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by : admin Digital Marketing, Ecommerce Tips, Website Design

Stripe, Skrill and, PayPal – Side by Side Comparison

Getting web design services Malaysia for your ecommerce store but not sure which payment gateway to follow? Well, then this guide is just for you. No matter how good the social media and email marketing system is in bringing customers to your website, it needs to have payment processors for your customers to make the purchase. So to make it easy to find one for you, we have provided a comparison of the top ones in the industry.

1. Stripe:

Stripe is a platform that allows online businesses to take payments from their customers through various modes ranging from credit/debit cards to even Bitcoins. It is one of the top payment processing service providers out there next to PayPal and is known for its variety of payment methods and flat-rate fees.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Stripe is pretty easy to set up and you don’t really need any coding experience to do it. However, when setting up the ‘pay with card’ button on the website, you will have to hire someone with coding know-how as it is a bit tricky for non-techy users. But besides it, Stripe is super easy to sign up and you can do it for free. Stripe also offers support via online chat which is not the case with PayPal so you can quickly ask any questions you have regarding integration.

User Friendliness:

If we talk about user friendliness in terms of your customers then Stripe offers a lot more payment methods than PayPal. For instance, PayPal doesn’t support Bitcoin, AliPay, Apple Pay, and Android Pay, but Stripe does which makes it easier for all kinds of customers to make payment. Furthermore, it accepts payments in around 135 currencies, which gives you freedom to sell products around the globe. Stripe also offers custom invoicing for free for up to $1 million.

Suitability for Business:

The payment processor that comes right after PayPal in terms of market share and acceptability is none other than Stripe. It has an 18% global market share and is on 2nd number after PayPal (Source). If you are someone who is in countries where PayPal is not accepted or if you are selling in such countries then Stripe is the best alternatives, plus, their policies are not as strict as PayPal.

2. Skrill:

It is an online payments service provider that allows its users to transfer virtual currencies from one country to another around the globe. It is owned by a large payment services group; Paysafe and specializes in sending/receiving payments for gambling purposes.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Skrill only takes 24 hours to verify your details and register the account. You can then easily integrate it with your online store eve if you don’t know coding. PayPal and Stripe on the other hand take a bit longer than that. However, the problem with Skrill is that it is pretty tough to reach them if you need any kind of technical support. They have only email and phone available and no live chat but getting in contact via these two is also a bit difficult sometimes.

User Friendliness:

Just like Stripe, Skrill also accepts Bitcoin which gives it an edge over PayPal. Moreover, it accepts over 40 currencies and allows you to easily manage them in your single merchant account. Plus, it is available in 131 countries which is more than 26 countries that Stripe works in and less than 200 countries where PayPal is available.  

Suitability for Business:

Out of the three, Skrill is suitable for risky transactions that can sometimes result in illegal activities as well such as online casino. However when it comes to global payment acceptability, Skrill is far behind than both PayPal and Stripe. It only has a 0.01% global market share (source), which is nothing as compared to the other two processors.

3. PayPal:

The online financial services provider, allowing you send and receive money on the go. It is the most widely used form of payment processing around the globe and virtually every ecommerce store uses PayPal. Its excellent security measures and wide acceptability makes it the top service provider in the digital payments world.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Although PayPal can take a few days to verify but once it is done, the integration with your store is pretty easy and straightforward. PayPal supports most of the CMS platforms, especially the major ones like WordPress and Shopify but Stripe supports a few more than PayPal.

User Friendliness:

As for transaction fees, PayPal doesn’t charge a fee when you transfer money between your 2 or more accounts but Skrill takes a 1.9% fee. Furthermore, PayPal offers support to customers via call, email and forum so they can ask any questions they have which also makes it easy for beginners to use it on their website.

Suitability for Business:

PayPal is highly suitable for online businesses especially for ecommerce stores as virtually every customer has it. Furthermore, PayPal has a 55.45% global market share (source), which makes it the number 1 payment processor in terms of availability and acceptability. However, its policies are very strict and it doesn’t support any shady transactions and can quickly restrict your account and freeze the funds.

Conclusion:

If you want to sell globally and receive money in their local currencies, then Stripe is a perfect solution because it also supports Bitcoin so that’s an added benefit. However, if you have a limited market and PayPal is accepted there, then going for PayPal might be a better option.

Lastly, for businesses that are a bit risky like gambling, Skrill is the go-to option. When getting an ecommerce website package Malaysia, ask the company to integrate the payment gateway that you see fit.

by : admin Digital Marketing, Ecommerce Tips, Website Design

Guide to Ecommerce Website Development

What is eCommerce website development? 

