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by : admin Website Design

WhatsApp Business App and the WhatsApp Business API feature

WhatsApp Business App 

1. Create a business profile to assist clients in locating your store.

To make it easy for your consumers to recognize who they’re talking to, include a logo, a brief description, and your company’s website in your business account.

2. Make your company hours visible so clients know when you’re open.

Customers will know when you’re accessible for orders and customer support, as well as how long they might have to wait for a response to their inquiry, if you display your business hours.

3. Display your product catalog to make product browsing and buying easy.

Create a product catalog and let customers go through it to see what you have to offer. They might highlight a product and invite you to make an order for it right away. The transaction may be performed using the WhatsApp Pay function within the business app.

4. Create automatic welcome and away messages to respond to consumers quickly.

When a customer messages you for the first time, you may write a welcome message in the WhatsApp Business app. When a consumer makes an inquiry outside of business hours, an away message can be specified to be delivered.

5. Quick responses to avoid answering the same questions again and over.

A lot of the questions and replies are the same. You may save your common responses with rapid replies by typing /quick reply name>.

6. Labels to use to categorize clients for better administration

Customers that have paid or are due to pay, as well as your regular customers, can be tagged. Create custom tags to help you identify your clients and categorize them so you don’t send them messages that aren’t relevant to them.

WhatsApp Business API

1. A business profile with a possible green tick that has been validated

You can establish a WhatsApp Business profile via the API, just like you can with the WhatsApp Business app. The business profile allows you to provide information such as your company name, description, and website. API users can also obtain a confirmed green tick. You must submit your company information to Facebook for verification in order to do so. If you fulfill the verification standards, a green tick appears next to your company profile image, indicating that it is trustworthy to WhatsApp users.

2. Create conversation flows and chatbots

Your developers may use the API to use NLP to react to consumer enquiries instantly. Think of any use-case that might benefit your business and, with the aid of a competent developer, you can build it using WhatsApp’s Business API. You may also develop interactive chat bots that send messages with integrated buttons for frequently asked questions. This boosts bot interaction, leads to faster customer responses, and decreases your customer support team’s burden.

3. Allow an infinite number of team members to assist clients.

You won’t be restricted to how many people may access the account at once after the API is linked with a customer care solution. Create unique support accounts for each of your team members so they may respond to clients without having to share the primary account’s credentials.

4. Integrate the API with your reservation and point-of-sale systems.

Integrate your backend systems with WhatsApp to provide quick order and payment confirmations. When the majority of your users are active and engaged on WhatsApp, you don’t need to restrict yourself to email or SMS. Furthermore, because Facebook guarantees that the API is not misused, users will not be flooded with spam messages from tens of thousands of businesses, making them more likely to respond/stay active.

For more information on how OPERION can help your business, head to our websites at https://www.operion.com.my/. 

by : admin Website Design

Features of WhatsApp for Business

WhatsApp Business is a free app for Android and iPhone that was designed specifically for small business owners. WhatsApp Business makes it simple to communicate with consumers by giving tools to automate, sort, and react to messages fast. It’s also supposed to have the same look and feel as WhatsApp Messenger. From texting to sharing photographs, you can use it to accomplish anything you’re used to.

Message Templates

You may send pre-written messages like appointment reminders, delivery updates, and confirmations using WhatsApp’s message templates.

Quick responses help you save time

With each communication, avoid reinventing the wheel. Fast answers allow you to create quick responses that consumers may utilize to communicate with you without having to write out a full response.

Automated Messages

Never miss another message! Automated messages allow you to react to consumers 24 hours a day, seven days a week, ensuring that they are never forgotten. Adding a welcome greeting to new customer communications helps your brand generate goodwill while also offering basic information about your business.

With built-in security

WhatsApp is proud of its “security by default” policy. The program, unlike other texting applications, encrypts all messages and calls from beginning to end. Only the sender and receivers — not even WhatsApp — have access to the contents of each message, which is protected by a unique lock and key.

Take Advantage of Desktop and Web Convenience

Customers can be contacted via a smartphone, a mobile device, or a desktop browser. Having cross-device and cross-location accessibility is a great approach to guarantee you’re constantly on top of your consumer communication.

Make a branded company profile

Customers will be informed and will be able to locate you online and in person if you provide information such as your business address, contact information, and website URL.

For more information on how OPERION can help your business, head to our websites at https://www.operion.com.my/. 

by : admin Website Design

Why Should You Use WhatsApp for Business?

