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by : Priscilla Ng Digital Marketing, Website Design

5 Step for Creating a PPC Strategy That Converts

So you are looking to crush it in the PPC game but don’t know how to do that? Well don’t fret, we will provide you with a step by step breakdown of the whole process of getting your PPC strategy set up and ensure you have highly converting ads in place.

So whether you have built your store with the help of a company offering top eCommerce website package in Malaysia or you have done it by yourself, this guide will help you out.

5 Steps to Design a Highly Converting PPC Campaign:

Defining Goals:

Outlining the goal you want to achieve through your PPC campaign is the most crucial part of creating an effective strategy. There are tons of targeting methods available in today’s PPC that you can easily select the end results you want and run a campaign accordingly. If we just talk about Facebook, then from engagement to sales, there are several target options to define your campaign’s results. Here are a few common PPC goals:

  • Increase website traffic
  • Lead generation
  • Increase in Sales
  • Raise Awareness Regarding Brand

If you want to raise awareness regarding your brand, then sticking with the display ads on Facebook will be the best approach. If you want sales, product listing ads are perfect, and if you want to generate leads, explore the lead capture ads on Facebook. The gist is, there is a type of PPC campaign for the type of end result you need, so first, define your goals.

How Website Design Helps Your Business

Targeting Audience:

The main benefit of advertising on social media platforms like LinkedIn or Facebook is that you can target their existing audience. Create an audience segment based on the personas of the potential buyers and precisely target them. There are different types of audiences available on Facebook.

  • Custom Audience: These are the people who have previously shown interest in your product or business. So when you make a custom audience, you can target these people based on their interests, demographics, and geography, etc.
  • Lookalike Audiences: These are similar to the ones you have created via custom audiences or the ones who are following your social media page.
  • Saved Audience: Those you targeted previously will be saved in your social media ad account, so you can target them later whenever you want.

So there are many options at your hand, once you have defined the goal, you will have a good idea of the type of audience you want to target, leverage these targeting options to go after them.

Optimize the Landing Page:

Firstly, get the best web design company Malaysia to design you an attractive landing page so that people don’t close it when they land on it. Next, if you are planning on promoting it via Facebook ads, then you need to optimize it to sell in an efficient way. You need to know the language and the type of content used to sell the product or service you are promoting.

To do this, you can get help from Buzzsumo. It is an online tool that gives ideas for content for your blog posts and landing pages.

For instance, if you are selling CBD lotion, you can type it in the Buzzsumo search bar, and it will show you the most shared content. You can get inspiration from it and create your own landing page.

Creating the Ads:

Now that you know your goal, your audience targeting is set up, and your landing page is well-optimized, you need to start working on creating the ad to bring people to your landing page and achieve your goal.

The ad will serve as a link between your audience and the landing page, so you need to briefly propose your unique selling points via an effective and brief ad copy, an attractive image, and an enticing headline.

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Split test and Capitalize:

Once you have created an ad, make 3 or 4 more ads like it but with different headlines, images, and descriptions. The goal is to run multiple ads and see which one clicks with the audience the best.

You will have to measure various metrics based on your goals such as click-through rate, conversion rate, cost per click, cost per acquisition, and return on ad spend to determine how your ads are performing.

The one that has the best metrics of all should be your winning ad. You can further optimize it and capitalize on it to scale it and reach more people.

Over to You:

The key to having a winning PPC strategy is to have a conversion-focused landing page that you can get using top web design services Malaysia. Next, you need to create an ad copy that will appeal to a majority of people and get them to click on the page.

Just make sure to target the right kind of audience and split test your ads to find the combination of right targeting and ad copy.

by : Priscilla Ng Digital Marketing

SEO Malaysia – Rank Your Business on First Page of Google

Do you want your business website to climb the rankings in Google’s search results? Maybe you are searching for someone to guide you about SEO? Well, then your search ends here because we have compiled this detailed guide just to help you comprehend what SEO is and how it can help your Malaysian business. So with that said, let’s get started:

What is SEO, and why Your Malaysian Business Needs it?

