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by : admin Digital Marketing, Software

A complete guide to understand the CRM system

The method of management of relationships with current and past, as well as future customers, is Customer Relationship Management (CRM). This is one of the approaches to an organization that allows its own experiences with past, present, and future clients to be handled and evaluated. It uses data analysis on a company’s past to enhance customer relations, primarily concentrating on customer retention and eventually driving revenue growth. You can keep contact data for your clients up-to-date, track every interaction with your company, and manage your accounts via a CRM system. It is built to support you, reinforce the relationship between your customers, and in turn, the importance of customer life. Small companies also have the same business procedures, different back-office structures, and the same difficulty as big companies. Though these companies are fewer sales and employees than big businesses, they have the same challenge: to develop and managed all their customers to provide profitable service and products. They have a narrower workforce than big businesses. Business growth causes the SMEs to understand they can’t afford to communicate informally and frequently with their customers – also a differentiator that has helped them to effectively compete with larger opponents. Unbroken information systems are a part of both small and large corporations’ information technology infrastructure. Traditionally, businesses buy software that satisfies a specific business requirement – financial services, e-mails, inventory, development, distribution. You purchased the product that was most appropriate for your company. 

CRM software

Over the decades, along with uncertainty and lack of integration, the number of systems has risen. This means that the organization is faced with difficulties in making decisions based on multiple forms of “truth” that can be duplicated, inconsistent and incomplete and lead to many different versions of the “truth.” CRM software is used to monitor and preserve information on their customers and track different customer interactions.

CRM software cost:

CRM helps you to retain and promote customer loyalty during your relationship with the customer. Marketing, distribution, and support are the key pillars of CRM’s capacity. The Marketing Team uses CRM for targeting, campaigning, and managing guidance. CRM. Sales agent then automates its sales processes with contacts, accounts, prospects, pipeline management, and sales forecasts. The device costs for CRM are charged at approximately $12 per user per month. More designed packages range from $50 to $150 per user per month for larger companies, while most costly CRM systems charge $300 per user per month or more.

Best CRM’system:

Salesforce.com, Freshworks CRM (formerly FreshSales), HubSpot CRM (formerly Microsoft Dynamics CRM), Pipedrive, Insightly, and Zoho CRM are some of the best customer relationship management applications. Software included:

Causes of the CRM system’s failure:

According to CIO magazine, around 1/3 of all customer relationship management projects (CRM) failed in 2017. In reality, this was an average of a dozen analyst reports. The estimates were between 18% and 69%. These failures can involve a tonne — overbudget, data integrity issues, technical constraints, and so on. However, in my work with clients, the fault rate is closer to 90 percent when I ask managers if the CRM system helps their business expand. The key reason they cannot contribute to increased revenues is that CRM systems are being too frequently used to audit — reports on development, enhanced forecast accuracy, visibility, project completion dates, and other business intelligence — rather than enhancing the sales process. For the majority of these capacities, frontline sales professionals and managers seldom see fitness for the company. CRMs also represent many masters, technology, marketing, finance, and, indeed, sales managers, in the C-suite. You attempt to accomplish more targets than any software system can possibly achieve. 

Features of CRM system:

1. Contact management

Stores contact information such as names, addresses, and social media accounts in a searchable database. Key considerations: While all CRM software offers contact management functionality, you’ll want to look for a layout and usability that make sense to you. How are the fields laid out? Does it feel easy to use and logically organized?

2. Interaction tracking

Add notes and track interaction history to document conversations with specific contacts.

Key considerations: As you compare shortlisted solutions, think about how many times a prospect will change hands as they move through your sales funnel. You want to choose CRM software that allows all necessary parties to collaborate.

3. Lead management

Manage the process of converting prospects into potential customers (leads) by identifying, scoring, and moving leads through the sales pipeline.

Key considerations: Similar to the contact management feature, the key here is ensuring that the lead management process in your CRM tool of choice flows and transitions in a way that makes sense for your business, and your team. Ask a sales team member to look at this feature with you for all software on your shortlist.

4. Email integration

Integrate with email such as Gmail, Outlook, Yahoo, etc., allowing for management and segmentation of contact lists, as well as a centralized hub for internal cross-collaboration.

