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by : admin Ecommerce Tips, Website Design

5 Reasons Why B2B Businesses Should Expand to Ecommerce

Are you wondering whether you should get website design services Malaysia? Maybe you believe that B2B business is not worth expanding to the internet? Well, let us change your mind. There is a HUGE scope for B2B business on the online world or else Alibaba would’ve not existed today. We will give you the top 5 reasons to have an ecommerce store of your B2B business so that you can easily make a practical decision. That being said, let’s start:

It’ll Simplify Things for Your Customers:

The whole process of contacting the customer support department, asking for inventory then waiting for conformation and then booking the order can be time consuming for businesses. Then once the order is confirmed, they need to keep checking in with the customer support to find out the progress of their order, which also takes time.

Going digital and having an ecommerce store to sell to your repeated B2B customers means streamlining the whole process. They can just put in the number of units of product they need, make payments and start the order. Plus, they will be able to see order progress on the website which will eliminate the need to contact your customer support over and over. Doing this can also help you charge more from customers because according to SalesForce; 74% B2B customers can pay more for a great shopping experience.

You Can Sell to Both B2B and B2C:

One of the best parts of going digital with your business is that the whole world is your customer. You don’t necessarily need to limit your business to selling to other businesses only. You can get a complete ecommerce website package Malaysia where your online store will be set up with both kind of prices; for single pieces and for bulk orders. So your B2B customers can order in bulk and get lower prices while the B2C people will get standard market price for ordering single pieces.

This way, you can increase your customer base and literally gather money from both hands. Many B2B businesses are following this approach and you can too.

Edge Over Competitors:

Having your own ecommerce store will give you an edge over the competitors who are not online. They are limited to a single geographical area with limited customers. However, going online means you will have a bigger market share to capture than your competitors. They will just be selling to people they are connected with offline while you can have the piece of a bigger pie; the B2B ecommerce market which was valued at $12.2 trillion in 2019 (Statista).

Furthermore, you can integrate an email marketing system in your ecommerce store to capture the emails of your customers and keep them notifying with new products and offers. This free form of marketing will bring in extra sales; more than you can think of, while your competitors will be busy calling people on their phones.

You Start Gathering Data:

Do you know that everything, and I mean everything on the internet leaves traces? Even if you are searching something in incognito mode, it will still leave traces that can be tracked. So why not use this kind of technology for our benefit? You can trace every move of the people who visit your website using heatmaps, and then you can better optimize your website to sell more.

For instance, if you see people clicking on Add to Cart but not making the purchase, then it means there is something wrong on the purchase page, you can find out that problem and fix it. Furthermore, you can use different tools to find out what your customers like and what doesn’t and create a well-planned marketing strategy based on it. It will better appeal to your customers and increase your sales.

You Can Leverage Digital Marketing:

One of the top benefits of starting an online store is that you can leverage digital marketing to get ahead even those who are also selling online and are your direct competitors. Whether they have started before you or with you, you can invest in digital marketing to get your product out there and capture a major share of the market.

Do you know that 89% of the B2B customers use internet to find products during their B2B research? (Google). Well if you were to get in front of them, you will obviously capture both online as well as offline B2B customers. Since social media platforms have data of all of their users including their preferences, likes and dislikes and virtually everyone is on social media, you can target people on the individual level.

Using advanced marketing features like interest and behavior based targeting, you can show your products precisely to the people who want them. This will increase your sales multiple folds.

by : admin Digital Marketing, Ecommerce Tips, Website Design

Stripe, Skrill and, PayPal – Side by Side Comparison

Getting web design services Malaysia for your ecommerce store but not sure which payment gateway to follow? Well, then this guide is just for you. No matter how good the social media and email marketing system is in bringing customers to your website, it needs to have payment processors for your customers to make the purchase. So to make it easy to find one for you, we have provided a comparison of the top ones in the industry.

