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by : Priscilla Ng Software, Website Design

The Importance of Website Maintenance

Are you on the crossroads where you don’t know whether you should regularly maintain your website or just do it after a few years? This is a question asked by many. And we even help people understand the importance of regular website maintenance via our email marketing system, but still, those who are new to our website can benefit from this guide. Just read it till the end to find out why you need to get regular maintenance of your website.

Security Improvement:

One thing that hackers do the most is they look at the websites that have vulnerabilities and security gaps so they can exploit them. And the websites that have most of these security gaps are usually the ones that are not updated or properly maintained. Every year, advanced technology comes into the market, which is why hackers also get better equipment to penetrate into a website. So unless a site has an improved mechanism to deal with the latest hacking techniques, it will get compromised.

So regularly maintaining your website means you can equip it with the latest plugins and tools that can fail the attacks of the hackers. Furthermore, the web design services Malaysia that you use for your website maintenance will also install the latest security patches. These will remove any threat or infections already presented on your website.

What Is SEO Content? A Comprehensive Guide to Creating Better SEO Content

They will also implement several strategies that will secure your passwords, remove outdated applications that can easily be hacked, and also ensure timely backup of your website, so in case of any problem later on; your website data will not be lost.

Delivers Excellent User Experience:

Fixing any big or small issues that you may come across on a daily basis and then maintaining your website’s visual appeal will ultimately deliver an excellent experience to the people visiting it.

If the browsing and navigation experience will be smooth and bug-free, your website visitors, especially the ones using it from mobile phones, will have a better time going through it. This will only keep them on your website longer and increase the chances of them buying something.

According to WebFx; 89% of people start buying from competitors because of bad UX so if the browsing experience is poor, they will take their business somewhere else. You can lose up to 89% of online business this way.

Latest Technology Compatibility:

The Internet is the only thing in the world that evolves with up rapid speed and nothing can compete with it. A video can go viral overnight and reach people around the world or a hacker with the latest equipment and tools can hack hundreds of websites overnight and steal the data of their millions of users. The Internet is so unpredictable and so fast-paced that you need the help of the latest security tools to protect yourself.

However, besides the security factor, website maintenance also helps your website being compatible to other types of tools as well. For instance, you might be using a 5-year old version of CMS (content management system), and that means the latest tools that make mobile browsing smoother might not be compatible with your website.

So your website will not be living up to the full potential of mobile browsing while your competitors, who updated their websites, will be using such tools and getting more business than you.

Plus, mobile ecommerce share in global ecommerce is expected to reach 79% by 2021 (source). So an old website can potentially lose 3/4th of the business. Being up to date means you will be able to catch up with your competitors quickly and avoid losing your customers to them.

Search Engines Like Fresh Content:

In order to increase your rankings in search engines, you need to provide search engine crawlers with a neat and clean website structure called sitemap. This will help them quickly go through all the pages of your website on a regular basis. Furthermore, when you add new pages like blog posts, they will quickly be indexed by Google because of the clean site structure.

However, not regularly maintaining and updating your website will leave your site’s structure a complete mess. There will be several broken links, tons of glitches and unstructured sitemap. Google hates these things and instead of getting indexed and ranked quickly, you might end up getting penalized and see a drop in rankings.

Helps With Brand Image:

Ask yourself this; would you trust a website that looks like it was made in 2005 or a website that has a clean appearance and the latest UX and UI? The latter one of course, right?

How Web Design Contributes to SEO?

Around 75% of the credibility of a website comes from the design it has (source). This means if it is poorly made, or has an outdated scheme, it won’t really click with the modern users, especially the millennials who shop online mostly.

Whether you get a simple website or ecommerce website package Malaysia, be sure to hire the developers for regular maintenance of your website. It will definitely benefit you in the long run.

by : Priscilla Ng Ecommerce Tips, Website Design

5 Reasons Why B2B Businesses Should Expand to Ecommerce

Are you wondering whether you should get website design services Malaysia? Maybe you believe that B2B business is not worth expanding to the internet? Well, let us change your mind. There is a HUGE scope for B2B business on the online world or else Alibaba would’ve not existed today. We will give you the top 5 reasons to have an ecommerce store of your B2B business so that you can easily make a practical decision. That being said, let’s start:

It’ll Simplify Things for Your Customers:

The whole process of contacting the customer support department, asking for inventory then waiting for conformation and then booking the order can be time consuming for businesses. Then once the order is confirmed, they need to keep checking in with the customer support to find out the progress of their order, which also takes time.