Key considerations: Think about how your team primarily communicates. If they’re not used to collaborating within an app, you may want to prioritize CRM software with email integration capabilities.

Conclusion:

CRM software is getting famous day by day, but an SME company needs to know about the pros and cons of using a CRM system. Here we need to know the causes of its failure and the exact usage of CRM systems. In helping businesses raise profits, CRM systems are the key reason they are used too much for inspections, not boosting the sales process. For the majority of these capacities, frontline sales professionals and managers seldom see fitness for the company. You need to rethink your CRM tool if you really want your CRM implementation to improve your profits. Therefore, in its implementation, you invested. Include your marketing efforts in sales events as well. Using the CRM as the glue, this kind of incorporation would boost marketing efforts to build seriousness and sales skills to speed up sales cycles. Finally, sales managers need to use this to build plans together for big opportunities and assist the sales team in optimizing opportunities in the sales process.

https://www.operion.com.my/crm-automation-system.html
by : admin Software, Website Design

The Importance of Website Maintenance

Are you on the crossroads where you don’t know whether you should regularly maintain your website or just do it after a few years? This is a question asked by many. And we even help people understand the importance of regular website maintenance via our email marketing system, but still, those who are new to our website can benefit from this guide. Just read it till the end to find out why you need to get regular maintenance of your website.

Security Improvement:

One thing that hackers do the most is they look at the websites that have vulnerabilities and security gaps so they can exploit them. And the websites that have most of these security gaps are usually the ones that are not updated or properly maintained. Every year, advanced technology comes into the market, which is why hackers also get better equipment to penetrate into a website. So unless a site has an improved mechanism to deal with the latest hacking techniques, it will get compromised.

So regularly maintaining your website means you can equip it with the latest plugins and tools that can fail the attacks of the hackers. Furthermore, the web design services Malaysia that you use for your website maintenance will also install the latest security patches. These will remove any threat or infections already presented on your website.

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They will also implement several strategies that will secure your passwords, remove outdated applications that can easily be hacked, and also ensure timely backup of your website, so in case of any problem later on; your website data will not be lost.

Delivers Excellent User Experience:

Fixing any big or small issues that you may come across on a daily basis and then maintaining your website’s visual appeal will ultimately deliver an excellent experience to the people visiting it.

If the browsing and navigation experience will be smooth and bug-free, your website visitors, especially the ones using it from mobile phones, will have a better time going through it. This will only keep them on your website longer and increase the chances of them buying something.

According to WebFx; 89% of people start buying from competitors because of bad UX so if the browsing experience is poor, they will take their business somewhere else. You can lose up to 89% of online business this way.

Latest Technology Compatibility:

The Internet is the only thing in the world that evolves with up rapid speed and nothing can compete with it. A video can go viral overnight and reach people around the world or a hacker with the latest equipment and tools can hack hundreds of websites overnight and steal the data of their millions of users. The Internet is so unpredictable and so fast-paced that you need the help of the latest security tools to protect yourself.

However, besides the security factor, website maintenance also helps your website being compatible to other types of tools as well. For instance, you might be using a 5-year old version of CMS (content management system), and that means the latest tools that make mobile browsing smoother might not be compatible with your website.

So your website will not be living up to the full potential of mobile browsing while your competitors, who updated their websites, will be using such tools and getting more business than you.

Plus, mobile ecommerce share in global ecommerce is expected to reach 79% by 2021 (source). So an old website can potentially lose 3/4th of the business. Being up to date means you will be able to catch up with your competitors quickly and avoid losing your customers to them.

Search Engines Like Fresh Content:

In order to increase your rankings in search engines, you need to provide search engine crawlers with a neat and clean website structure called sitemap. This will help them quickly go through all the pages of your website on a regular basis. Furthermore, when you add new pages like blog posts, they will quickly be indexed by Google because of the clean site structure.

However, not regularly maintaining and updating your website will leave your site’s structure a complete mess. There will be several broken links, tons of glitches and unstructured sitemap. Google hates these things and instead of getting indexed and ranked quickly, you might end up getting penalized and see a drop in rankings.

Helps With Brand Image:

Ask yourself this; would you trust a website that looks like it was made in 2005 or a website that has a clean appearance and the latest UX and UI? The latter one of course, right?

