Have you got your website done using a top web design company Malaysia and now want your brand/business to be in front of more people? Well, guess what, you can both rank your website high in search results and appear exclusively at the search page of Google. This will obviously increase your odds of getting sales.
So whether you have got the best ecommerce website package Malaysia or website design of your business, you can increase your revenue with the help of Google My Business.
What Exactly is Google My Business?
GMB or Google My Business is a program by Google that allows a business to set up its listing right on the Google search page. So that when someone searches the name of your company or something that your company offers, your business listing will show up there. The listing will have things like your contact number, your operating hours, your social media links, and the link to your website, and so on.
According to Statista; the market share of Google is a whopping 86%, which means a majority of your potential customers use it. So if your business page appears for something they search on Google, you will have better chances of getting the sale.
You can find the GMB listing at the upper right side of the search results page, so it gets excellent exposure. Plus, the best part about using Google My Business is that it is totally free, meaning you don’t need to pay even a cent to get your business listed.
Top 5 Benefits of Using Google My Business:
You Appear in Google Maps:
When people search for keywords like ‘plumbing services near me’ or ‘car mechanics near me,’ then what they are looking for is a business offering these Services within their vicinity. So if your business appears on the map close to their location, then you will obviously get more preference over others.
So having a Google My Business listing up means that you appear in the map searches as well. According to Search Engine Watch; 50% of people pay a visit to businesses that pop up for their local searches.
Getting Inside the Pack of 3 Local Stores:
When you search for a service provider within your vicinity on Google, then Google shows you suggestions of several of them at the top of the page in a pack of 3. This means there will be a list of three service providers within your area.
Businesses fight over reaching that list but what many of them don’t know is that by creating your Google My Business listing, you increase your chances of making it to that list.
Since that list is at the top of the page, even people who have done extraordinary SEO of their websites will be below you. This means you will have higher chances of getting the sale.
Boost in Credibility:
Imagine this; you search for a business in your area, and a page of a company appears on the top-right side of the search results. Wouldn’t it further pique your interest to check it out? Google is a giant company, and if they are showing that business on the right side of the whole page, then it means the business has some credibility.
Furthermore, your customers can leave a review at the GMB listing, which means if you offer them the best service, they will leave the best reviews possible. This will further increase the confidence of potential buyers and instill trust in them, leading to more sales.
Get Valuable Insights:
No matter which kind of service or product you provide, the more data you have about your current customers and leads, the better you will be able to present your business in a way that appeals to the majority. With the help of a GMB listing, you can get valuable insights. Go to Google My Business page and then to the ‘insights’ section.
You will be provided with the breakdown of different statistics like how visible your business is, your potential customers, and how they engage with your company. This is a great way to measure how your business is performing online and what you can do to make things even better.
Google will always try to show its users the most authentic and quality search results. And when it comes to businesses, you need to make Google like and trust your business so that it can recommend it to others. No matter if you have got the best web design services Malaysia, your website will rank if it has Google’s trust. And with the help of GMB listing, you sort of become a verified Google business.
This means Google will put more trust in you than the businesses that don’t have GMB listing. This will increase your odds of having search rankings.