your clients and categorize them so you don’t send them messages that aren’t relevant to them.
WhatsApp Business API
1. A business profile with a possible green tick that has been validated
You can establish a WhatsApp Business profile via the API, just like you can with the WhatsApp Business app. The business profile allows you to provide information such as your company name, description, and website. API users can also obtain a confirmed green tick. You must submit your company information to Facebook for verification in order to do so. If you fulfill the verification standards, a green tick appears next to your company profile image, indicating that it is trustworthy to WhatsApp users.
2. Create conversation flows and chatbots
Your developers may use the API to use NLP to react to consumer enquiries instantly. Think of any use-case that might benefit your business and, with the aid of a competent developer, you can build it using WhatsApp’s Business API. You may also develop interactive chat bots that send messages with integrated buttons for frequently asked questions. This boosts bot interaction, leads to faster customer responses, and decreases your customer support team’s burden.
3. Allow an infinite number of team members to assist clients.
You won’t be restricted to how many people may access the account at once after the API is linked with a customer care solution. Create unique support accounts for each of your team members so they may respond to clients without having to share the primary account’s credentials.
4. Integrate the API with your reservation and point-of-sale systems.
Integrate your backend systems with WhatsApp to provide quick order and payment confirmations. When the majority of your users are active and engaged on WhatsApp, you don’t need to restrict yourself to email or SMS. Furthermore, because Facebook guarantees that the API is not misused, users will not be flooded with spam messages from tens of thousands of businesses, making them more likely to respond/stay active.
For more information on how OPERION can help your business, head to our websites at https://www.operion.com.my/.