How Web Design Contributes to SEO?

Around 75% of the credibility of a website comes from the design it has (source). This means if it is poorly made, or has an outdated scheme, it won’t really click with the modern users, especially the millennials who shop online mostly.

Whether you get a simple website or ecommerce website package Malaysia, be sure to hire the developers for regular maintenance of your website. It will definitely benefit you in the long run.

by : admin Digital Marketing, Internet of Things, Website Design

5 best practices to market web design services [2020]

What is web designing and development? 

Almost every tech-savvy person is familiar with the term- ‘web designing,’ but a few possess detailed web designing knowledge. As the name suggests, web design indicates the visual appearance of websites. In simple words, you can say that the website’s web design means the design of the interface of the site. The web design includes the features, appearance, graphics, visual effects, and layout of the site. Now, let’s come to the development of web designs. All aspects of websites undergo constant improvements, and web designs are no exceptions.

  • One of the main objectives of web designing and development is to make websites more functional and attractive. The invention and implementation of new designs and themes are also major parts of web designing and development.
  • Website designing and development focuses on making the website more integrated and user-friendly. Besides that, it emphasizes the improvements of the interfaces of different websites.
  • Web designing and development also includes proper execution of the details and offerings of websites.

Along with the advancement of technology, the trends of web designing and development are transforming as well. Web designers are innovating new techniques and styles to turn the websites into better versions. If you’re going to launch your website, hiring a professional web design agency will be a better choice for you.

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How to market web design services? 

If you’ve recently set up your web design agency in Malaysia, you need to promote your agency for getting clients. If you’re not aware of the efficient marketing strategies of web design services, the following pointers will help you.

  • Advertise your web design services on social media platforms like- Facebook, Twitter, YouTube, Instagram, etc. If you have an excellent follower-base in these platforms, utilize that in promoting your web designing services.
  • You can avail of paid advertising features to advertise your web design services in a better way.
  • Create your web designing website and highlight your web design services’ features and offerings on that website. That way, you can impress the visitors to your website.
  • You can arrange ad listings on large and high-traffic websites by paying certain remunerations.
  • Availing the pay-per-click campaigns of popular search engines like Google. This will be a great idea for marketing your web design agency.
  • Adopt smart SEO strategies to increase the visibility and SEO ranking of your web designing website. This will help to make it visible to more viewers.
  • You can arrange free webinars to promote your web designing services in a smart way.
  • Advertise your services through newspaper advertisements and business magazines. Apart from that, you can write press releases for attracting more clients towards your web designing services.
  • Put your blog into use. Mention your web designing service in your blog so that your followers can know about your offerings.

These are some of the most effective techniques for marketing your web designing agency. You will observe an increase in the number of clients if you execute these strategies appropriately.

What is web marketing? 

Web marketing is one of the latest marketing types that is based on the internet. Nowadays, it’s hard to find a person who doesn’t have internet access. Alike in most other fields, the field of marketing has also become internet-centric. In simple words, web marketing or digital marketing is all about marketing a brand or service using the web. Below, we have listed different types of web marketing to help you understand in a better way.

Search engine marketing: – In this way, marketers use different search engines for marketing their products and services. Search engine marketing is very useful in terms of generating more leads.

Social media marketing: – This marketing technique is all about utilizing different social media platforms for promoting businesses, services, or products.

Affiliate marketing: – This web marketing strategy allows marketers to work associate with other businesses or brands for promoting their businesses or services.

Email marketing: – This is another trending marketing technique where you have to communicate with clients using Email. You have to design promotional emails and send those to different clients to promote your services.

Referral marketing: – In this process, the marketers use different internet channels for engaging existing clients in referring products and services to their close ones.

Apart from these web marketing techniques, there are also other web marketing techniques that marketers apply for promoting their brands.

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How web design impacts content marketing? 

The design of a website is a significant factor for the content marketing of the website. No matter how good your website’s content is, it won’t be appreciated unless the design of the site is catchy. In the following portion, we will discuss how web design impacts content marketing.