SEO is the short form of Search Engine Optimization, which is a digital marketing strategy for ranking a website in the top of Google’s search results and receive free, organic traffic from it. There are various tactics that are used in SEO, and we will discuss the most important ones in the next section of this guide.

SEO is among the most important online marketing strategies, and almost all online businesses ranging from budding startups to Fortune 500 companies leverage SEO to skyrocket their sales. Contrast to most online marketing tactics, SEO delivers better, long term results without needing a massive budget which goes into PPC (Pay per click) ads. In fact, 70% of marketers recognize SEO as more effective compared to PPC. (Source)

Once your business website is ranked on the first page of the search results for most frequently searched keywords/phrases by your target audience, it starts to receive traffic that is ready to convert. This means you will not just see an increase in traffic but also sales and, ultimately, revenue.

SEO Strategy for Ranking on the First Page of Google:

There are many tactics that are used by SEO experts to increase the rank of a website, and being a top web design company Malaysia, we know all of them.

But to keep things simple, we will discuss the most important ones. We have divided these strategies into two main parts; on-page SEO (done on your website) and off-page SEO (done outside of your website).

On-page Search Engine Optimization Strategies:

  • Responsive Website Creation: Since we also offer web design services Malaysia, we know how important this part is in the SEO of your website. You can call it the foundation of your SEO. If your website offers excellent user-experience and user-interface, then people will spend more time on it, which will let Google know that people like your site. This also contributes to your SEO ranking.
  • Mobile-Friendly Design: According to Statista; 52% of global online traffic comes from mobile. You can now imagine how important it is for your website to have a design that is smooth and functional on mobile devices as well. We at Operion, especially keep this in mind when providing web design services Malaysia.
  • Proper Content and Image Optimization: Another important factor that is often ignored by many businesses. If your content is not properly optimized with a catchy title, correct H1, H2, H3 tags, and correct keyword placement without spamming, then Google won’t find it much interesting, let alone the readers. Plus, the images need to be compressed to smaller sizes for fast loading and should also have proper titles and tags so Google can recognize them.
  • Site Speed and Security: According to Unbounce; 70% of customers agree that site speed influences their purchasing decision. So if your website is not optimized for speed, you will be leaving a big chunk of sales on the table. Plus, Google prefers websites that load fast. As for security, your website needs to have a secure hosting and SSL certificate so your customers can put their trust in you.
  • Set up Sitemap: The sitemap is like an index of your website where all of its pages will be arranged so that the bots/crawlers that Google sends to put a website in its database can easily go through them.  Again, a very important factor for on-page SEO because the faster these bots crawl through your website, the sooner it will get indexed in Google.
Comparison Between Malaysia Payment Gateways

Off-Page Search Engine Optimization Strategies:

  • Engage in Guest Posting: The most important part of your whole off-page SEO is getting backlinks from other credible and established websites. This way, Google will see you as a credible website too, and will boost your ranking. You can post blogs on different websites in your industry and ask them to link back to your website.
  • Leverage Google My Business: If you search for a service in your area on Google, you will notice a section at the right side of the page with the name, address, website link, contact number, and reviews of a business. This is the ‘Google My Business’ listing. You need to set it up so that people within your vicinity searching for the services you offer can see your business. Around 56% of people visit a website having GMB listing (source), which shows how beneficial it is for getting free traffic and boosting your SEO.
  • Set Up Google Webmaster: Your SEO efforts only work when your website pages are indexed. So for that, you need to set up your Google Webmaster account. Website owners don’t even realize that some of their pages are not indexed, and some even have broken links. You can know these things with webmasters and fix them so that your website doesn’t get penalized by Google and lose SEO rankings.