Going digital and having an ecommerce store to sell to your repeated B2B customers means streamlining the whole process. They can just put in the number of units of product they need, make payments and start the order. Plus, they will be able to see order progress on the website which will eliminate the need to contact your customer support over and over. Doing this can also help you charge more from customers because according to SalesForce; 74% B2B customers can pay more for a great shopping experience.

You Can Sell to Both B2B and B2C:

One of the best parts of going digital with your business is that the whole world is your customer. You don’t necessarily need to limit your business to selling to other businesses only. You can get a complete ecommerce website package Malaysia where your online store will be set up with both kind of prices; for single pieces and for bulk orders. So your B2B customers can order in bulk and get lower prices while the B2C people will get standard market price for ordering single pieces.

This way, you can increase your customer base and literally gather money from both hands. Many B2B businesses are following this approach and you can too.

Edge Over Competitors:

Having your own ecommerce store will give you an edge over the competitors who are not online. They are limited to a single geographical area with limited customers. However, going online means you will have a bigger market share to capture than your competitors. They will just be selling to people they are connected with offline while you can have the piece of a bigger pie; the B2B ecommerce market which was valued at $12.2 trillion in 2019 (Statista).

Furthermore, you can integrate an email marketing system in your ecommerce store to capture the emails of your customers and keep them notifying with new products and offers. This free form of marketing will bring in extra sales; more than you can think of, while your competitors will be busy calling people on their phones.

You Start Gathering Data:

Do you know that everything, and I mean everything on the internet leaves traces? Even if you are searching something in incognito mode, it will still leave traces that can be tracked. So why not use this kind of technology for our benefit? You can trace every move of the people who visit your website using heatmaps, and then you can better optimize your website to sell more.

For instance, if you see people clicking on Add to Cart but not making the purchase, then it means there is something wrong on the purchase page, you can find out that problem and fix it. Furthermore, you can use different tools to find out what your customers like and what doesn’t and create a well-planned marketing strategy based on it. It will better appeal to your customers and increase your sales.

You Can Leverage Digital Marketing:

One of the top benefits of starting an online store is that you can leverage digital marketing to get ahead even those who are also selling online and are your direct competitors. Whether they have started before you or with you, you can invest in digital marketing to get your product out there and capture a major share of the market.

Do you know that 89% of the B2B customers use internet to find products during their B2B research? (Google). Well if you were to get in front of them, you will obviously capture both online as well as offline B2B customers. Since social media platforms have data of all of their users including their preferences, likes and dislikes and virtually everyone is on social media, you can target people on the individual level.

Using advanced marketing features like interest and behavior based targeting, you can show your products precisely to the people who want them. This will increase your sales multiple folds.

by : Priscilla Ng Digital Marketing, Ecommerce Tips, Website Design

Stripe, Skrill and, PayPal – Side by Side Comparison

Getting web design services Malaysia for your ecommerce store but not sure which payment gateway to follow? Well, then this guide is just for you. No matter how good the social media and email marketing system is in bringing customers to your website, it needs to have payment processors for your customers to make the purchase. So to make it easy to find one for you, we have provided a comparison of the top ones in the industry.

1. Stripe:

Stripe is a platform that allows online businesses to take payments from their customers through various modes ranging from credit/debit cards to even Bitcoins. It is one of the top payment processing service providers out there next to PayPal and is known for its variety of payment methods and flat-rate fees.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Stripe is pretty easy to set up and you don’t really need any coding experience to do it. However, when setting up the ‘pay with card’ button on the website, you will have to hire someone with coding know-how as it is a bit tricky for non-techy users. But besides it, Stripe is super easy to sign up and you can do it for free. Stripe also offers support via online chat which is not the case with PayPal so you can quickly ask any questions you have regarding integration.

User Friendliness:

If we talk about user friendliness in terms of your customers then Stripe offers a lot more payment methods than PayPal. For instance, PayPal doesn’t support Bitcoin, AliPay, Apple Pay, and Android Pay, but Stripe does which makes it easier for all kinds of customers to make payment. Furthermore, it accepts payments in around 135 currencies, which gives you freedom to sell products around the globe. Stripe also offers custom invoicing for free for up to $1 million.