1. Stripe:

Stripe is a platform that allows online businesses to take payments from their customers through various modes ranging from credit/debit cards to even Bitcoins. It is one of the top payment processing service providers out there next to PayPal and is known for its variety of payment methods and flat-rate fees.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Stripe is pretty easy to set up and you don’t really need any coding experience to do it. However, when setting up the ‘pay with card’ button on the website, you will have to hire someone with coding know-how as it is a bit tricky for non-techy users. But besides it, Stripe is super easy to sign up and you can do it for free. Stripe also offers support via online chat which is not the case with PayPal so you can quickly ask any questions you have regarding integration.

User Friendliness:

If we talk about user friendliness in terms of your customers then Stripe offers a lot more payment methods than PayPal. For instance, PayPal doesn’t support Bitcoin, AliPay, Apple Pay, and Android Pay, but Stripe does which makes it easier for all kinds of customers to make payment. Furthermore, it accepts payments in around 135 currencies, which gives you freedom to sell products around the globe. Stripe also offers custom invoicing for free for up to $1 million.

Suitability for Business:

The payment processor that comes right after PayPal in terms of market share and acceptability is none other than Stripe. It has an 18% global market share and is on 2nd number after PayPal (Source). If you are someone who is in countries where PayPal is not accepted or if you are selling in such countries then Stripe is the best alternatives, plus, their policies are not as strict as PayPal.

2. Skrill:

It is an online payments service provider that allows its users to transfer virtual currencies from one country to another around the globe. It is owned by a large payment services group; Paysafe and specializes in sending/receiving payments for gambling purposes.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Skrill only takes 24 hours to verify your details and register the account. You can then easily integrate it with your online store eve if you don’t know coding. PayPal and Stripe on the other hand take a bit longer than that. However, the problem with Skrill is that it is pretty tough to reach them if you need any kind of technical support. They have only email and phone available and no live chat but getting in contact via these two is also a bit difficult sometimes.

User Friendliness:

Just like Stripe, Skrill also accepts Bitcoin which gives it an edge over PayPal. Moreover, it accepts over 40 currencies and allows you to easily manage them in your single merchant account. Plus, it is available in 131 countries which is more than 26 countries that Stripe works in and less than 200 countries where PayPal is available.  

Suitability for Business:

Out of the three, Skrill is suitable for risky transactions that can sometimes result in illegal activities as well such as online casino. However when it comes to global payment acceptability, Skrill is far behind than both PayPal and Stripe. It only has a 0.01% global market share (source), which is nothing as compared to the other two processors.

3. PayPal:

The online financial services provider, allowing you send and receive money on the go. It is the most widely used form of payment processing around the globe and virtually every ecommerce store uses PayPal. Its excellent security measures and wide acceptability makes it the top service provider in the digital payments world.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Although PayPal can take a few days to verify but once it is done, the integration with your store is pretty easy and straightforward. PayPal supports most of the CMS platforms, especially the major ones like WordPress and Shopify but Stripe supports a few more than PayPal.

User Friendliness:

As for transaction fees, PayPal doesn’t charge a fee when you transfer money between your 2 or more accounts but Skrill takes a 1.9% fee. Furthermore, PayPal offers support to customers via call, email and forum so they can ask any questions they have which also makes it easy for beginners to use it on their website.

Suitability for Business:

PayPal is highly suitable for online businesses especially for ecommerce stores as virtually every customer has it. Furthermore, PayPal has a 55.45% global market share (source), which makes it the number 1 payment processor in terms of availability and acceptability. However, its policies are very strict and it doesn’t support any shady transactions and can quickly restrict your account and freeze the funds.

Conclusion:

If you want to sell globally and receive money in their local currencies, then Stripe is a perfect solution because it also supports Bitcoin so that’s an added benefit. However, if you have a limited market and PayPal is accepted there, then going for PayPal might be a better option.

Lastly, for businesses that are a bit risky like gambling, Skrill is the go-to option. When getting an ecommerce website package Malaysia, ask the company to integrate the payment gateway that you see fit.

by : admin Digital Marketing, Ecommerce Tips, Website Design

Guide to Ecommerce Website Development

What is eCommerce website development? 