Over to You:

Whether you are getting our expert SEO package Malaysia or web design service, we always develop a website that is SEO-friendly because we know how important SEO is for every business. If you want to get an edge over the competition and boost your sales, SEO is a must for you.

by : Priscilla Ng Digital Marketing, Internet of Things, Website Design

17 Tools That Will Help Your Online Business Improve

Besides offering the best eCommerce website package Malaysia, we also help online businesses think creatively and save as much of their resources as we can in initial stages. This is because our web design company Malaysia works with startups and online stores that need the best tools to perform their day-to-day operations without getting a dent in their budget. So if you are one of those new businesses, here are 17 free tools to have when starting out:

17 Helpful Tools For New Online Businesses:

  1. Wix Website Builder: If you need something clean, highly functional, and attractive, you can hire a web design company in Malaysia. However, if you like to try things on your own and get a beautiful website for free with limited features, then try out the Wix website builder.
  2. VPN by CyberGhost: You can leverage the virtual private network by CyberGhost to hide your online activity from hackers and safeguard your website’s privacy.
  3. Avast Protection: You can use Avast’s free version of endpoint protection that will further secure your online businesses from malware and viruses.
  4. Wrike Project Management: Do you have a team to collaborate with? Why not use the free version of Wrike to work with up to 5 people, assign and manage tasks, monitor their activities, and share files with ease.
  5. Join.Me for Video Calls: No business can grow effectively if the people behind it cannot effectively communicate. As someone once said; communication is the lifeblood of an organization. So, by using the free version of Join.me, you can talk to up to 10 people at once.
  6. Zoho Recruit: If you have a small business, you can use Zoho’s free applicant tracking feature, which will allow you (recruiter) to work on up to five job openings. You can publish, edit, and track jobs until you have the right candidate.
  7. Deputy’s Human Resource Management: Once you recruit the right person for the job, you will have to track her/his progress, and for that, you can use the human resource management tool by Deputy. Though it is not free, it only costs $1/month for each employee, which is nothing compared to the value you get.
  8. Wave Accounting: Every business needs to have a robust accounting system in place to track expenses and measure ROI. With the help of a free version of Wave, you can get features like accounting and reports, invoice creation, and receipt scanning directly in your system.
  9. Equity Net: Your website is set up, now you need investors to back your idea, right? Well, with the help of EquiNet, you can plan, analyze, and show your business plan to investors and raise money with the help of this crowdfunding platform.
  10. Social Listening with HootSuite: Want to effectively run your social media profile, interact with people, and see what they are saying? Well, why not use the free version of Hootsuite? You can schedule your posts and engage with your followers for free.
  11. Email Marketing with Autobot: Having a robust email marketing system in place helps with increasing your followers, getting more visitors to your store, and ultimately bringing more sales. You can use the free version of Autobot to have an SMS marketing system and email marketing system. Though you can send limited messages in the free version, it will still give you a good idea of their service.
  12. Data Visualization: You can leverage the data visualization tool by Tableau Public to get responsive visuals of your data in the form of charts and graphs on a single dashboard.
  13. Power BI: Want to make more effective decisions? You can use Power BI to get insights into your marketing, sales, and consumer data, etc. Up to 1GB of data can be scanned with a free version, which should be enough to get started.
  14. Document Management: There will be several documents that you will be handing out to your team with their tasks or other information; all of this can be done with the free version of Zoho Docs. Their free plan allows you to share unlimited files/folders, use various editing tools, manage users, and sync with the desktop.
  15. Helpdesk Software: You can use the free version of the helpdesk by Zoho Desk and create forums and knowledge base to cater to your customers’ needs and provide excellent support to them. Though you can customize the software as per your branding, for more complex customization and features, you can get a $12/user plan for a month.
  16. Document scanning: Want your team to have a soft version of your business cards, brochures, and leaflets to send to your customers via email? You can use Evernote Scannable to have your documents scanned into high-quality images.
  17. Free Online Surveys: The last part of every business’s launching and marketing cycle is feedback from customers. Their views about you help you get better. You can create interactive and visually appealing surveys via SurveyGizmo and send them to your customers.