  • Most visitors find the exact answers to their queries when they visit websites. Therefore, a compact design that navigates the visitors in the right direction will get more reach. A large part of the web traffic of a website looks for some specific information. The visitors to your website won’t be interested in reading the overall content. Instead, it will help them if the web design navigates them to the specific answers to their questions.
  • Visitors and clients won’t get attracted to your website if the web design doesn’t include a professional touch. Visitors might doubt the authenticity of your site’s content unless the web design looks outdated or unprofessional.
  • The graphics and layout of your website are significant factors for increasing web traffic. If the content of your website is not represented in a catchy and stylish way, visitors might find that less engaging.
  • You have to ensure that the fonts and colors of your website’s content should be clearly visible. Otherwise, visitors might leave reading the content of your site halfway.

Hopefully, these points have made you understand how important web design is in terms of content marketing. Therefore, never compromise with the quality of the design of your website.

by : admin Ecommerce Tips, Website Design

5 Reasons Why B2B Businesses Should Expand to Ecommerce

Are you wondering whether you should get website design services Malaysia? Maybe you believe that B2B business is not worth expanding to the internet? Well, let us change your mind. There is a HUGE scope for B2B business on the online world or else Alibaba would’ve not existed today. We will give you the top 5 reasons to have an ecommerce store of your B2B business so that you can easily make a practical decision. That being said, let’s start:

It’ll Simplify Things for Your Customers:

The whole process of contacting the customer support department, asking for inventory then waiting for conformation and then booking the order can be time consuming for businesses. Then once the order is confirmed, they need to keep checking in with the customer support to find out the progress of their order, which also takes time.

Going digital and having an ecommerce store to sell to your repeated B2B customers means streamlining the whole process. They can just put in the number of units of product they need, make payments and start the order. Plus, they will be able to see order progress on the website which will eliminate the need to contact your customer support over and over. Doing this can also help you charge more from customers because according to SalesForce; 74% B2B customers can pay more for a great shopping experience.

You Can Sell to Both B2B and B2C:

One of the best parts of going digital with your business is that the whole world is your customer. You don’t necessarily need to limit your business to selling to other businesses only. You can get a complete ecommerce website package Malaysia where your online store will be set up with both kind of prices; for single pieces and for bulk orders. So your B2B customers can order in bulk and get lower prices while the B2C people will get standard market price for ordering single pieces.

This way, you can increase your customer base and literally gather money from both hands. Many B2B businesses are following this approach and you can too.

Edge Over Competitors:

Having your own ecommerce store will give you an edge over the competitors who are not online. They are limited to a single geographical area with limited customers. However, going online means you will have a bigger market share to capture than your competitors. They will just be selling to people they are connected with offline while you can have the piece of a bigger pie; the B2B ecommerce market which was valued at $12.2 trillion in 2019 (Statista).

Furthermore, you can integrate an email marketing system in your ecommerce store to capture the emails of your customers and keep them notifying with new products and offers. This free form of marketing will bring in extra sales; more than you can think of, while your competitors will be busy calling people on their phones.

You Start Gathering Data:

Do you know that everything, and I mean everything on the internet leaves traces? Even if you are searching something in incognito mode, it will still leave traces that can be tracked. So why not use this kind of technology for our benefit? You can trace every move of the people who visit your website using heatmaps, and then you can better optimize your website to sell more.

For instance, if you see people clicking on Add to Cart but not making the purchase, then it means there is something wrong on the purchase page, you can find out that problem and fix it. Furthermore, you can use different tools to find out what your customers like and what doesn’t and create a well-planned marketing strategy based on it. It will better appeal to your customers and increase your sales.

You Can Leverage Digital Marketing:

One of the top benefits of starting an online store is that you can leverage digital marketing to get ahead even those who are also selling online and are your direct competitors. Whether they have started before you or with you, you can invest in digital marketing to get your product out there and capture a major share of the market.

Do you know that 89% of the B2B customers use internet to find products during their B2B research? (Google). Well if you were to get in front of them, you will obviously capture both online as well as offline B2B customers. Since social media platforms have data of all of their users including their preferences, likes and dislikes and virtually everyone is on social media, you can target people on the individual level.