Unlike other websites, an eCommerce website is a platform where you can buy and sell different materials, digital materials, or online services. The development of an eCommerce website indicates the advanced strategies that the site owners apply for improving the site. Once an eCommerce website becomes successful, the owners make vivid plans to increase the website’s circulation. Let’s have a look at what the developmental program of an Ecommerce website includes-

• Selecting the best eCommerce solutions turns an eCommerce website into a multi-functional and integrated online store.

• Designing a user-friendly interface for an eCommerce website is mandatory to get more reach.

• Adding new features and tools to the eCommerce platform is one of the major developmental programs. This can be very crucial for beating your competitor sites.

• Emphasizing the promotional aspects of an eCommerce platform should be the priority of the owners. The success of the eCommerce site depends upon the promotional programs up to some extent.

• The owners keep analyzing and evaluating the performance of an eCommerce website to assess the scopes of betterment.

All these factors are very significant in terms of the development of an eCommerce website. If you own an eCommerce website, you must keep these factors in check. Most of the web development Malaysia companies offer these services to their clients.

How to get sellers for an eCommerce website? 

Grabbing the attention of the sellers is the factor that determines how successful your eCommerce site will be. Here we are going to mention some efficient ways to get sellers for your Ecommerce website.

• Utilize social media platforms for reaching sellers. Social media groups, communities, and forums will definitely be helpful for you in terms of getting sellers.

• You should take a membership in the local merchant associations to circulate your Ecommerce website. Proper circulation will help you in getting an increased number of sellers.

• Attend trade fairs and promote your eCommerce platform in those fairs as you can come across potential sellers in this way.

• Take the help of online business listings to reach global sellers and let your eCommerce platform grow on a larger scale.

How to promote your eCommerce website for free? 

As mentioned before, promotion plays a significant role in the success of your eCommerce platforms. Let’s find out the best free ways to promote your website.

• Social media naturally comes at the top of this list. You should utilize your social media reach and promote your website in the best way. Social media platforms like- YouTube, Facebook, Instagram are the best platforms to promote your website. Besides your existing followers, new people might also get interested in your services. That’s why you must get the most from the social media platforms in terms of promoting your eCommerce site.

• Target advertising can be a decent choice for making the promotion of your website.

• The reviews and ratings on your website play an essential role in the promotion of your website. Try to ensure that your website doesn’t contain a lot of negative reviews and ratings.

• You should get involved in strategic partnerships with other brands or websites to build up your audience. This is an effective way to promote your eCommerce website.

What is the best platform to build an eCommerce website? 

There are several big names in the industry when it comes to eCommerce website builders. As per features, costs, and other services, we are mentioning some of the best eCommerce website builders.

WIX 

There’s no website owner who is not familiar with this name. WIX is one of the leading website builders of current times. With many attractive customization features and lower price ranges, we rate WIX as the top eCommerce website builder.

Shopify 

Besides WIX, Shopify is one of the fastest-growing eCommerce website builders that offer high-quality services on low budgets. The variety of designs and consistent website-maintenance of Shopify have made it the favorite of many website owners.

Zyro 

Though Zyro is way behind in competition with WIX or Shopify, the platform is getting improved day by day. If the budget is your point of concern, you can build your website using the friendly platform of Zyro. Anyway, you won’t have any complaints regarding the service of this website building platform.

These are the top three choices among all the website builders. If you’re looking for a website company in Penang, these can be ideal choices for you. You should choose a suitable website builder that fulfills your requirements.

How much does an eCommerce website cost? 

The cost of building an eCommerce website depends upon the size and type of website you’re building. You can create the design of a small Ecommerce website within a thousand dollars. On the other side, the creation of a large eCommerce website can cost you up to eighty thousand dollars. The overall cost of creating an eCommerce website varies from five thousand dollars to two lakh dollars depending upon the size, type and features of the website.

How to build a custom eCommerce website? 

• First of all, you are supposed to determine what products you would sell before you build an eCommerce website.

• Selecting the right business model is essential in this case. There are several business models that different eCommerce platforms adopt. You have to select the right business model with the help of a good eCommerce solution company.