Unlike other websites, an eCommerce website is a platform where you can buy and sell different materials, digital materials, or online services. The development of an eCommerce website indicates the advanced strategies that the site owners apply for improving the site. Once an eCommerce website becomes successful, the owners make vivid plans to increase the website’s circulation. Let’s have a look at what the developmental program of an Ecommerce website includes-

• Selecting the best eCommerce solutions turns an eCommerce website into a multi-functional and integrated online store.

• Designing a user-friendly interface for an eCommerce website is mandatory to get more reach.

• Adding new features and tools to the eCommerce platform is one of the major developmental programs. This can be very crucial for beating your competitor sites.

• Emphasizing the promotional aspects of an eCommerce platform should be the priority of the owners. The success of the eCommerce site depends upon the promotional programs up to some extent.

• The owners keep analyzing and evaluating the performance of an eCommerce website to assess the scopes of betterment.

All these factors are very significant in terms of the development of an eCommerce website. If you own an eCommerce website, you must keep these factors in check. Most of the web development Malaysia companies offer these services to their clients.

How to get sellers for an eCommerce website? 

Grabbing the attention of the sellers is the factor that determines how successful your eCommerce site will be. Here we are going to mention some efficient ways to get sellers for your Ecommerce website.

• Utilize social media platforms for reaching sellers. Social media groups, communities, and forums will definitely be helpful for you in terms of getting sellers.

• You should take a membership in the local merchant associations to circulate your Ecommerce website. Proper circulation will help you in getting an increased number of sellers.

• Attend trade fairs and promote your eCommerce platform in those fairs as you can come across potential sellers in this way.

• Take the help of online business listings to reach global sellers and let your eCommerce platform grow on a larger scale.

How to promote your eCommerce website for free? 

As mentioned before, promotion plays a significant role in the success of your eCommerce platforms. Let’s find out the best free ways to promote your website.

• Social media naturally comes at the top of this list. You should utilize your social media reach and promote your website in the best way. Social media platforms like- YouTube, Facebook, Instagram are the best platforms to promote your website. Besides your existing followers, new people might also get interested in your services. That’s why you must get the most from the social media platforms in terms of promoting your eCommerce site.

• Target advertising can be a decent choice for making the promotion of your website.

• The reviews and ratings on your website play an essential role in the promotion of your website. Try to ensure that your website doesn’t contain a lot of negative reviews and ratings.

• You should get involved in strategic partnerships with other brands or websites to build up your audience. This is an effective way to promote your eCommerce website.

What is the best platform to build an eCommerce website? 

There are several big names in the industry when it comes to eCommerce website builders. As per features, costs, and other services, we are mentioning some of the best eCommerce website builders.

WIX 

There’s no website owner who is not familiar with this name. WIX is one of the leading website builders of current times. With many attractive customization features and lower price ranges, we rate WIX as the top eCommerce website builder.

Shopify 

Besides WIX, Shopify is one of the fastest-growing eCommerce website builders that offer high-quality services on low budgets. The variety of designs and consistent website-maintenance of Shopify have made it the favorite of many website owners.

Zyro 

Though Zyro is way behind in competition with WIX or Shopify, the platform is getting improved day by day. If the budget is your point of concern, you can build your website using the friendly platform of Zyro. Anyway, you won’t have any complaints regarding the service of this website building platform.

These are the top three choices among all the website builders. If you’re looking for a website company in Penang, these can be ideal choices for you. You should choose a suitable website builder that fulfills your requirements.

How much does an eCommerce website cost? 

The cost of building an eCommerce website depends upon the size and type of website you’re building. You can create the design of a small Ecommerce website within a thousand dollars. On the other side, the creation of a large eCommerce website can cost you up to eighty thousand dollars. The overall cost of creating an eCommerce website varies from five thousand dollars to two lakh dollars depending upon the size, type and features of the website.

How to build a custom eCommerce website? 

• First of all, you are supposed to determine what products you would sell before you build an eCommerce website.

• Selecting the right business model is essential in this case. There are several business models that different eCommerce platforms adopt. You have to select the right business model with the help of a good eCommerce solution company.

• You have to buy a domain before your launch your eCommerce website. Without having a dedicated server and domain name, you can’t launch an eCommerce website.

• After that, you have to create a design of the website that seems catchy and attractive to the buyers.

• Setting up your payment gateway is a vital step that you can’t overlook. Set up a safe and secure payment gateway that doesn’t fail frequently.

• You have to hire professional shipping partners or companies who will deliver the products to the customers.