WhatsApp Business is a free app for Android and iPhone that was designed specifically for small business owners. WhatsApp Business makes it simple to communicate with consumers by giving tools to automate, sort, and react to messages fast. It’s also supposed to have the same look and feel as WhatsApp Messenger. From texting to sharing photographs, you can use it to accomplish anything you’re used to.

In the first three years, WhatsApp’s user base increased by 233%.

Several data demonstrate the advantages of utilizing WhatsApp Business. The number of users has been growing at an incredible rate of half a billion people every two years. WhatsApp Business, as part of the Facebook family of companies, can help you expand your online presence and reach a broader audience. Using tools like a WhatsApp Send Message Button, Facebook Ads, or a WhatsApp number displayed on your Facebook profile, you can funnel visitors to your website.

Emails have a considerably lower open rate than Whatsapp messaging.

WhatsApp Business gives you another way to connect with your target audience and interact with consumers. Begin by learning how to use it and determining whether it is appropriate for your company. WhatsApp Business may be a useful addition to your marketing techniques if you’re seeking for new ways to engage with consumers, operate across offline and online channels, and get more analytics about your customers.

Customers demand prompt and accurate communication about their requirements.

There are a few choices that allow you to measure crucial consumer data. The WhatsApp Business API provides statistics on how many messages were sent and received from certain phone numbers. Other data include the amount of texts that recipients sent to specific phone numbers. You’ll be able to keep track of the overall projected cost spent on communications as well. The metrics are saved on the Insights tab, but you may also export the data and separate it by phone number, message type, and country.

For more information on how OPERION can help your business, head to our websites at https://www.operion.com.my/. 

by : admin Software, Website Design

The Importance of Website Maintenance

Are you on the crossroads where you don’t know whether you should regularly maintain your website or just do it after a few years? This is a question asked by many. And we even help people understand the importance of regular website maintenance via our email marketing system, but still, those who are new to our website can benefit from this guide. Just read it till the end to find out why you need to get regular maintenance of your website.

Security Improvement:

One thing that hackers do the most is they look at the websites that have vulnerabilities and security gaps so they can exploit them. And the websites that have most of these security gaps are usually the ones that are not updated or properly maintained. Every year, advanced technology comes into the market, which is why hackers also get better equipment to penetrate into a website. So unless a site has an improved mechanism to deal with the latest hacking techniques, it will get compromised.

So regularly maintaining your website means you can equip it with the latest plugins and tools that can fail the attacks of the hackers. Furthermore, the web design services Malaysia that you use for your website maintenance will also install the latest security patches. These will remove any threat or infections already presented on your website.

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They will also implement several strategies that will secure your passwords, remove outdated applications that can easily be hacked, and also ensure timely backup of your website, so in case of any problem later on; your website data will not be lost.

Delivers Excellent User Experience:

Fixing any big or small issues that you may come across on a daily basis and then maintaining your website’s visual appeal will ultimately deliver an excellent experience to the people visiting it.

If the browsing and navigation experience will be smooth and bug-free, your website visitors, especially the ones using it from mobile phones, will have a better time going through it. This will only keep them on your website longer and increase the chances of them buying something.

According to WebFx; 89% of people start buying from competitors because of bad UX so if the browsing experience is poor, they will take their business somewhere else. You can lose up to 89% of online business this way.

Latest Technology Compatibility:

The Internet is the only thing in the world that evolves with up rapid speed and nothing can compete with it. A video can go viral overnight and reach people around the world or a hacker with the latest equipment and tools can hack hundreds of websites overnight and steal the data of their millions of users. The Internet is so unpredictable and so fast-paced that you need the help of the latest security tools to protect yourself.

However, besides the security factor, website maintenance also helps your website being compatible to other types of tools as well. For instance, you might be using a 5-year old version of CMS (content management system), and that means the latest tools that make mobile browsing smoother might not be compatible with your website.

So your website will not be living up to the full potential of mobile browsing while your competitors, who updated their websites, will be using such tools and getting more business than you.

Plus, mobile ecommerce share in global ecommerce is expected to reach 79% by 2021 (source). So an old website can potentially lose 3/4th of the business. Being up to date means you will be able to catch up with your competitors quickly and avoid losing your customers to them.

Search Engines Like Fresh Content:

In order to increase your rankings in search engines, you need to provide search engine crawlers with a neat and clean website structure called sitemap. This will help them quickly go through all the pages of your website on a regular basis. Furthermore, when you add new pages like blog posts, they will quickly be indexed by Google because of the clean site structure.

