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by : Priscilla Ng Digital Marketing, Website Design

What Is SEO Content? A Comprehensive Guide to Creating Better SEO Content

Being the top web design company Malaysia, we at Operion know what goes into creating meaningful SEO content. Our web design services Malaysia also include content creation, and we use a simple yet effective process to craft a masterpiece for our clients. If you are also interested in knowing about it, then make sure to keep reading till the end.

To make things simpler, we will divide this phrase into two words ‘SEO’ and ‘content.’ Now SEO (search engine optimization) refers to the optimization of a website so it can have better rankings in the search engine results.

As for the content, it is the representation of information in the form of text, audio, video, and images, etc. (more on this later)

So if we combine both of these things together, then SEO content is the creation and representation of information with the goal of attracting traffic from the search engine by getting that content better ranking.

Different SEO Content Types:

  • Product page: These are created with the ultimate goal of presenting the information about a product or service in a way that gets it more sales.
  • Blog post: These are the general pieces of information in conversational tone through which you can build the authority of your website and also educate your readers/clients about various topics in your industry. What you are reading right now is also a classic example of a blog.
  • Articles: Have you seen the type of content that is presented on news websites like CNN or BBC? This format of news or magazine type content comes under articles.
  • List Articles: Have you ever read the type of content with topics like “top 10 mobile phones in 2020″ or “10 reasons why you need a new house”, these are the list articles. Here, you will notice a list of different reasons or suggestions instead of a regular article format with different sub-headings and paragraphs.
  • Videos: The content you consume in the form of videos like on YouTube is called the video content. This is generally easier to rank because of less competition as more businesses and individuals go for text form of content.
  • Infographics: If you go to websites like Statista, you will see that the content here is mostly based on charts and graphs, this is called infographic content, which just means that information present in the form of graphics. Graphics like very long photos containing a list of pieces of information or summary a whole article also come under infographics.
  • Miscellaneous: There are many other less popular types of content like slideshows, glossaries, and directories, but the ones mentioned above are most commonly used for SEO content.
5 Must-Have Elements for a Successful Ecommerce Website

Tips for Crafting Effective SEO Content:

Since blog content is the most popular type of SEO content with over 600 million blogs on the internet (source), we will focus on strategies for creating an SEO blog post:

Goals with the Content:

The first step to crafting the masterpiece content for your website is to decide its purpose. Ask yourself questions like:

  • Do I want to drive sales with this content?
  • Do I want to educate people through this content?
  • Do I want to refer products through this content and earn via affiliate marketing?

Once you know what your content will be about, then you can move onto the next step.

SEO Keyword research:

Once your goal is finalized, you will have to research the phrases searched by people related to what your needs are. Now let’s say that you have a website that offers plumbing services. And the goal of your content is to educate people about the benefits of professional plumbing services.

So now, you will search for keywords that resonate with the niche you are working in and the nature of your content. For this, you can use various tools like Google AdWords, Ahrefs, and SemRush, etc. For instance, you put in ‘plumbing benefits’ in the keyword research tool, and you get a list of keywords like: 

  • Why get plumbing service
  • DIY plumbing

Now here, only relevant keyword to your topic is ‘why get plumbing service’ because the other keyword is searched by people who want to do plumbing on their own. Since you are educating people about professional plumbing service, you will go with the first keyword.

How to Perform Your Website’s Audit For Better SEO?

Decide Audience Type:

Now you need to see which kind of audience will you be targeting? Since you are a plumbing business, you won’t target women or kids.

Your main audience will be men as they usually handle the house maintenance tasks. So the tone and content format should be relatable to men of ages between 30 and 60.

Content Calendar Creation:

If you have several blogs to write and you want to streamline things, then we suggest that you create a content calendar in excel or Google Calendar with the topics, their outlines, and keywords.

This will help you have a clear idea of which topic to write for, when to write for and when to publish it.

Craft a Masterpiece:

Now you have everything you need, and you just need to write the content. Since you cannot know everything about a particular topic, so it is best if you get help from Google and find out everything about it.