• You have to buy a domain before your launch your eCommerce website. Without having a dedicated server and domain name, you can’t launch an eCommerce website.

• After that, you have to create a design of the website that seems catchy and attractive to the buyers.

• Setting up your payment gateway is a vital step that you can’t overlook. Set up a safe and secure payment gateway that doesn’t fail frequently.

• You have to hire professional shipping partners or companies who will deliver the products to the customers.

These are all the steps to build a customized eCommerce website. You must proceed step by step so that you don’t overlook any aspect of your website.

by : admin Ecommerce Tips, Website Design

10 Best WooCommerce SEO Tips 2020

Want to take off your WooCommerce store’s SEO rankings and get explosive traffic growth? Well, then you need to do the groundwork before you can see any results. We will tell you 10 practical tips to follow for the SEO of your WooCommerce store in 2020. So let’s dive right in:

1. SEO Optimized Theme:

Before anything else, get an SEO optimized theme. Ask your web design company Malaysia to use a light and SEO friendly theme for your store.

Things like clean code, smooth browsing, optimized visual elements, and easy navigation, etc. are part of a well-optimized theme, and these things can give you a slight edge over competitors that don’t use such themes.

2. Have Product Descriptions:

There are many ‘failing’ ecommerce stores that don’t have descriptions for their products. Or those that do have, the description is all over the place, there is no structure, layout, or format. While some people just put 3-4 bullet points.

All of this is wrong on many levels. You need to have a brief, 200-300 words description with a basic intro of the product, its features in bullet points, and then a small ending paragraph with a call to action. Make sure to embed keywords that people are searching on Google to find the product in your description.

Also make sure the content is compelling and persuasive. And DO NOT post the same description to all product pages, write a unique one for each.

3. Optimize Product Titles:

Your product’s page title should be descriptive enough to let the search engine and users know what it’s about. Make sure to use the main keyword that gets most searches in the title. As stated by DataFeedWatch; titles with keywords specific to the product saw an increase in clicks by 250%.

A best practice would be to use broad keywords like ‘leather handbags’ in the category pages of your website while the specific keywords like ‘black leather handbags’ for the title of the product. This way, it’ll be easier for customers to find the product as well.

4. Use Breadcrumbs:

Breadcrumbs are basically the links appearing at the top of product pages containing the sections from the main category to subcategories and the page you are on. They will appear like this:

By enabling breadcrumbs, you will make it easier for the user to navigate back to any page he/she wants without having to start the journey from the home page. Besides ease of navigation for users, Google also looks at breadcrumbs to see how well the structure your website is.

5. Shorten the URLs:

You can shorten the URL by going to the Settings then Permalinks from your WordPress dashboard. Instead of a URL that appears in a mixture of letters and numbers, you can shorten it to describe a specific page. So from abc.com/product=223332, you can change it to abc.com/product-name.

This way, not only can you use your product keyword in the link for SEO benefits, but customers will also find it easy to get around your store.

Why is Google My Business Profile Important for your Business?
Advantages and Disadvantages of Using WordPress for WooCommerce

6. Write Meta Descriptions:

As mentioned by Backlinko; pages having Meta descriptions received 5.8% higher click-thru-rate compared to those without one. This is because a Meta description lets the user know what this page is all about and what he can find there.

And since CTR is a signal that Google uses to determine a page’s ranking, a high one will obviously help you with SEO.

7. Add Attractive Images with Tags:

Get professional photography done of your products to attract more people into buying them. Plus, use ALT tags, to get help in SEO. ALT tag is the short descriptive text that appears when your image doesn’t load. Adding your keyword in the tag will help you with rankings as well. Here’s how the alt tag should be written according to Google:

We suggest that you add ALT tags using this format for all the images on your website.

WordPress Hacked Prevention

8. Get Backlinks:

This one cannot be stressed enough. Consider it more than half of your SEO efforts because backlinks are the strongest signals that search engines get from your website and decide your ranking.

However, if you spam websites with links back to your website, it will send a bad signal to Google. So, get links from credible and authoritative websites in your niche, it will skyrocket your rankings.