These are all the steps to build a customized eCommerce website. You must proceed step by step so that you don’t overlook any aspect of your website.

by : admin Digital Marketing, Internet of Things, Website Design

You Should Have a Landing Page to Grow Your Business – Here’s Why:

Are you wondering whether you even need a landing for your business or not? Or maybe you just want to know how a landing page can benefit your business? Well, if that’s the case, then you are at the right place. As mentioned on WordStream; 48% of marketers create a new landing page for every marketing campaign they start.

So if you are excited to know more, make sure to completely read the content. We are sure that after knowing the benefits, you would definitely want to hire a web design company Malaysia to make you one ASAP.

Why Your Business Needs Landing Page?

Landing pages allow your business to achieve its goals. Whether you want to enter a new niche market, get new customers, promote a new product, or get more conversions, you can do all of that and more with the help of well-designed landing pages. You can build landing pages to cater to specific audiences and precisely go after your goal, whether its promotion, conversions, or data gathering. Here are some reasons why your business needs a landing page right now:

They Help With Conversions:

Just like your business website containing information about your product or service, enticing people to convert, a well-designed landing page does the same. With the help of an expert web design company Malaysia, you can get a landing page to target your specific purpose.

And if you want people to convert, or in other words, take a specific action, you can have the page designed in a conversion-focused way. This will compel the maximum amount of people do what you intend like signing up for your newsletter or even making a purchase.

You Get Valuable Data and Insights:

If you have a specific marketing campaign, a source, piece of content, or action, you can connect the landing page to it. You’ll be able to find out which channels are getting you the most leads. For instance, let’s say you have three Facebook ad copies of the same ad for split testing purposes; you can connect all of them to the landing page and split test.

The campaign that brings the most leads will be your winning one. You can capitalize on it to sell your products or services because, according to TechJury; correctly testing and targeting can increase the conversions by a whopping 300%. With the help of various user behavior tracking tools that you can connect to the landing page, you can get very specific details about your users.

You Can Improve Your Paid Search Campaigns:

When you are running search engine ads, using the link of your website for a specific keyword would mean they will land on your website. So, for instance, if you target a keyword for your search engine marketing that is ‘web design services Malaysia’, then your ad will appear when people search this.

Since people need web design services, they don’t want to learn about anything else. But landing on your website means there will be a lot of irrelevant information as well, like the about page, home page content, FAQs, or other services that you provide.

Irrelevant stuff can distract many people, and they might just get overwhelmed. To solve this, you can use a landing page where people will go to when they click on your ad. This way, they will be shown the specific ‘web design service’ related content that they actually want to see. This will increase your chances of making people convert.

You Can Grow Your Email List:

Another practical use of the landing page is to help with your email marketing system. If you want to create a big email list of people who are actually interested in what you have to offer, then leveraging landing page is an excellent idea. You can get the help of a web design company Malaysia to help you design a landing page for the very purpose.

So when people get information about what you are offering, you can provide them with a form that will ask for their details like name and email. On the backend, you will have an email marketing system, also called an autoresponder that will store their emails and sort them out with respect to their names. You can later connect with those potential customers via email.

Tip: Offer some kind of gifts like a free eBook or anything related to your product/service in exchange for people’s emails; this will compel more people to sign up.

Your Brand’s Credibility Will Increase:

You can get a very trustable landing page design to gain the confidence of people, especially if you are new, and you know your product can help people. You can add videos with you explaining your product to put a face to your brand and add a personal touch.

Furthermore, you can add testimonials from your customers and their product/service review videos, which will further instill confidence because 88% of consumers trust testimonials and reviews (source).

by : admin Digital Marketing

How to use Newsletter to Build Relationship with Customers?

If you have just had your website developed using web design services Malaysia and you are looking for ways to communicate with your audience, then a newsletter is your answer. According to Hubspot; there are over 3.9 billion email users daily, which means most of your customers already have email accounts. So you just need to get their addresses, make a list and start connecting with them.

Why Should You Send Out Newsletters?

An email newsletter is unequivocally one of the best ways for both B2C and B2B organizations to share information with their potential clients, nurture their leads, and have brand loyalty. If you’re not sure whether you should set up an email marketing system and send out regular newsletters, then here are the reasons why you should do it.

  • It Builds Loyalty: According to different studies, regular contact with your potential customers and leads is one of the crucial factors in maintaining loyalty.
  • Very Inexpensive: Nowadays, it is really expensive to generate leads and then nurture them because a massive chunk of money is spent on social media marketing or other forms of marketing campaigns just to do that. If you’ve got the list of emails of your potential clients, current clients, and leads, then you can just send out a free email to all of them, which will not cost you a dime.
  • Builds Credibility: Content marketing is one of the most effective ways of generating leads and building customer relationship. Providing useful and valuable content to your customers via newsletters will instill confidence in them that you are the real deal, and you are capable of doing the job.

