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by : admin Ecommerce Tips, Website Design

5 Ideas of E Commerce Trends to Stand Out

Ecommerce future trend ideas

E-commerce business has been quickly expanding. According to the research, E-commerce business will be projected $4.8 trillion in retail ecommerce sales projected worldwide for 2021.

Businesses start embracing the latest ecommerce marketing strategies in order to stand out among competitors. Hence, if you are also an ecommerce business owner, or ready to run your ecommerce store, prepare for the exciting future of ecommerce by implementing the emerging trends of 2020 now.

1. Personalization and Customer Engagement

Personalization and customer engagement

Online stores do not have a retail assistant who can suggest products based on your interests and preferences. Compared to traditional retail shopping, ecommerce stores lack face-to-face individual interaction. 

2.  AI Assistants, and Chatbots

AI Assistance and Chatbot

In the future, we believe that robots will invade ecommerce stores. Robots such as chatbots and artificial intelligence (AI) designed to enhance a customer’s overall shopping experience. AI assistants can handle a variety of undertakings commonly assigned to a human, such as managing inventory or handling inquiries. These digital assistants carry out various processes, freeing up time for you to focus on other aspects of running the business.

For instance, chatbots can fulfill a number of customer service needs, from responding to inquiries about a product to discussing a complaint. AI and chatbots also learn from customer conversations and evolve to better assist in a user’s personalized ecommerce experience. Try to imagine if the chatbots AI answered all the FAQs, you are able to free up so many times to do other tasks that will be beneficial to your ecommerce business in the long run. 

3. AR and VR Experiences

5 Reasons Why B2B Businesses Should Expand to Ecommerce

Source: IKEA, Ecommerce Cosmos

At the stage of hitting the “Purchase” button, we have all hesitated. This is because we tend to test the product, for an instance a pair of sneakers, before we purchase it from the store. We’d like to know how many colours this series have, does this sneakers suit me, is this a quality product? As a result, we have a strong need to interact with a product before we commit to a purchase. Online reviews and influencer trends aren’t enough. We want to see the product, feel it, hold it in our hands, and remove all feelings of doubt before purchasing.

While we were once satisfied with top notch pictures of items, today’s innovation lets us use virtual reality, 3D imaging, augmented reality, and more to interact with a product from the comfort of our laptop or smartphone. Interactive product visualization technology seeks to bring the tangible in-store experience to online consumers and alleviate their hesitation prior to purchasing.

4. Social Media Shopping Post

Instagram Checkout: Social Media Shopping Post
Source: Instagram

In March 2019, Instagram unveiled Instagram Checkout, which lets users complete their purchase from within Instagram. With the high increase rate of their number of daily active users, Instagram shot to be one of the hottest and most famous social media platforms across the globe.

Smart businesses grasp this opportunity and bring more sales for them. Furthermore, the power of social media and the internet has created many X generation young entrepreneurs, and one of the marketing platforms they use is Instagram.

E-commerce brands can create and post interactive ads that allow users to click and shop with ease, which will help reduce the risk that customers will abandon their purchase because they have to switch apps or sign in to the store. The brand combines eye-catching visuals with seamless checkout through its mobile website. The whole procedure happens within Instagram’s social environment and many users don’t even realize they’ve been diverted to the online store.

5. Mobile Shopping and Mobile Payments Will Continue to Rise

Mobile Shopping and Mobile Payments

Nowadays, our shopping behaviours have changed compared to a few years ago. From purchase online via laptop to mobile shopping, the numbers are increasing day by day. According to research, there are about 2 billion people around the world who use smartphones for Internet access. 

So it’s not surprising that a lot of e-commerce traffic comes from mobile consumers. This indicates a huge impact that mobile devices have in the sale of online products. That’s why online payment gateways such as IPay88 or PayPal are a boon for shoppers.

Why is mobile shopping and payments getting popular? Here are a few points:

  1. Better customer experience. Most e-commerce websites have responsive designs that adapt to the needs of mobile users. These gadgets give better routes that are appealing to customers. 
  2. Utilize mobile payments. Registration data gets stored on the mobile device itself, which helps to reduce wait times.
  3. Utilize the space. Feature important elements on the upper section of your home page and guarantee that the search window is noticeable.
  4. Make the call-to-action big enough to easily tap on with your finger and splendid to pull in the consideration of online customers. 
  5. Tailor the online experience to your target audience so they have a reason to keep coming back.

E-commerce Website 2020 

No matter which 2020 ecommerce trend you choose to pursue, do so with the intent of providing a seamless and engaging shopping experience for your customers.

If you are starting to run your own ecommerce business or still looking for better ecommerce web design, Operion Web Design Penang can help you. We not only provide web design service, we also provide marketing services that are beneficial to your new ecommerce business website. 

https://www.operion.com.my/ecommerce-web-design.html

by : admin Ecommerce Tips

5 Ways to Promote Your Ecommerce Website

Creating A Blog

First of all, you don’t need much followers or big enterprises to start blogging. In this digital era, blogging or can be known as content marketing has become one of the most effective ways to penetrate the market and deliver your information to the audience. It doesn’t matter which industries you are from as companies all over the world have started to launch their own blogs to provide the audience with right information and valuable content.