Make notes of things you will discuss in the content and start writing while also embedding your SEO keywords in that content to let Google know which keywords/search phrases to index you for.

Just make sure to provide as much value to your readers as you can, Google now gives importance to valuable content more than anything.

Over to You:

Our SEO services in Malaysia include content creation, which is why we know how SEO content is created from scratch. To be honest, creating content is not hard if you know what you are doing. And with the tips, we have provided above, crafting masterpiece SEO content will be a breeze.

If you need any kind of help regarding content creation or if you want to know about our web design or ecommerce website package Malaysia then feel free to send us a message.

by : Priscilla Ng Digital Marketing

SEO Malaysia – Rank Your Business on First Page of Google

Do you want your business website to climb the rankings in Google’s search results? Maybe you are searching for someone to guide you about SEO? Well, then your search ends here because we have compiled this detailed guide just to help you comprehend what SEO is and how it can help your Malaysian business. So with that said, let’s get started:

What is SEO, and why Your Malaysian Business Needs it?

SEO is the short form of Search Engine Optimization, which is a digital marketing strategy for ranking a website in the top of Google’s search results and receive free, organic traffic from it. There are various tactics that are used in SEO, and we will discuss the most important ones in the next section of this guide.

SEO is among the most important online marketing strategies, and almost all online businesses ranging from budding startups to Fortune 500 companies leverage SEO to skyrocket their sales. Contrast to most online marketing tactics, SEO delivers better, long term results without needing a massive budget which goes into PPC (Pay per click) ads. In fact, 70% of marketers recognize SEO as more effective compared to PPC. (Source)

Once your business website is ranked on the first page of the search results for most frequently searched keywords/phrases by your target audience, it starts to receive traffic that is ready to convert. This means you will not just see an increase in traffic but also sales and, ultimately, revenue.

SEO Strategy for Ranking on the First Page of Google:

There are many tactics that are used by SEO experts to increase the rank of a website, and being a top web design company Malaysia, we know all of them.

But to keep things simple, we will discuss the most important ones. We have divided these strategies into two main parts; on-page SEO (done on your website) and off-page SEO (done outside of your website).

On-page Search Engine Optimization Strategies:

  • Responsive Website Creation: Since we also offer web design services Malaysia, we know how important this part is in the SEO of your website. You can call it the foundation of your SEO. If your website offers excellent user-experience and user-interface, then people will spend more time on it, which will let Google know that people like your site. This also contributes to your SEO ranking.
  • Mobile-Friendly Design: According to Statista; 52% of global online traffic comes from mobile. You can now imagine how important it is for your website to have a design that is smooth and functional on mobile devices as well. We at Operion, especially keep this in mind when providing web design services Malaysia.
  • Proper Content and Image Optimization: Another important factor that is often ignored by many businesses. If your content is not properly optimized with a catchy title, correct H1, H2, H3 tags, and correct keyword placement without spamming, then Google won’t find it much interesting, let alone the readers. Plus, the images need to be compressed to smaller sizes for fast loading and should also have proper titles and tags so Google can recognize them.
  • Site Speed and Security: According to Unbounce; 70% of customers agree that site speed influences their purchasing decision. So if your website is not optimized for speed, you will be leaving a big chunk of sales on the table. Plus, Google prefers websites that load fast. As for security, your website needs to have a secure hosting and SSL certificate so your customers can put their trust in you.
  • Set up Sitemap: The sitemap is like an index of your website where all of its pages will be arranged so that the bots/crawlers that Google sends to put a website in its database can easily go through them.  Again, a very important factor for on-page SEO because the faster these bots crawl through your website, the sooner it will get indexed in Google.
Comparison Between Malaysia Payment Gateways

Off-Page Search Engine Optimization Strategies:

  • Engage in Guest Posting: The most important part of your whole off-page SEO is getting backlinks from other credible and established websites. This way, Google will see you as a credible website too, and will boost your ranking. You can post blogs on different websites in your industry and ask them to link back to your website.
  • Leverage Google My Business: If you search for a service in your area on Google, you will notice a section at the right side of the page with the name, address, website link, contact number, and reviews of a business. This is the ‘Google My Business’ listing. You need to set it up so that people within your vicinity searching for the services you offer can see your business. Around 56% of people visit a website having GMB listing (source), which shows how beneficial it is for getting free traffic and boosting your SEO.
  • Set Up Google Webmaster: Your SEO efforts only work when your website pages are indexed. So for that, you need to set up your Google Webmaster account. Website owners don’t even realize that some of their pages are not indexed, and some even have broken links. You can know these things with webmasters and fix them so that your website doesn’t get penalized by Google and lose SEO rankings.