How to Send Out Newsletters That Earn You Loyalty?

Don’t give up

You need to be highly consistent when it comes to sending out newsletters, which means you have to stay connected with your clients, leads, and potential customers, and send a newsletter regularly. If you promised them that you would deliver a weekly newsletter to them, then make sure to commit to it.

This way, you will be in front of them whenever they open their inbox, and this will position your brand in their Minds. So whenever they have a problem, they’ll know who to contact.

Deliver Something Valuable:

Sending out a newsletter doesn’t just mean that you talk about your company all the time. It will frustrate the receivers, and they might even opt-out of your list. So what you should do is understand what your customers’ needs are, their pain points, and things they might be interested in learning about.

Then craft a simple yet engaging newsletter discussing their problems and providing solutions and hit the send button. People love to work with someone who delivers value without always trying to sell something.

Reward the Subscribers:

Another great practice to implement in your newsletters is that you offer gifts to your customers. It can be something like an eBook or a video series of something. For instance, if you are a fitness company, you can send your subscribers an eBook on losing weight with Keto diet.

Or you can send them a video series of top exercises to stay fit. You can even offer them some discount coupons. These small gestures are so powerful that they keep people hooked to you, and your subscriber retention rate will be touching the sky. Email marketing is effective in increasing customer retention, as stated by 80% of business professionals. (Source)

Be Relatable and Authentic:

Customers love to read the content that they can relate to on a personal level. It won’t make sense for you to use corporate-level language or not discuss the problems people are facing while writing the newsletter.

The content needs to be personal, and it needs to be authentic. People should find themselves thinking, ‘whoa, that is so me’ or ‘yes that is true, it happened to me’ and so on. This will help you connect with the audience on a personal level.

Be Direct With Them:

Lastly, be direct with your customers when it comes to sending them the newsletters. You need to tell them at the start that they will be hearing from you on a weekly or monthly basis. Also, tell them the things you will be focusing on.

Provide them with benefits for keep reading your newsletters and not opting out. People want to know what they are getting into, so it is better to set their expectations straight from the get-go.

Over to You:

If you don’t know how to collect emails of people, then ask the web design company Malaysia that developed your website. They will create opt-in forms at your website so people can use them to sign up for your newsletters.

 
by : admin Digital Marketing

Why is Google My Business Profile Important for your Business?

Have you got your website done using a top web design company Malaysia and now want your brand/business to be in front of more people? Well, guess what, you can both rank your website high in search results and appear exclusively at the search page of Google. This will obviously increase your odds of getting sales.

So whether you have got the best ecommerce website package Malaysia or website design of your business, you can increase your revenue with the help of Google My Business.

What Exactly is Google My Business?

GMB or Google My Business is a program by Google that allows a business to set up its listing right on the Google search page. So that when someone searches the name of your company or something that your company offers, your business listing will show up there. The listing will have things like your contact number, your operating hours, your social media links, and the link to your website, and so on.

According to Statista; the market share of Google is a whopping 86%, which means a majority of your potential customers use it. So if your business page appears for something they search on Google, you will have better chances of getting the sale.

You can find the GMB listing at the upper right side of the search results page, so it gets excellent exposure. Plus, the best part about using Google My Business is that it is totally free, meaning you don’t need to pay even a cent to get your business listed.

How Web Design Contributes to SEO?

Top 5 Benefits of Using Google My Business:

You Appear in Google Maps:

When people search for keywords like ‘plumbing services near me’ or ‘car mechanics near me,’ then what they are looking for is a business offering these Services within their vicinity. So if your business appears on the map close to their location, then you will obviously get more preference over others.

So having a Google My Business listing up means that you appear in the map searches as well. According to Search Engine Watch; 50% of people pay a visit to businesses that pop up for their local searches.

Getting Inside the Pack of 3 Local Stores:

When you search for a service provider within your vicinity on Google, then Google shows you suggestions of several of them at the top of the page in a pack of 3. This means there will be a list of three service providers within your area.

Businesses fight over reaching that list but what many of them don’t know is that by creating your Google My Business listing, you increase your chances of making it to that list.

Since that list is at the top of the page, even people who have done extraordinary SEO of their websites will be below you. This means you will have higher chances of getting the sale.

Boost in Credibility:

Imagine this; you search for a business in your area, and a page of a company appears on the top-right side of the search results. Wouldn’t it further pique your interest to check it out? Google is a giant company, and if they are showing that business on the right side of the whole page, then it means the business has some credibility.