9. Work on Speed and Functionality:

Increase the speed of your website because, as stated by Unbounce; your site’s speed should be less than 3 seconds for maximum conversions. Furthermore, high-speed websites make customers spend more time on your website, and that sends Google a signal that your website is valuable to people, so it increases its rank.

Furthermore, work on the functionality and navigation of your website. Make sure to structure your website in a way that makes it easier for people to find what they are looking for. If you get web design services Malaysia, ask them to make your website fully functional and easy to navigate. This also helps with SEO.

10. Make Your WooCommerce Store Mobile Responsive:

According to JP Morgan; ecommerce purchases from just mobile devices in Malaysia are expected to reach $5.6 billion by 2021. You can see how important having a mobile-friendly website is. Plus, search engines favor a mobile responsive website, which is why it will help in ranking too.

Tell the company offering you ecommerce website package Malaysia to make your website mobile responsive and then check it from different devices and see how smooth and fast it works.

by : admin Digital Marketing, Ecommerce Tips

6 Strategies for Omnichannel Marketing

Have you just got your website developed by a leading web design company Malaysia and now you want to build a customer base? Well, it is not easy, but it is also not difficult if you know what you are doing. Luckily, you can benefit from the Omnichannel marketing and provide your customers with a seamless, personalized experience.

Since omnichannel marketing has a higher purchase frequency; 250% compared to single-channel marketing (source), you cannot miss out on this approach. So if you are excited and want to know more, then read this guide till the end.

What’s Omnichannel Marketing and How it Can Benefit You?

Omnichannel marketing is basically the seamless integration of all marketing, selling, and support channels. This means the customer will get the same shopping experience no matter if he is using the company’s website, mobile app, or a brick and mortar institution. A great example of this can be Netflix.

Whenever you start watching some movies, it will note down the genre you like, and then depending on how you like to interact with the platform; you will get suggestions for similar movies. This offers a seamless and personalized experience that retains customers. So if you are looking to incorporate Omnichannel marketing in your business, then these strategies might help:

What Is The Website Design Process?

Build Customer Personas:

You need to first know what your customers like and dislike when interacting with your brand. You need to focus on their needs and what is best for them. Customers should be able to find the information or the product they want easily. For this, you need to know the pain points of your customers.

Take help from your organization’s team members that deal with customers in any way and build different personals of your customers.

Use the Data for Segmentation:

Now that you have different profiles of customers created, you can get help from a CRM solution Malaysia company. They can segment the contacts and data of customers in your database based on the personas you created.

This is the best approach because now you get to be personal with the customer so you can offer them better experience throughout your marketing channels.

Send Custom Messages:

According to MarketingCharts; 74% of people don’t like to receive offers for things they don’t need. So now, you can make better marketing campaigns for different buyer personas and send them personalized messages. When a customer feels they are getting personal attention from the brand, they are likely to stay in touch and eventually make the purchase.

This is exactly what Amazon does where they track customer behavior on the website or app. They then make a persona, and send them messages via emails or even Alexa suggesting the product that they viewed on Amazon or added to cart but then abandoned.

Decide Your Marketing Channels:

Just because you are using omnichannel marketing, doesn’t mean you need to use all of your marketing channels available. See which mode of communication your customers use the most and double down on them.

67% of customers stop using a brand due to bad customer service. (Source) Therefore, if yours are mostly active on the mobile app of your business, send personalized notifications, if they respond to emails better use that, or if they are on social media the most, go with it.

Now Measure The Efforts:

Now that you have personalized the communication and buying process, it’s time to measure how well you did. It can be pretty challenging to measure the results across different marketing platforms; therefore, you need to use various tracking tools. If you have an app, you can easily measure every single swipe and tap from the backend.

However, for other platforms like email or social media, you can use email analytics, pixels, or even URL builders. For your website tracking, you can use heat maps, IP addresses, and cookies to track your customer’s actions.

Stay Consistent and Improve:

The key to establishing trust and make customers feel they are getting the best and most personalized experience from you, you need to be consistent. Don’t leave your campaign hallway just because it’s not working. After you measure the result, find out where you are lacking and fix it.