Over to You:

By offering web design services Malaysia for several years, we at Operion have learned that a business needs tons of tools to operate to its maximum potential. If you have a limited budget, the above mentioned free online applications should help you get a good head start.

by : Priscilla Ng Ecommerce Tips, Website Design

15 Marketing Secrets That Can Boost Your Organic Reach on Facebook

Being the finest web design company Malaysia, we have worked with several brands that have massive audiences on Facebook, and they mainly focus on increasing the reach organically. There are some things that these big brands do to skyrocket their organic reach on Facebook. We are going to share the most important ones with you in this guide, so let’s start:

15 Practical Tips for Boosting Organic Reach on Facebook:

  1. Become Verified: When people see a blue tick beside the name of a page, it instills confidence in them. You can ask for Facebook verification and provide relevant documents to get that blue tick. It also brings you in front of your audience more than non-verified pages.
  2. Publish Timeless Content: At Operion, we believe that content plays a key role in generating leads. When we publish helpful, insightful, and evergreen content on our site, people find it extremely valuable, which compels them to get our web design services Malaysia. You can replicate the same in your Facebook marketing strategy. Besides producing helpful content in text form, we suggest that you leverage video content as well because over 500 million people watch them on Facebook every day. (WordStream).
  3. Create Private Groups: Yes, privacy brings out curiosity! This makes more people join the group to see what valuable content is being shared. Invite your highly engaging audience to join the group and start conversations on various topics related to your industry. Encourage the members to invite their friends to your group, and your community will start growing.
  4. Leverage Post Targeting: You can target people from your page audience in organic posts as well. Turn on this feature by going to the General Settings of your page, and you will see a targeting button in the window where you write the post. Use it to target people based on age, location, interests, and other factors. The more relevant people see it, the more engagement and shares it will get.
  5. Time Your Posts: If you have been posting for a while now, you will be able to see data on the time when your posts receive the most engagement. You can view the data on Facebook Insights, go there, note the timing, and start posting on those times to get more reach.
  6. Leverage Hashtags: Your hashtags can be related to your industry or the content you are posting. For instance, our hashtags are usually like ‘web design company Malaysia’ with ‘#’ attached to the phrase. These tags make your posts stand out and help your potential clients discover you easily. However, don’t use more than 2 hashtags.
  7. Run Contests: People love to participate in things, whether on the internet or in real life. You can run contests involving giveaway of your product/service and ask people to like, comment, and share as much as they can. Also, ask them to invite their Facebook friends to like your page. The one who brings most people to your page will win. These posts can have a massive impact if done right.
  8. Republish Old Content: If you are running out of ideas for valuable posts, you can always update the old content with the latest news and infographics and republish it. More valuable posts mean more engagement.
  9. Work with Influencers: You don’t have to pay someone to promote your business. Strike a deal with them like you will promote their business if they do it for you. Both of you can also collaborate and make videos that you can publish on both pages. Both of your audiences will check out your posts.
  10. Leverage Stories: Just like Snapchat and Instagram, you can post fun stories on your Facebook page, which will instantly appear at the top of your audience’s Facebook app. You can ask some interesting questions which will entice people to check out and answer.
  11. Live Streaming: According to an estimate, live stream videos get an average of 64 billion views/day. You can also start a series of daily live streams where you interact with your audience, answer their questions, or educate them about your industry.
  12. Leverage Email Marketing System: You can also send out emails to people in your email lists whenever you post something new and interesting on Facebook and get engagement from them.
  13. Ask to Turn On Notifications: There is a ‘Notification’ column when someone clicks on the ‘Liked’ button on your page. Ask people to go there and turn on the notifications. Do this in most of your posts. The more people turn it on, the more they will get notifications of your new posts, so the more engagement and reach you will get.
  14. Cross-Platform Promotion: If you have an audience on other social media platforms, ask them to check out your Facebook page or add links to your most interesting Facebook posts and ask people to comment there. Getting one platform’s audience on another platform helps a lot.
  15. Engage With Audience: Lastly, remember that engagement sparks engagement, which is why when you see your posts start getting traction, you need to engage in conversation with the people commenting on your posts. This will lead to more people commenting and liking the posts.

Over to You:

We have provided our top eCommerce website package Malaysia to several brands that brought sales via Facebook organic posts. Using these techniques, you can do that too. Just research more about these tricks, leverage them properly, measure results, and follow the strategy which works the best.