Using advanced marketing features like interest and behavior based targeting, you can show your products precisely to the people who want them. This will increase your sales multiple folds.

by : admin Digital Marketing, Ecommerce Tips, Website Design

Stripe, Skrill and, PayPal – Side by Side Comparison

Getting web design services Malaysia for your ecommerce store but not sure which payment gateway to follow? Well, then this guide is just for you. No matter how good the social media and email marketing system is in bringing customers to your website, it needs to have payment processors for your customers to make the purchase. So to make it easy to find one for you, we have provided a comparison of the top ones in the industry.

1. Stripe:

Stripe is a platform that allows online businesses to take payments from their customers through various modes ranging from credit/debit cards to even Bitcoins. It is one of the top payment processing service providers out there next to PayPal and is known for its variety of payment methods and flat-rate fees.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Stripe is pretty easy to set up and you don’t really need any coding experience to do it. However, when setting up the ‘pay with card’ button on the website, you will have to hire someone with coding know-how as it is a bit tricky for non-techy users. But besides it, Stripe is super easy to sign up and you can do it for free. Stripe also offers support via online chat which is not the case with PayPal so you can quickly ask any questions you have regarding integration.

User Friendliness:

If we talk about user friendliness in terms of your customers then Stripe offers a lot more payment methods than PayPal. For instance, PayPal doesn’t support Bitcoin, AliPay, Apple Pay, and Android Pay, but Stripe does which makes it easier for all kinds of customers to make payment. Furthermore, it accepts payments in around 135 currencies, which gives you freedom to sell products around the globe. Stripe also offers custom invoicing for free for up to $1 million.

Suitability for Business:

The payment processor that comes right after PayPal in terms of market share and acceptability is none other than Stripe. It has an 18% global market share and is on 2nd number after PayPal (Source). If you are someone who is in countries where PayPal is not accepted or if you are selling in such countries then Stripe is the best alternatives, plus, their policies are not as strict as PayPal.

2. Skrill:

It is an online payments service provider that allows its users to transfer virtual currencies from one country to another around the globe. It is owned by a large payment services group; Paysafe and specializes in sending/receiving payments for gambling purposes.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Skrill only takes 24 hours to verify your details and register the account. You can then easily integrate it with your online store eve if you don’t know coding. PayPal and Stripe on the other hand take a bit longer than that. However, the problem with Skrill is that it is pretty tough to reach them if you need any kind of technical support. They have only email and phone available and no live chat but getting in contact via these two is also a bit difficult sometimes.

User Friendliness:

Just like Stripe, Skrill also accepts Bitcoin which gives it an edge over PayPal. Moreover, it accepts over 40 currencies and allows you to easily manage them in your single merchant account. Plus, it is available in 131 countries which is more than 26 countries that Stripe works in and less than 200 countries where PayPal is available.  

Suitability for Business:

Out of the three, Skrill is suitable for risky transactions that can sometimes result in illegal activities as well such as online casino. However when it comes to global payment acceptability, Skrill is far behind than both PayPal and Stripe. It only has a 0.01% global market share (source), which is nothing as compared to the other two processors.

3. PayPal:

The online financial services provider, allowing you send and receive money on the go. It is the most widely used form of payment processing around the globe and virtually every ecommerce store uses PayPal. Its excellent security measures and wide acceptability makes it the top service provider in the digital payments world.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Although PayPal can take a few days to verify but once it is done, the integration with your store is pretty easy and straightforward. PayPal supports most of the CMS platforms, especially the major ones like WordPress and Shopify but Stripe supports a few more than PayPal.

User Friendliness:

As for transaction fees, PayPal doesn’t charge a fee when you transfer money between your 2 or more accounts but Skrill takes a 1.9% fee. Furthermore, PayPal offers support to customers via call, email and forum so they can ask any questions they have which also makes it easy for beginners to use it on their website.

Suitability for Business:

PayPal is highly suitable for online businesses especially for ecommerce stores as virtually every customer has it. Furthermore, PayPal has a 55.45% global market share (source), which makes it the number 1 payment processor in terms of availability and acceptability. However, its policies are very strict and it doesn’t support any shady transactions and can quickly restrict your account and freeze the funds.

Conclusion:

If you want to sell globally and receive money in their local currencies, then Stripe is a perfect solution because it also supports Bitcoin so that’s an added benefit. However, if you have a limited market and PayPal is accepted there, then going for PayPal might be a better option.