Over to You:

Whether you are getting our expert SEO package Malaysia or web design service, we always develop a website that is SEO-friendly because we know how important SEO is for every business. If you want to get an edge over the competition and boost your sales, SEO is a must for you.

by : Priscilla Ng Digital Marketing, Internet of Things, Website Design

17 Tools That Will Help Your Online Business Improve

Besides offering the best eCommerce website package Malaysia, we also help online businesses think creatively and save as much of their resources as we can in initial stages. This is because our web design company Malaysia works with startups and online stores that need the best tools to perform their day-to-day operations without getting a dent in their budget. So if you are one of those new businesses, here are 17 free tools to have when starting out:

17 Helpful Tools For New Online Businesses:

  1. Wix Website Builder: If you need something clean, highly functional, and attractive, you can hire a web design company in Malaysia. However, if you like to try things on your own and get a beautiful website for free with limited features, then try out the Wix website builder.
  2. VPN by CyberGhost: You can leverage the virtual private network by CyberGhost to hide your online activity from hackers and safeguard your website’s privacy.
  3. Avast Protection: You can use Avast’s free version of endpoint protection that will further secure your online businesses from malware and viruses.
  4. Wrike Project Management: Do you have a team to collaborate with? Why not use the free version of Wrike to work with up to 5 people, assign and manage tasks, monitor their activities, and share files with ease.
  5. Join.Me for Video Calls: No business can grow effectively if the people behind it cannot effectively communicate. As someone once said; communication is the lifeblood of an organization. So, by using the free version of Join.me, you can talk to up to 10 people at once.
  6. Zoho Recruit: If you have a small business, you can use Zoho’s free applicant tracking feature, which will allow you (recruiter) to work on up to five job openings. You can publish, edit, and track jobs until you have the right candidate.
  7. Deputy’s Human Resource Management: Once you recruit the right person for the job, you will have to track her/his progress, and for that, you can use the human resource management tool by Deputy. Though it is not free, it only costs $1/month for each employee, which is nothing compared to the value you get.
  8. Wave Accounting: Every business needs to have a robust accounting system in place to track expenses and measure ROI. With the help of a free version of Wave, you can get features like accounting and reports, invoice creation, and receipt scanning directly in your system.
  9. Equity Net: Your website is set up, now you need investors to back your idea, right? Well, with the help of EquiNet, you can plan, analyze, and show your business plan to investors and raise money with the help of this crowdfunding platform.
  10. Social Listening with HootSuite: Want to effectively run your social media profile, interact with people, and see what they are saying? Well, why not use the free version of Hootsuite? You can schedule your posts and engage with your followers for free.
  11. Email Marketing with Autobot: Having a robust email marketing system in place helps with increasing your followers, getting more visitors to your store, and ultimately bringing more sales. You can use the free version of Autobot to have an SMS marketing system and email marketing system. Though you can send limited messages in the free version, it will still give you a good idea of their service.
  12. Data Visualization: You can leverage the data visualization tool by Tableau Public to get responsive visuals of your data in the form of charts and graphs on a single dashboard.
  13. Power BI: Want to make more effective decisions? You can use Power BI to get insights into your marketing, sales, and consumer data, etc. Up to 1GB of data can be scanned with a free version, which should be enough to get started.
  14. Document Management: There will be several documents that you will be handing out to your team with their tasks or other information; all of this can be done with the free version of Zoho Docs. Their free plan allows you to share unlimited files/folders, use various editing tools, manage users, and sync with the desktop.
  15. Helpdesk Software: You can use the free version of the helpdesk by Zoho Desk and create forums and knowledge base to cater to your customers’ needs and provide excellent support to them. Though you can customize the software as per your branding, for more complex customization and features, you can get a $12/user plan for a month.
  16. Document scanning: Want your team to have a soft version of your business cards, brochures, and leaflets to send to your customers via email? You can use Evernote Scannable to have your documents scanned into high-quality images.
  17. Free Online Surveys: The last part of every business’s launching and marketing cycle is feedback from customers. Their views about you help you get better. You can create interactive and visually appealing surveys via SurveyGizmo and send them to your customers.

