White space can be considered as a key component in coordinating website design. It also can be known as negative space, which refers to the blank area of a webpage between the text and the image. It plays an essential role in the design process and arranging website design elements. Researchers have found out that websites that were using white space will attract attention from users up to 20% from an average website.
But what exactly is white space ? Another explanation of white space could be finding the balance between words and images from the websites. But bear in mind that although white space could make your website feel open and users will feel comfortable when viewing your website, adding extra space could replace the valuable information on your website or confuse your users of what you are trying to express with complicated and messy images and text.
Simple And Clear Website Navigation
When designing your websites, navigation is considered as one the most important to determine your performance as it could guide the users which places to visit. A good web design can also be determined by their navigation performance. Example like, utilizing sub menu bar, button styles, clear button for user to click back to homepage, etc.
Consumers that land on your page should be able to get to any page not more than 3 seconds. When designing your navigation, try to use words that your normal visitors would understand clearly so that they will find what they want to find with no effort.
Optimize Website Loading Speed
It is frustrating to keep waiting for a page to load website contents But here’s the problem, many website designers choose to ignore this fact and only focus on the website’s content and sales.
According to research, an extra 5 seconds of loading time will increase a website’s bounce rate by 20%. This means people tend to leave your website when they feel it consumes too much time. When they leave your website, there’s how the bounce rate was calculated. However, every problem comes with a solution. Start by compressing your images before uploading them to your website. Big image or animation file size will cause harm to your website loading speed.
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In modern times, the usage of websites from mobile users are increasing rapidly and according to research from top 10 websites in the world, approximately 31% of the traffic came from mobile devices.
From the statistics, we can conclude that it’s a must to have your website optimised for mobile users. Perhaps, it can be considered as a strategy or tactics to attract more users who are always with their mobile devices. In contrast, if you are still ignoring the fact that website traffic from mobile devices keeps increasing, you might lose a lot of website traffic who may become your potential customers.
Check if your website is mobile-friendly or not.
Social share buttons add benefit to the users by reminding them to share their opinion, encouraging people who might not have thought of it otherwise. The more links on social media, the more traffic to your website.
What is the purpose of producing quality content when there’s no one to view it? So, that’s why it is important to have a social media button on your website when designing your website layout. Imagine if your website currently has no intention of creating social share buttons. Then you could be missing out on a lot of traffic generated from people when comparing with your competitor!
Stand Out Colour
Last but not least, the colour used on the website could have a huge impact on your overall website’s design score. Web design trends change all the time. That’s why it is important to keep track of the latest design trends and colours that could possibly meet customer’s demand.
When designing your website, colour and design could determine how long will the users stay put and read your content. So, feel free to play around with the colours as long as the colours used to make sense together. I believe no one would like to see the white glaring background behind a bright blue font which makes it very difficult for users to read.