Furthermore, your customers can leave a review at the GMB listing, which means if you offer them the best service, they will leave the best reviews possible. This will further increase the confidence of potential buyers and instill trust in them, leading to more sales.

Get Valuable Insights:

No matter which kind of service or product you provide, the more data you have about your current customers and leads, the better you will be able to present your business in a way that appeals to the majority. With the help of a GMB listing, you can get valuable insights. Go to Google My Business page and then to the ‘insights’ section.

You will be provided with the breakdown of different statistics like how visible your business is, your potential customers, and how they engage with your company. This is a great way to measure how your business is performing online and what you can do to make things even better.

Better Rankings:

Google will always try to show its users the most authentic and quality search results. And when it comes to businesses, you need to make Google like and trust your business so that it can recommend it to others. No matter if you have got the best web design services Malaysia, your website will rank if it has Google’s trust. And with the help of GMB listing, you sort of become a verified Google business.

This means Google will put more trust in you than the businesses that don’t have GMB listing. This will increase your odds of having search rankings.

by : admin Digital Marketing, Website Design

Why Content Writing is Important for Businesses

Do you know that more than 409 million people view over 20 billion pages online every month? (OptinMonster). There is clearly a legitimate reason why so many web pages exist and why so many people are reading them.

And this fact is alone enough to gauge the effectiveness of content writing and why you need writing services along with web design services in Malaysia.

But to further help you understand things and get a better perspective, we have mentioned 5 reasons why you need to incorporate content writing in your online marketing strategy for SEO wins.

5 Reasons Why Content Writing Matters for Your Brand

Makes You an Authority:

When you start rolling out daily blog posts and you discuss important aspects in your field, then you start appearing as an authority. Someone who knows their stuff reflects their expertise. So let’s say you are an advertisement firm, and you are discussing why businesses should use advertisements and how it can help them grow and get more sales. Now, if you are providing valuable insights, then people reading that blog will definitely be interested in checking out your services.

Since you appear to know what you’re talking about and are educating people about things related to your industry, they would prefer you over the brands that are just aimlessly promoting themselves. This not only makes you an authority but also gains people’s trust, which is the core element in a professional relationship.

Helps Solve Customer Problems:

You can also write blog posts on the most widely and commonly asked questions in your industry. You can use Google to search the questions that are most searched by people, and then you can write a blog post answering them and help people out. Let’s take the same example of the advertisement firm from above.

If someone is searching whether they need to make a live-action video or an animated one, then you can write a blog post educating about the benefits and pitfalls of both. Someone offering this kind of value for free instantly gets people’s attention. According to SEOTribunal; 57% of marketers admit they’ve gained customers just via blogging.

Gets You Leads:

Do you know that you can also embed forms in your blog posts that will pop up when someone is reading the content? The form will simply ask them to subscribe to your website by entering their name and email address. If they are impressed with your content and want to hear more from you, they will gladly give their contact information.

You can easily secure lots of leads this way and add them to your email marketing system. You can use opt-in forms throughout your blog posts and populate your email list, just by doing so. Then, later on, you can send emails to potential customers telling them about your services and convert them.

Helps with SEO:

According to OptinMonster; 72% of marketers say content creation is the most effective tactic for SEO. This fact alone tells how crucial it is to create valuable content to improve your search rankings. And the best part about search engine optimization is that if it’s working for your website, then you will start getting ranked for the queries that people search related to your brand.

How to Perform Your Website’s Audit For Better SEO?

You may start appearing on the 1st page of Google if your content creation game along with off-page SEO is solid, and that will lead to more people visiting your blogs. The more people visiting your blog, the more chances are there that you will get them to convert.

The best part is that this type of traffic is absolutely free. Granted, you will be investing in content creation, but that content will be a one-time investment. And when you start getting traffic on the basis of that content, then you will basically be getting it organically.

Builds Trust and Credibility:

Besides writing blog posts, the copywriting of your website matters a lot as well. When you write the About US page of your website and tell a compelling story that people can relate to, then it builds trust. Similarly, when you put a face or faces to your brand by writing about the CEO and the team, then it helps people make a personal connection with the business.

How to use Newsletter to Build Relationship with Customers?

This kind of content boosts the trust and credibility of the brand because people like a human feel more than a sophisticated corporate one. So make sure to have an attractive copy written as well besides the blog posts.

Over to You:

No matter if you work with the best web design company Malaysia, if your content game is not strong, you will struggle with organic traffic. So we suggest that you bring your A-game to the market and genuinely help people with your valuable blogs.