Suitability for Business:

The payment processor that comes right after PayPal in terms of market share and acceptability is none other than Stripe. It has an 18% global market share and is on 2nd number after PayPal (Source). If you are someone who is in countries where PayPal is not accepted or if you are selling in such countries then Stripe is the best alternatives, plus, their policies are not as strict as PayPal.

2. Skrill:

It is an online payments service provider that allows its users to transfer virtual currencies from one country to another around the globe. It is owned by a large payment services group; Paysafe and specializes in sending/receiving payments for gambling purposes.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Skrill only takes 24 hours to verify your details and register the account. You can then easily integrate it with your online store eve if you don’t know coding. PayPal and Stripe on the other hand take a bit longer than that. However, the problem with Skrill is that it is pretty tough to reach them if you need any kind of technical support. They have only email and phone available and no live chat but getting in contact via these two is also a bit difficult sometimes.

User Friendliness:

Just like Stripe, Skrill also accepts Bitcoin which gives it an edge over PayPal. Moreover, it accepts over 40 currencies and allows you to easily manage them in your single merchant account. Plus, it is available in 131 countries which is more than 26 countries that Stripe works in and less than 200 countries where PayPal is available.  

Suitability for Business:

Out of the three, Skrill is suitable for risky transactions that can sometimes result in illegal activities as well such as online casino. However when it comes to global payment acceptability, Skrill is far behind than both PayPal and Stripe. It only has a 0.01% global market share (source), which is nothing as compared to the other two processors.

3. PayPal:

The online financial services provider, allowing you send and receive money on the go. It is the most widely used form of payment processing around the globe and virtually every ecommerce store uses PayPal. Its excellent security measures and wide acceptability makes it the top service provider in the digital payments world.

Security:

They are PCI Compliant so they meet all the strict security standards set by the Payment Card industry. The data of card holders is pretty secure.

Ease of Integration:

Although PayPal can take a few days to verify but once it is done, the integration with your store is pretty easy and straightforward. PayPal supports most of the CMS platforms, especially the major ones like WordPress and Shopify but Stripe supports a few more than PayPal.

User Friendliness:

As for transaction fees, PayPal doesn’t charge a fee when you transfer money between your 2 or more accounts but Skrill takes a 1.9% fee. Furthermore, PayPal offers support to customers via call, email and forum so they can ask any questions they have which also makes it easy for beginners to use it on their website.

Suitability for Business:

PayPal is highly suitable for online businesses especially for ecommerce stores as virtually every customer has it. Furthermore, PayPal has a 55.45% global market share (source), which makes it the number 1 payment processor in terms of availability and acceptability. However, its policies are very strict and it doesn’t support any shady transactions and can quickly restrict your account and freeze the funds.

Conclusion:

If you want to sell globally and receive money in their local currencies, then Stripe is a perfect solution because it also supports Bitcoin so that’s an added benefit. However, if you have a limited market and PayPal is accepted there, then going for PayPal might be a better option.

Lastly, for businesses that are a bit risky like gambling, Skrill is the go-to option. When getting an ecommerce website package Malaysia, ask the company to integrate the payment gateway that you see fit.

by : Priscilla Ng Website Design

Advantages and Disadvantages of Using WordPress for WooCommerce

Wondering whether you should go with WooCommerce or choose its competitors like Shopify or Magneto? Building your first ecommerce store can be daunting, but if you know which platform will suit your needs better, you can get a bang for your buck in the long run. This guide is specifically created to help you understand the good as well as the bad of WordPress for WooCommerce so you can assess whether it is for you or not. That being said, let’s get started:

Advantages of Using WordPress for WooCommerce:

It’s Completely Free:

WooCommerce is a platform that stands out for not just being open source but also being completely free. This means that unlike Shopify, you don’t have to pay money on a monthly basis regardless of whether you are making the sales or not. Plus, it is open-source, which means if you are a designer or a programmer, you can alter its code to fit your needs.

Moreover, unlike Shopify or Magneto that require you to pay a monthly amount to unlock premium features, WooCommerce allows you to enjoy those benefits for free. However, in WooCommerce, there are some certain extensions that require you to pay some money on a monthly basis (more on this later).

