WhatsApp Business App vs WhatsApp Business API

WhatsApp Business App vs WhatsApp Business API
	WhatsApp Business App	WhatsApp Business API
Designed for	Small business	Medium to large business
Unlimited users	❌	⭕
Registration	Download app and register	Request API access to start setup
Business Profile	Optional	Mandatory
Automation features	Welcome and away messages	Can create advanced chatbots

What’s the difference between WhatsApp Business and WhatsApp Business API?

The WhatsApp Business app is a stand-alone smartphone app designed for small companies with minimal consumer inquiries. The WhatsApp Business API is designed for large companies with support teams and a significant number of customer communications.

WhatsApp Business 

WhatsApp Company is a free software for Android and iPhone that is designed specifically for small business owners. It was established in order to fill a need in the market. Businesses were utilizing WhatsApp to interact with their consumers, but the service lacked the necessary capabilities. The WhatsApp Company app helped them address these difficulties by allowing them to establish comprehensive business profiles, display working hours, present their product catalog, connect back to their website, and even set up automated welcome and away messages.

WhatsApp Business API 

The WhatsApp Business API was designed with medium to big organizations in mind, and it may be accessible by contacting WhatsApp or joining up with an API provider. WhatsApp created the API after realizing that organizations with larger staff couldn’t use the Business app because of the two-session limit. The WhatsApp Business API enables developers to create solutions that eliminate these restrictions and add new capabilities to WhatsApp’s functionality. The API is very adaptable, and the functionality are only limited by the tools that companies integrate or build.

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