Over to You:

By offering web design services Malaysia for several years, we at Operion have learned that a business needs tons of tools to operate to its maximum potential. If you have a limited budget, the above mentioned free online applications should help you get a good head start.

by : Priscilla Ng Ecommerce Tips, Website Design

15 Marketing Secrets That Can Boost Your Organic Reach on Facebook

Being the finest web design company Malaysia, we have worked with several brands that have massive audiences on Facebook, and they mainly focus on increasing the reach organically. There are some things that these big brands do to skyrocket their organic reach on Facebook. We are going to share the most important ones with you in this guide, so let’s start:

15 Practical Tips for Boosting Organic Reach on Facebook:

  1. Become Verified: When people see a blue tick beside the name of a page, it instills confidence in them. You can ask for Facebook verification and provide relevant documents to get that blue tick. It also brings you in front of your audience more than non-verified pages.
  2. Publish Timeless Content: At Operion, we believe that content plays a key role in generating leads. When we publish helpful, insightful, and evergreen content on our site, people find it extremely valuable, which compels them to get our web design services Malaysia. You can replicate the same in your Facebook marketing strategy. Besides producing helpful content in text form, we suggest that you leverage video content as well because over 500 million people watch them on Facebook every day. (WordStream).
  3. Create Private Groups: Yes, privacy brings out curiosity! This makes more people join the group to see what valuable content is being shared. Invite your highly engaging audience to join the group and start conversations on various topics related to your industry. Encourage the members to invite their friends to your group, and your community will start growing.
  4. Leverage Post Targeting: You can target people from your page audience in organic posts as well. Turn on this feature by going to the General Settings of your page, and you will see a targeting button in the window where you write the post. Use it to target people based on age, location, interests, and other factors. The more relevant people see it, the more engagement and shares it will get.
  5. Time Your Posts: If you have been posting for a while now, you will be able to see data on the time when your posts receive the most engagement. You can view the data on Facebook Insights, go there, note the timing, and start posting on those times to get more reach.
  6. Leverage Hashtags: Your hashtags can be related to your industry or the content you are posting. For instance, our hashtags are usually like ‘web design company Malaysia’ with ‘#’ attached to the phrase. These tags make your posts stand out and help your potential clients discover you easily. However, don’t use more than 2 hashtags.
  7. Run Contests: People love to participate in things, whether on the internet or in real life. You can run contests involving giveaway of your product/service and ask people to like, comment, and share as much as they can. Also, ask them to invite their Facebook friends to like your page. The one who brings most people to your page will win. These posts can have a massive impact if done right.
  8. Republish Old Content: If you are running out of ideas for valuable posts, you can always update the old content with the latest news and infographics and republish it. More valuable posts mean more engagement.
  9. Work with Influencers: You don’t have to pay someone to promote your business. Strike a deal with them like you will promote their business if they do it for you. Both of you can also collaborate and make videos that you can publish on both pages. Both of your audiences will check out your posts.
  10. Leverage Stories: Just like Snapchat and Instagram, you can post fun stories on your Facebook page, which will instantly appear at the top of your audience’s Facebook app. You can ask some interesting questions which will entice people to check out and answer.
  11. Live Streaming: According to an estimate, live stream videos get an average of 64 billion views/day. You can also start a series of daily live streams where you interact with your audience, answer their questions, or educate them about your industry.
  12. Leverage Email Marketing System: You can also send out emails to people in your email lists whenever you post something new and interesting on Facebook and get engagement from them.
  13. Ask to Turn On Notifications: There is a ‘Notification’ column when someone clicks on the ‘Liked’ button on your page. Ask people to go there and turn on the notifications. Do this in most of your posts. The more people turn it on, the more they will get notifications of your new posts, so the more engagement and reach you will get.
  14. Cross-Platform Promotion: If you have an audience on other social media platforms, ask them to check out your Facebook page or add links to your most interesting Facebook posts and ask people to comment there. Getting one platform’s audience on another platform helps a lot.
  15. Engage With Audience: Lastly, remember that engagement sparks engagement, which is why when you see your posts start getting traction, you need to engage in conversation with the people commenting on your posts. This will lead to more people commenting and liking the posts.