Those who have prior experience of using WordPress should definitely go for WooCommerce because they are already familiar with the interface. So they will be able to get started quickly and make sales.

Excellent Flexibility:

Among the top strengths of the WooCommerce platform is its ability to adapt to different types of online stores like a glove. Whether you are selling physical goods, virtual products, or something that is downloadable, you can easily optimize and customize your WooCommerce store to fit your needs without feeling like a force design.

With the help of vast range of themes available on WordPress, unlimited plugins and tools, and design elements, you can design the WooCommerce store to fit your main marketing and sales goals. This is one of the top reasons why 3.3 million websites use WooCommerce. (source)

Excellent Security:

No matter what you do, hackers always find a way to exploit security loopholes and do some damage. However, if the platform keeps getting regular security updates, it will keep getting clever enough to deal with the latest hacking techniques.

Luckily, the WooCommerce platform gets regular updates that can protect you from potential hacking attempts. Although it doesn’t come with backup tools and SSL certificates; you can easily add them to WooCommerce on your own.

As far as the security of payments is concerned, WooCommerce support secure payment gateways like PayPal, Stripe, Payza and WePay.

SEO is a Piece of Cake:

Unlike Shopify where you face lots of challenging when imprementing SEO techniques, WordPress is relatively easy. For instance, the time a person spends on a website is noted by Google and it helps with that site’s ranking. However, due to slow loading speeds, people close websites faster and that increases website’s bounce rate which results in loosing ranking. So to increase a site’s speed, different plugins are used.

However, Shopify doesn’t have any plugin, and you need to hire a developer to do custom coding for speed. But on WordPress, you have several free plugins to help you speed up your website. Similarly, there are many tools that help with SEO that WordPress has but its competing CMS’ don’t and that makes it easier for WordPress sites to implement SEO.

Disadvantages of Using WordPress for WooCommerce:

Too Many Plugins:

The problem with WooCommerce is that you need plugins for every other tasks. It’s great htat you can leverage plenty of tools available for WordPress users but the fact that it needs too many plugins to function better is simply frustrating for some people. Furthermore, loading your WooCommerce website with too many plugins can slow it down as well.

We suggest that you ask the company you get ecommerce website package Malaysia from to use coding via CSS, HTML and jQuery to add desired functions on WooCommerce store instead of using plugins.

You Need to Buy Some Extensions:

This is simply a bummer because even though WooCommerce is free, you will require some plugins and extensions to make it fit your needs. Most of them will be free but some of them might require you to pay a monthly fee. For instance, inventory management tools, email marketing system or payment gateway integration plugins might add a monthly cost.

However, the level of flexibility WooCommerce offers simply makes it worth the time, effort and a little bit of money. You can ask the company providing you web design services Malaysia to better guide you about WooCommerce and how it can fit your specific needs.

Over to You:

Its petty simple to choose between WooCommerce and its competitors. If you need high level of flexibility, customizability and you are familiar with WordPress, then WooCommerce is your go-to choice. However, if you want ‘done-for-you’ kind of thing and won’t really customize the store to fir your goals then going with Shopify is also possible.

by : Priscilla Ng Digital Marketing

How to use Newsletter to Build Relationship with Customers?

If you have just had your website developed using web design services Malaysia and you are looking for ways to communicate with your audience, then a newsletter is your answer. According to Hubspot; there are over 3.9 billion email users daily, which means most of your customers already have email accounts. So you just need to get their addresses, make a list and start connecting with them.

Why Should You Send Out Newsletters?

An email newsletter is unequivocally one of the best ways for both B2C and B2B organizations to share information with their potential clients, nurture their leads, and have brand loyalty. If you’re not sure whether you should set up an email marketing system and send out regular newsletters, then here are the reasons why you should do it.

  • It Builds Loyalty: According to different studies, regular contact with your potential customers and leads is one of the crucial factors in maintaining loyalty.
  • Very Inexpensive: Nowadays, it is really expensive to generate leads and then nurture them because a massive chunk of money is spent on social media marketing or other forms of marketing campaigns just to do that. If you’ve got the list of emails of your potential clients, current clients, and leads, then you can just send out a free email to all of them, which will not cost you a dime.
  • Builds Credibility: Content marketing is one of the most effective ways of generating leads and building customer relationship. Providing useful and valuable content to your customers via newsletters will instill confidence in them that you are the real deal, and you are capable of doing the job.