However, not regularly maintaining and updating your website will leave your site’s structure a complete mess. There will be several broken links, tons of glitches and unstructured sitemap. Google hates these things and instead of getting indexed and ranked quickly, you might end up getting penalized and see a drop in rankings.

Helps With Brand Image:

Ask yourself this; would you trust a website that looks like it was made in 2005 or a website that has a clean appearance and the latest UX and UI? The latter one of course, right?

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Around 75% of the credibility of a website comes from the design it has (source). This means if it is poorly made, or has an outdated scheme, it won’t really click with the modern users, especially the millennials who shop online mostly.

Whether you get a simple website or ecommerce website package Malaysia, be sure to hire the developers for regular maintenance of your website. It will definitely benefit you in the long run.

by : admin Digital Marketing, Internet of Things, Website Design

5 best practices to market web design services [2020]

What is web designing and development? 

Almost every tech-savvy person is familiar with the term- ‘web designing,’ but a few possess detailed web designing knowledge. As the name suggests, web design indicates the visual appearance of websites. In simple words, you can say that the website’s web design means the design of the interface of the site. The web design includes the features, appearance, graphics, visual effects, and layout of the site. Now, let’s come to the development of web designs. All aspects of websites undergo constant improvements, and web designs are no exceptions.

  • One of the main objectives of web designing and development is to make websites more functional and attractive. The invention and implementation of new designs and themes are also major parts of web designing and development.
  • Website designing and development focuses on making the website more integrated and user-friendly. Besides that, it emphasizes the improvements of the interfaces of different websites.
  • Web designing and development also includes proper execution of the details and offerings of websites.

Along with the advancement of technology, the trends of web designing and development are transforming as well. Web designers are innovating new techniques and styles to turn the websites into better versions. If you’re going to launch your website, hiring a professional web design agency will be a better choice for you.

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How to market web design services? 

If you’ve recently set up your web design agency in Malaysia, you need to promote your agency for getting clients. If you’re not aware of the efficient marketing strategies of web design services, the following pointers will help you.

  • Advertise your web design services on social media platforms like- Facebook, Twitter, YouTube, Instagram, etc. If you have an excellent follower-base in these platforms, utilize that in promoting your web designing services.
  • You can avail of paid advertising features to advertise your web design services in a better way.
  • Create your web designing website and highlight your web design services’ features and offerings on that website. That way, you can impress the visitors to your website.
  • You can arrange ad listings on large and high-traffic websites by paying certain remunerations.
  • Availing the pay-per-click campaigns of popular search engines like Google. This will be a great idea for marketing your web design agency.
  • Adopt smart SEO strategies to increase the visibility and SEO ranking of your web designing website. This will help to make it visible to more viewers.
  • You can arrange free webinars to promote your web designing services in a smart way.
  • Advertise your services through newspaper advertisements and business magazines. Apart from that, you can write press releases for attracting more clients towards your web designing services.
  • Put your blog into use. Mention your web designing service in your blog so that your followers can know about your offerings.

These are some of the most effective techniques for marketing your web designing agency. You will observe an increase in the number of clients if you execute these strategies appropriately.

What is web marketing? 

Web marketing is one of the latest marketing types that is based on the internet. Nowadays, it’s hard to find a person who doesn’t have internet access. Alike in most other fields, the field of marketing has also become internet-centric. In simple words, web marketing or digital marketing is all about marketing a brand or service using the web. Below, we have listed different types of web marketing to help you understand in a better way.

Search engine marketing: – In this way, marketers use different search engines for marketing their products and services. Search engine marketing is very useful in terms of generating more leads.

Social media marketing: – This marketing technique is all about utilizing different social media platforms for promoting businesses, services, or products.

Affiliate marketing: – This web marketing strategy allows marketers to work associate with other businesses or brands for promoting their businesses or services.

Email marketing: – This is another trending marketing technique where you have to communicate with clients using Email. You have to design promotional emails and send those to different clients to promote your services.

Referral marketing: – In this process, the marketers use different internet channels for engaging existing clients in referring products and services to their close ones.

Apart from these web marketing techniques, there are also other web marketing techniques that marketers apply for promoting their brands.

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How web design impacts content marketing? 