Over to You:

We have provided our top eCommerce website package Malaysia to several brands that brought sales via Facebook organic posts. Using these techniques, you can do that too. Just research more about these tricks, leverage them properly, measure results, and follow the strategy which works the best.

by : Priscilla Ng Ecommerce Tips, Software Customization, Website Design

5 Must-Have Elements for a Successful Ecommerce Website

Every online business wants to eat from the big pie consisting of online buyers. However, only a few of them properly fill their bellies, ever wonder why? Well, that’s because they make their website conversion-focused. And when it comes to making your online store fully optimized for conversions, there are five crucial elements you need to keep in mind. This guide will go in great detail to talk about them, so if you want to make your website a goldmine too, keep reading until the end:

1. User-Friendliness:

According to studies, 76% of buyers say that a website’s most important characteristic is ease-of-use. Therefore to have a super successful eCommerce store, you need to make it simple, easy-to-navigate, and fast. Your main objective is to provide your visitors with a smooth flow leading them to wherever they want to go instead of making it difficult to find things in your store.

Therefore, you should hire a professional website and software company in Malaysia. Companies like Maple Creation can design a website’s UI (user interface) and UX (user-experience) from scratch with well-defined category and product pages as well as well-optimized visuals for easy navigation and fast loading speed.

2. A Search Bar

This might feel like an obvious thing, but it’s not to be taken lightly because 72% of the websites fail visitor’s search box expectations (BigCommerce). Most of the people landing on your website will search for some other products as well, which is good for you because your sales will increase. However, if there is no reliable search engine software backing it, the results won’t be very accurate.

Professional website and software development Malaysia companies can provide you with the most authentic and cutting-edge search function. They can enrich it with features like advanced filters and related suggestions so your users can easily find what they need.

3. Mobile and SEO Optimization:

Do you know that mobile devices account for 65% of all eCommerce traffic? (TheDrum). So it is only logical for your website to be optimized for mobile devices. There is a difference in how sites appear on big screens of PC and the small mobile screens, and if they are not properly adjusted for the smaller screens, the site will either appear cropped from the sides, or it might lag A LOT!

Both of these things will discourage your customers, and you can potentially lose a big chunk of sales. Plus, 93% of the web traffic is originated from search engines (SearchEnginePeople), which means your website needs to be SEO friendly as well. Things like fast loading speed to proper sitemap structure, you need to get everything correct for search engines to like your store.

A professional company offering web system development in Malaysia can help you have a robust online platform that will be optimized for both mobile devices and search engines.

4. Product Images and Copies:

When it comes to purchasing something, 75% of customers rely on photos to make a purchase decision. This means if your product page has cropped, blurry or pixelated photos, people will not find it very appealing and professional, which will be a major turn-off for them. Also, the product page should have a compelling copy providing its overview and clearly outlining its features in bullets to persuade people to hit that add-to-cart button.

Both of these factors can either make or break the deal, so you need to make sure your product page is rich in professionally captured and 3d rendered images along with an informative copy in a conversational tone.

5. Testimonials from Users:

This is the most overlooked part, and many online stores don’t even care about it. However, user-generated reviews play a crucial role in convincing your potential buyers to make a purchase. As stated by G2; 95% of customers read online reviews before making a purchase. So now you see how much money you will be leaving on the table if there are no real, user-generated reviews on your site.