How to Send Out Newsletters That Earn You Loyalty?

Don’t give up

You need to be highly consistent when it comes to sending out newsletters, which means you have to stay connected with your clients, leads, and potential customers, and send a newsletter regularly. If you promised them that you would deliver a weekly newsletter to them, then make sure to commit to it.

This way, you will be in front of them whenever they open their inbox, and this will position your brand in their Minds. So whenever they have a problem, they’ll know who to contact.

Deliver Something Valuable:

Sending out a newsletter doesn’t just mean that you talk about your company all the time. It will frustrate the receivers, and they might even opt-out of your list. So what you should do is understand what your customers’ needs are, their pain points, and things they might be interested in learning about.

Then craft a simple yet engaging newsletter discussing their problems and providing solutions and hit the send button. People love to work with someone who delivers value without always trying to sell something.

Reward the Subscribers:

Another great practice to implement in your newsletters is that you offer gifts to your customers. It can be something like an eBook or a video series of something. For instance, if you are a fitness company, you can send your subscribers an eBook on losing weight with Keto diet.

Or you can send them a video series of top exercises to stay fit. You can even offer them some discount coupons. These small gestures are so powerful that they keep people hooked to you, and your subscriber retention rate will be touching the sky. Email marketing is effective in increasing customer retention, as stated by 80% of business professionals. (Source)

Be Relatable and Authentic:

Customers love to read the content that they can relate to on a personal level. It won’t make sense for you to use corporate-level language or not discuss the problems people are facing while writing the newsletter.

The content needs to be personal, and it needs to be authentic. People should find themselves thinking, ‘whoa, that is so me’ or ‘yes that is true, it happened to me’ and so on. This will help you connect with the audience on a personal level.

Be Direct With Them:

Lastly, be direct with your customers when it comes to sending them the newsletters. You need to tell them at the start that they will be hearing from you on a weekly or monthly basis. Also, tell them the things you will be focusing on.

Provide them with benefits for keep reading your newsletters and not opting out. People want to know what they are getting into, so it is better to set their expectations straight from the get-go.

Over to You:

If you don’t know how to collect emails of people, then ask the web design company Malaysia that developed your website. They will create opt-in forms at your website so people can use them to sign up for your newsletters.

 
by : admin Website Design

What Is The Website Design Process?

 

There is a standard protocol to follow when companies want to make a website. You will be shown this protocol in a step by step procedures when you go to highly trained professionals to get your website developed.

What Do We Do For This Web Design Process?

We also follow the ethics and professional practices of the industry with our own innovations and improvisations in every step of the process. You will get a complete guide and briefing on every stage on the step by step process of website development.

You will be asked about your requirements, and our trained professional will provide you with out of the box ideas to make your website more powerful, eye-catching and productive in term of aesthetics and business.

The First Step

The first and essential process is the website wireframe development. You will be asked about the pages and structure of your website. You will tell the complete requirement, and we will guide you with the processes and structure to make your website the way it should be.

The Design Of The Website

After getting the notion about the website, the next step will be the design and graphical development. You will be asked to tell about the design. If you don’t have any idea about the design of the website, we will show you the templates and design structure that will suit best to your business.

Our creative team will guide you through the process of colour and design for your website. The colour selection and design is the most important feature in making the website attractive and more productive in getting more traffic and potential users for your business.

The Programming And Coding

Then comes the most technical process which depends totally on our part. We will do the programming of your website and do the most required code development. Coding is the most technical thing in the process of website design.

There are several languages and tools program that you have to employ while making a website. We will inform you about the coding language that we will use in the development of your website.

If you are using a specialized hosting service that requires a specific language to be utilized in making your website. Our professional team is equipped with the latest knowledge and professionalized skills to satisfy your various demands through innovative ideas and improvised expertise in the field.

The Last Step Before Finalizing The Process

Our team is very flexible and dynamic to provide you with the solution to every problem and answer to your every question. We make the final website with the least amount of information you offer. You can ask to modify the various features of the website as per your demand.

The Delivery Time

Our entire staff works on a time-bounded schedule. We strive to give you the finalized website before the deadline. But if you want to make the adjustments in the finalized product, it will add time to the deadline, and we will have to make the adjustment to the process and straight into the outcome.