New Customers vs Returning Customers

Many businesses do not know about their customer base, they will just keep on relying on new marketing tools to attract new customers. This may sound odd, but my belief and emphasis have always been on understanding my customer base so that I will be able to grow and retain them. The idea behind this […]

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Traditional vs Modern lucky draw: A brief comparison

How do businesses have their lucky draws being held before the rise of digital era? In the early days, almost all the businesses carried out their lucky draws using bits of rough resources. It’s even not surprising to us that some convenient stores are still using paper-and-box style to conduct their lucky draw contests. However, […]

3 mins read