The design of a website is a significant factor for the content marketing of the website. No matter how good your website’s content is, it won’t be appreciated unless the design of the site is catchy. In the following portion, we will discuss how web design impacts content marketing.

  • Most visitors find the exact answers to their queries when they visit websites. Therefore, a compact design that navigates the visitors in the right direction will get more reach. A large part of the web traffic of a website looks for some specific information. The visitors to your website won’t be interested in reading the overall content. Instead, it will help them if the web design navigates them to the specific answers to their questions.
  • Visitors and clients won’t get attracted to your website if the web design doesn’t include a professional touch. Visitors might doubt the authenticity of your site’s content unless the web design looks outdated or unprofessional.
  • The graphics and layout of your website are significant factors for increasing web traffic. If the content of your website is not represented in a catchy and stylish way, visitors might find that less engaging.
  • You have to ensure that the fonts and colors of your website’s content should be clearly visible. Otherwise, visitors might leave reading the content of your site halfway.

Hopefully, these points have made you understand how important web design is in terms of content marketing. Therefore, never compromise with the quality of the design of your website.

by : admin Ecommerce Tips, Website Design

5 Reasons Why B2B Businesses Should Expand to Ecommerce

Are you wondering whether you should get website design services Malaysia? Maybe you believe that B2B business is not worth expanding to the internet? Well, let us change your mind. There is a HUGE scope for B2B business on the online world or else Alibaba would’ve not existed today. We will give you the top 5 reasons to have an ecommerce store of your B2B business so that you can easily make a practical decision. That being said, let’s start:

It’ll Simplify Things for Your Customers:

The whole process of contacting the customer support department, asking for inventory then waiting for conformation and then booking the order can be time consuming for businesses. Then once the order is confirmed, they need to keep checking in with the customer support to find out the progress of their order, which also takes time.

Going digital and having an ecommerce store to sell to your repeated B2B customers means streamlining the whole process. They can just put in the number of units of product they need, make payments and start the order. Plus, they will be able to see order progress on the website which will eliminate the need to contact your customer support over and over. Doing this can also help you charge more from customers because according to SalesForce; 74% B2B customers can pay more for a great shopping experience.

You Can Sell to Both B2B and B2C:

One of the best parts of going digital with your business is that the whole world is your customer. You don’t necessarily need to limit your business to selling to other businesses only. You can get a complete ecommerce website package Malaysia where your online store will be set up with both kind of prices; for single pieces and for bulk orders. So your B2B customers can order in bulk and get lower prices while the B2C people will get standard market price for ordering single pieces.

This way, you can increase your customer base and literally gather money from both hands. Many B2B businesses are following this approach and you can too.

Edge Over Competitors:

Having your own ecommerce store will give you an edge over the competitors who are not online. They are limited to a single geographical area with limited customers. However, going online means you will have a bigger market share to capture than your competitors. They will just be selling to people they are connected with offline while you can have the piece of a bigger pie; the B2B ecommerce market which was valued at $12.2 trillion in 2019 (Statista).

Furthermore, you can integrate an email marketing system in your ecommerce store to capture the emails of your customers and keep them notifying with new products and offers. This free form of marketing will bring in extra sales; more than you can think of, while your competitors will be busy calling people on their phones.

You Start Gathering Data:

Do you know that everything, and I mean everything on the internet leaves traces? Even if you are searching something in incognito mode, it will still leave traces that can be tracked. So why not use this kind of technology for our benefit? You can trace every move of the people who visit your website using heatmaps, and then you can better optimize your website to sell more.

For instance, if you see people clicking on Add to Cart but not making the purchase, then it means there is something wrong on the purchase page, you can find out that problem and fix it. Furthermore, you can use different tools to find out what your customers like and what doesn’t and create a well-planned marketing strategy based on it. It will better appeal to your customers and increase your sales.

You Can Leverage Digital Marketing:

One of the top benefits of starting an online store is that you can leverage digital marketing to get ahead even those who are also selling online and are your direct competitors. Whether they have started before you or with you, you can invest in digital marketing to get your product out there and capture a major share of the market.

Do you know that 89% of the B2B customers use internet to find products during their B2B research? (Google). Well if you were to get in front of them, you will obviously capture both online as well as offline B2B customers. Since social media platforms have data of all of their users including their preferences, likes and dislikes and virtually everyone is on social media, you can target people on the individual level.

Using advanced marketing features like interest and behavior based targeting, you can show your products precisely to the people who want them. This will increase your sales multiple folds.