So you are looking to crush it in the PPC game but don’t know how to do that? Well don’t fret, we will provide you with a step by step breakdown of the whole process of getting your PPC strategy set up and ensure you have highly converting ads in place.
So whether you have built your store with the help of a company offering top eCommerce website package in Malaysia or you have done it by yourself, this guide will help you out.
5 Steps to Design a Highly Converting PPC Campaign:
Defining Goals:
Outlining the goal you want to achieve through your PPC campaign is the most crucial part of creating an effective strategy. There are tons of targeting methods available in today’s PPC that you can easily select the end results you want and run a campaign accordingly. If we just talk about Facebook, then from engagement to sales, there are several target options to define your campaign’s results. Here are a few common PPC goals:
- Increase website traffic
- Lead generation
- Increase in Sales
- Raise Awareness Regarding Brand
If you want to raise awareness regarding your brand, then sticking with the display ads on Facebook will be the best approach. If you want sales, product listing ads are perfect, and if you want to generate leads, explore the lead capture ads on Facebook. The gist is, there is a type of PPC campaign for the type of end result you need, so first, define your goals.
Targeting Audience:
The main benefit of advertising on social media platforms like LinkedIn or Facebook is that you can target their existing audience. Create an audience segment based on the personas of the potential buyers and precisely target them. There are different types of audiences available on Facebook.
- Custom Audience: These are the people who have previously shown interest in your product or business. So when you make a custom audience, you can target these people based on their interests, demographics, and geography, etc.
- Lookalike Audiences: These are similar to the ones you have created via custom audiences or the ones who are following your social media page.
- Saved Audience: Those you targeted previously will be saved in your social media ad account, so you can target them later whenever you want.
So there are many options at your hand, once you have defined the goal, you will have a good idea of the type of audience you want to target, leverage these targeting options to go after them.
Optimize the Landing Page:
Firstly, get the best web design company Malaysia to design you an attractive landing page so that people don’t close it when they land on it. Next, if you are planning on promoting it via Facebook ads, then you need to optimize it to sell in an efficient way. You need to know the language and the type of content used to sell the product or service you are promoting.
To do this, you can get help from Buzzsumo. It is an online tool that gives ideas for content for your blog posts and landing pages.
For instance, if you are selling CBD lotion, you can type it in the Buzzsumo search bar, and it will show you the most shared content. You can get inspiration from it and create your own landing page.
Creating the Ads:
Now that you know your goal, your audience targeting is set up, and your landing page is well-optimized, you need to start working on creating the ad to bring people to your landing page and achieve your goal.
The ad will serve as a link between your audience and the landing page, so you need to briefly propose your unique selling points via an effective and brief ad copy, an attractive image, and an enticing headline.
Split test and Capitalize:
Once you have created an ad, make 3 or 4 more ads like it but with different headlines, images, and descriptions. The goal is to run multiple ads and see which one clicks with the audience the best.
You will have to measure various metrics based on your goals such as click-through rate, conversion rate, cost per click, cost per acquisition, and return on ad spend to determine how your ads are performing.
The one that has the best metrics of all should be your winning ad. You can further optimize it and capitalize on it to scale it and reach more people.
Over to You:
The key to having a winning PPC strategy is to have a conversion-focused landing page that you can get using top web design services Malaysia. Next, you need to create an ad copy that will appeal to a majority of people and get them to click on the page.
Just make sure to target the right kind of audience and split test your ads to find the combination of right targeting and ad copy.
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