Lastly, for businesses that are a bit risky like gambling, Skrill is the go-to option. When getting an ecommerce website package Malaysia, ask the company to integrate the payment gateway that you see fit.

by : admin Website Design

Advantages and Disadvantages of Using WordPress for WooCommerce

Wondering whether you should go with WooCommerce or choose its competitors like Shopify or Magneto? Building your first ecommerce store can be daunting, but if you know which platform will suit your needs better, you can get a bang for your buck in the long run. This guide is specifically created to help you understand the good as well as the bad of WordPress for WooCommerce so you can assess whether it is for you or not. That being said, let’s get started:

Advantages of Using WordPress for WooCommerce:

It’s Completely Free:

WooCommerce is a platform that stands out for not just being open source but also being completely free. This means that unlike Shopify, you don’t have to pay money on a monthly basis regardless of whether you are making the sales or not. Plus, it is open-source, which means if you are a designer or a programmer, you can alter its code to fit your needs.

Moreover, unlike Shopify or Magneto that require you to pay a monthly amount to unlock premium features, WooCommerce allows you to enjoy those benefits for free. However, in WooCommerce, there are some certain extensions that require you to pay some money on a monthly basis (more on this later).

Those who have prior experience of using WordPress should definitely go for WooCommerce because they are already familiar with the interface. So they will be able to get started quickly and make sales.

Excellent Flexibility:

Among the top strengths of the WooCommerce platform is its ability to adapt to different types of online stores like a glove. Whether you are selling physical goods, virtual products, or something that is downloadable, you can easily optimize and customize your WooCommerce store to fit your needs without feeling like a force design.

With the help of vast range of themes available on WordPress, unlimited plugins and tools, and design elements, you can design the WooCommerce store to fit your main marketing and sales goals. This is one of the top reasons why 3.3 million websites use WooCommerce. (source)

Excellent Security:

No matter what you do, hackers always find a way to exploit security loopholes and do some damage. However, if the platform keeps getting regular security updates, it will keep getting clever enough to deal with the latest hacking techniques.

Luckily, the WooCommerce platform gets regular updates that can protect you from potential hacking attempts. Although it doesn’t come with backup tools and SSL certificates; you can easily add them to WooCommerce on your own.

As far as the security of payments is concerned, WooCommerce support secure payment gateways like PayPal, Stripe, Payza and WePay.

SEO is a Piece of Cake:

Unlike Shopify where you face lots of challenging when imprementing SEO techniques, WordPress is relatively easy. For instance, the time a person spends on a website is noted by Google and it helps with that site’s ranking. However, due to slow loading speeds, people close websites faster and that increases website’s bounce rate which results in loosing ranking. So to increase a site’s speed, different plugins are used.

However, Shopify doesn’t have any plugin, and you need to hire a developer to do custom coding for speed. But on WordPress, you have several free plugins to help you speed up your website. Similarly, there are many tools that help with SEO that WordPress has but its competing CMS’ don’t and that makes it easier for WordPress sites to implement SEO.

Disadvantages of Using WordPress for WooCommerce:

Too Many Plugins:

The problem with WooCommerce is that you need plugins for every other tasks. It’s great htat you can leverage plenty of tools available for WordPress users but the fact that it needs too many plugins to function better is simply frustrating for some people. Furthermore, loading your WooCommerce website with too many plugins can slow it down as well.

We suggest that you ask the company you get ecommerce website package Malaysia from to use coding via CSS, HTML and jQuery to add desired functions on WooCommerce store instead of using plugins.

You Need to Buy Some Extensions:

This is simply a bummer because even though WooCommerce is free, you will require some plugins and extensions to make it fit your needs. Most of them will be free but some of them might require you to pay a monthly fee. For instance, inventory management tools, email marketing system or payment gateway integration plugins might add a monthly cost.

However, the level of flexibility WooCommerce offers simply makes it worth the time, effort and a little bit of money. You can ask the company providing you web design services Malaysia to better guide you about WooCommerce and how it can fit your specific needs.

Over to You:

Its petty simple to choose between WooCommerce and its competitors. If you need high level of flexibility, customizability and you are familiar with WordPress, then WooCommerce is your go-to choice. However, if you want ‘done-for-you’ kind of thing and won’t really customize the store to fir your goals then going with Shopify is also possible.