However, it is not as simple as you think to craft a blog post. When brainstorming ideas and content, you should consider the lifestyle of your audience and stand from their perspective and think about what they will benefit from the blogs and how it will change their lifestyle. You have to ensure that once visitors get to the blog, they will learn something from your business and this strategy will make them your potential customers.

Use SEMrush to brainstorm ideas.

Social Media

One of the most important marketing tools for promoting your ecommerce website is getting noticed and awareness from the public. However, with the power of social media, it can spread all over the world within a minute ! There are billions of people around the globe who are currently using social media as their part of life so this will be a huge asset in establishing your online presence as the potential is limitless.

Starting an online platform is about consistency. You do have much option to choose when it comes to promoting your ecommerce website strategy. Start by posting regularly about information about your ecommerce websites or business which could ultimately bring awareness and attract your target audience. If you think posting can be a waste of time, you may start with creating social media campaigns like Facebook’s advertising to reach more audiences with a single post.

Bear in mind that social media platforms are a good way to start your promotional campaign, however, posting too much information or focusing on many platforms at once will bring more harm than good. So, a recommendation is to first focus on a single platform and then try to find a balance when it comes to social media marketing.

Provide Free Samples

Let’s say you have just started your ecommerce website and no one knows what you do. The best way to promote your business is by giving free trials and samples. A free trial means to let customers know what you are selling or offering and let the audience do the quality check of your product or service.

Many businesses ignore this strategy as they believe this strategy is not suitable for a startup business. But it can be very effective when you want to know how great your products are and asking for feedback from the audience. Providing a free sample would build up relationships with you and your customers and boost up confidence from your customers to your products. If what you offer are truly benefits to your audience, it would eventually spread through the word of mouth and there’s where you get more leads and attention.

Email Marketing

Email marketing could be categorised as one of the most common ways to interact with your audience but it is important to keep track with your customer and keep them updated about your ecommerce websites or business. Email marketing can be fully utilised by adding attractive design images or animation as consumers are known to open their emails frequently. Consumers who are likely to sign up with any of your newsletter campaigns or willing to give their email address to you are the one whole will  engage with your business if there’s any discount or offers which serve their wants.

For example, visitors who viewed your product or service on your ecommerce website but never made their purchase but leave down their email address are the ones who are likely to engage with you again if there are any promotions or discounts ongoing at your ecommerce website. Email marketing could also be used for building relationships between you and your customer. Your marketing campaign could serve as as an awareness purpose which would remind customers the existence of  you business or ecommerce website

SEO Strategy

SEO strategy or could be known as search engine optimization is a must when you are in the process of marketing your website or business. Once the keywords are being identified and included in your ecommerce website’s title or description, you may be able to measure your website’s performance using SEO tools such as Google Analytics. Let’s put it in a simple way, the more optimized your website is, the better chances your website will get to the higher rank in Google which means there will be easier for the audience to search for your website which ultimately brings more traffic to it.

SEO is the best way to bring success to your ecommerce website. Unfortunately it may need more time and patience to get it done as it will take some time to see the result.  Another element to consider when optimising SEO is loading speed from your website. Although SEO is about finding the right keywords or backlink, it also takes into consideration how well your website performs. Simply says an ecommerce website which has too many complex large files images or animation which takes much time to load will simply fail to rank as well

by : admin Website Design

4 Reasons Why Every Business Needs a Website

Websites make you look professional

Consumers nowadays are very savvy and smart. If you don’t have a business website to show your information, what makes you think that they will trust your company? There are approximately 60% of consumers in this digital era who think a company that has a business website is more credible than a company who only active in social media. Put it in a simple way, your business website can be said as a professional certification or degree cert when applying for a job.

Continue reading “4 Reasons Why Every Business Needs a Website”

by : admin Website Design

How to Improve Your Website In 6 Different Ways

White Space

White space can be considered as a key component in coordinating website design. It also can be known as negative space, which refers to the blank area of a webpage between the text and the image. It plays an essential role in the design process and arranging website design elements. Researchers have found out that websites that were using white space will attract attention from users up to 20% from an average website.

Continue reading “How to Improve Your Website In 6 Different Ways”

by : admin Digital Marketing

Facebook Marketing and Workshop

There are a lot of people ask us how to do Facebook marketing.  Many people in the market offer teaching services about it. When we finished designing the website for many customers, they would ask us how we should promote it in the next step. Generally , we don’t do it for you directly. Why? Because We need the customer to have a basic understanding of Facebook marketing before you pay for the advertisement. Normally , we will suggest customers to carry out basic training in order to master the basic knowledge .

Continue reading “Facebook Marketing and Workshop”

by : admin Website Design

Is Your Website Mobile Responsive?

What is Mobile Responsive Website? Actually, a Mobile Responsive Website is a website. What’s the difference between a Mobile Responsive Website and other websites?
  • First, it can be well presented on the mobile phone
  • Secondly, it requires a high technical level. It is very important whether, the computer, mobile phone or tablet can well present.

But why do we need a Mobile Responsive Website?

Similarly, it is related to the ranking of Google. Quality is of course very important if you want to make your website popular. At the same time, if a Mobile Responsive Website can be perfectly displayed on the mobile phone, it will surely improve your ranking.It can be said that every well-known company has a well-designed Mobile Responsive Website.