Keep fixing issues as you go and keep improving. With time, you will start to get recognition from customers for your efforts, and they will start getting hooked to the personalization you offer.

What Is Our Philosophy?

Over to You:

No matter if you get the best web design services Malaysia, if you are not following the right marketing strategies, a beautiful website will be nothing more than a needle in the haystack. You need to get out there, gather data from your existing customers, build personas, and be personal with them. Only then can you bring them to your website to get sales and enter the digital marketplace.

https://www.operion.com.my/digital-marketing.html
by : admin Digital Marketing, Ecommerce Tips, Website Design

How to Find the Top eCommerce Marketing Agency?

Have you recently got your store built and now looking to promote it? Maybe you have come across a company offering full eCommerce website package Malaysia including digital marketing, and you want to evaluate them?

Well, don’t fret; we have mentioned 5 important things you need to keep in mind when dealing with eCommerce marketing agency to get a bang for your buck.

Just make sure to thoroughly read this guide, understand the things you need to look for in a professional company, and then set out to find one.

5 Things to Look for When Getting eCommerce Marketing Services:

1) Experience of eCommerce Marketing Agency:

Firstly, you need to look at the experience of the eCommerce agency. You need to see if they have any renowned clients or if the work they have done has some quality to it or not. Let’s say you search the best ‘eCommerce agency in your area’ on Google, and you receive tons of search results. Now how will you decide which type of e-commerce agency is the best?

You will navigate to the websites of different agencies and check their clients’ list and portfolio area. Most of the agencies will have a portfolio page, and you can find the list of their clients there as well. Browse through the page, and check the result that they have gotten to their clients. Add the agencies with great results to your list of potential eCommerce marketing agencies.

2) Understanding Your Needs:

A professional eCommerce marketing agency will always listen to your needs before pitching their services. They don’t know what your goals are, so if they are pitching before listening to you, they might not be the right candidate. So have a little chat with them, let them know what it is that you are looking for.

Ask them how they can help you and make you understand the process in layman’s terms. If they are cooperating with you and you can easily understand their approach, then further shortlist them.

3) Working With Your Budget:

When you are marketing your online store, you will have to allocate a sufficient amount of budget just for this purpose. There will be a cost for marketing via Ads, and you will also have to pay some amount to eCommerce agency for its service. So the cost of your ads and the fee of the marketing agency should come under your budget.

If you have a specific figure in front of you, you can better negotiate with the potential eCommerce digital Agencies that you have shortlisted. Some of them will even have a budget calculator on their website that you can use to estimate the cost of the project you want them to work on.

Once you have a specific number in front of you, talk to the agencies, tell them about your budget, and then negotiate with them. They might not agree with your specific budget if it’s too low, but you should be able to reduce the cost a little bit. This way, you will also find out how cooperative the company is.

4) Rate of Customer Satisfaction:

Now you will have a few companies remaining in your list of potential eCommerce marketing agencies. To further shortlist them, check out their reputation online. Go to their Google Listing page and see what people have to say about them. Also, visit their social media page and check reviews.

These reviews are from the people who have purchased their services, and by reading them, you can gauge the level of the agency’s service.

Tip: visit freelancing platforms like Freelancer.com, Upwork, and Fiverr, search the name of the company there and you might come across their profile on any of these platforms. Check their buyers’ reviews there too.

5) Creative Branding:

You might have 2-3 marketing agencies left on your list by now. So what you need is to ask them what they will do differently to increase your brand’s appeal? What kind of visuals will they use? What about the copywriting for ads? Will they use catchy taglines? How will they segment and target your audience?

Ask all of these things, and try to understand their plan of action. The agency that satisfies you with the best approach should be the one you work with.

5 Must-Have Elements for a Successful Ecommerce Website

Over to You:

Once you have the store ready with the help of web design company Malaysia, you should find it easier to work with a marketing agency as you will already have some experience working with a 3rd party. Some companies offer web design services in Malaysia, as well as eCommerce marketing.

It is better if you work with them as they will have a better idea about your store, your brand, and its goals from day one.