So embed a review section on every product page and send follow up emails to your buyers asking them to leave a review. This will help you have more authority and credibility in the eyes of your potential customers, which can lead to higher sales.

Parting Words:

There are many factors that you need to consider adding in your online store to make it a conversion-focused money-making machine, and your web and software company in Malaysia can help you with that. However, the ones we mentioned above are the most important elements that you simply cannot ignore.

This is because your website needs to meet certain standards to appear professional and credible. So if you don’t take care of these factors, you might be leaving a lot of potential sales on the table.

by : Priscilla Ng Digital Marketing, Ecommerce Tips, Website Design

5 Steps To Promote Your Ecommerce Business in social media

Every business, whether online or offline, is leveraging social media to boost its revenue and position itself in the minds of its potential customers. So if you have an online store built by a solid web design company in Malaysia and you now want it to become a sales-machine, you need to work on your social media marketing game. In this comprehensive guide, we will tell you everything you need to do just that, so let’s start:

1. Building Store and Finding Platform:

Before diving into the social media promotion part, it is imperative that you have your online store built in a user-friendly and conversion-focused way. Plus, 40% of customers abandon a website that loads in more than 2 seconds (Kissmertics). So it should also be both speed and mobile-optimized for a greater browsing experience that ultimately leads to more sales. Find a company offering an eCommerce website package in Malaysia for this.

Once it’s done, you need to move towards social media. However, you need to be careful in selecting your platform. Your type of audience should resonate with the platform you are going for. If you are targeting youth, start from Instagram and Snapchat. If professionals, then go for LinkedIn and Twitter and if a mix of age groups and occupations, then Facebook.

2. Come in Front of People:

After having your eCommerce store developed by a professional web design company in Malaysia and creating a profile on a relevant social media platform, you need to come in front of people. For this, come up with some sort of discounts or customer enticing offers for your products. Don’t take discounting lightly; 95 % of the shoppers can shop from a new retailer if given a discount. (DigitalCommerce)

So create beautiful pictures or videos announcing your discounted offers and post them on your social media profile. Once done, you need to get those posts in front of people, and for that, run ads. Either hire a social media marketing agency or do it yourself, but get in front of people. Not only will it increase your sales, but your profile will start to build an audience.

3. Use Influencer Marketing:

According to a report provided by Influencer Marketing Hub, 92% of marketers believe that influencer marketing is an effective form of marketing. Remember, it is extremely important that you promote your product(s) through the influencers that are related to your niche; for instance, someone selling kitchen products needs to hire chefs or food influencers.

This way, not only you see an increase in your sales, your audience will start to grow even further, and you will start to position your brand in people’s minds.

4. Run Contests:

Once you have a sufficient number of people interacting on your posts, you can move towards contests to further increase your audience as well as your sales. The first step to running contests is to build some excitement among your followers. Roll out posts hinting the competition and the expected prizes. Then once you see people have started engaging with the posts, that’s the time for the proper announcement so that most of your followers already know about it and are ready to partake.

Make the rules simple, ask people to invite their friends or share your page, take a screenshot of that shared post, and upload it in the comment section. Then you can hold a lucky draw for the names of people who participated and have 2-3 winners. This way, hundreds of people will be sharing your page, and you can expect hundreds of more followers in a few days.

5. Promote User-Generated Content:

You should have over a thousand(s) of active followers by now. This is the most interesting part because now you can indirectly ask your followers to be your marketers. You will ask your followers to share their pictures and videos while using your product and get a chance to be shared on your profile. You can also offer some incentives at the start to encourage people to share their own content with your product(s).

According to Crowdriff; 84 percent of millennials are influenced by user-generated content, which shows how powerful it is. You can run ads of these posts as well and push your followers and, of course, revenue.

Parting words:

Social media has a lot of potential if you utilize it the right way. Once your profile starts to take off, you can expect a good chunk of traffic coming in on your store just through social media. However, it is crucial that you get professional web design services in Malaysia to provide your visitors with excellent user experience.

That’s because even if you send people from social media or search engines, a website without a smooth interface will result in abandonments.