Many business today wish to have good marketing tools to grow their business, notably in terms of maintaining their customers flow and loyalty. In order to achieve such success in customer retention over the long run, some small businesses tend to join other membership systems, which is predominantly representative by membership loyalty apps. If you do not know what they are, these are apps that claimed to be helpful in connecting customers to established and small businesses abroad. On the surface, these apps may sound promising to every business, especially to those who might find advertising difficult. However, those systems have some indirect flaws that create a lot of problems.
Issue 1: Brand for others; Database for others
One controversial issue when you decide to attach your business to a third-party membership loyalty app that we are well-aware of, is that your brand and database are made available for the host. Despite having your customers to revisit and repeat their purchases, do remember that their revisits are indirectly through the app. In return, your customers could have formed a false impression that it is actually the membership loyalty host playing their part to help retain your customers by your side, not your business efforts.
Also bear in mind that you are joining for a free loyalty boosting service and are receiving tons of promising benefits in customers networking and lead exchange, but eventually, though it might last for six months or a year, or even longer timeframe of two years, sooner after it will get replaced. Membership loyalty apps are indeed not a guaranteed path to increase your revenues.
Issue 2: Merging every industry altogether
Another major drawback that is seen is that the app is massively loaded with many many industries, making the overall user experience messy and very confusing. Many smartphone users won’t stay any longer after being under-impressed and frustrated by the underachieved user interface.
With that being said,
what are the CONS when you chose to build your own app?
Issue 1: High R&D costs
However, we are well-aware that its research and development will take a lengthy time, and its costs, for sure, is skyrocketing. According to a recent survey data, in order for a professional firm to acquire their own quality app, the costs usually started off with $25,000 US Dollars (equivalent to RM100,000), and could possibly go up high, depending on how large your company size is.
Issue 2: Oversized app
Nevertheless, quality is still something immeasurable through its costs. Certain apps when made, be it intentional or unintentional, the download size appears to be big. It would possibly eat up the users’ phone storage, hence affect their smartphone usage in terms of other functions. Most of the people won’t be willing to give up their smartphone storage for an app, even if the rewards are stunningly incentive.
Issue 3: A sole purpose
Plus, most apps were downloaded only when customers intend to achieve one sole purpose that benefits them. Take a “ONE TIME LIMITED ONLY!!!” deal for instance, would your customers bother keeping the app for any longer once they get what they desired? We believe you would take the same stance with us. It is clear that the concept of loyalty has been deemed on the notion of transactional relationship based on pure rewards. Before you walk away, let’s take a moment to reflect and ask ourselves: what is the purpose of all the above? As an established business, not only that we want to retain our customers flowing back in, we also want to keep simplicity at its best. We, Autobot, strive to help our clients to transform their business to another higher level through the ‘appless, cardless, membership system’. Just imagine, if you could be able to boost your business growth from the initial 10% to a much significant figure of at least 40% upped…… That, would be awesome!
From the first day we started to sell the product to the market on 10, December 2017. We have been getting a lot of feedback and customers requirement for the improvement. Of course, we are putting our effort very seriously to do all the improvements to meet our customers’ expectation. The luck is always there, we have attracted 40 customers in Jan 2018.
Proudly to say that we have successfully created a mutual business partner with one of the top 3 magazine advertising in Northern Malaysia ~ BizMag, formerly managed by Calvin. This partnership created a win-win situation to bring mutual benefits to both companies. In April, we have established our sales team by recruiting our first batch sales lead to exercise the market.
A standard website enquiry form act as a paper that allow your customer to write in the enquiry to you. You will then handle the enquiry manually through the email. Out of 100 enquires that you receive, maybe less than 20% of the enquiry will give you a business. Many businesses are trying hard to manage the other 80% of the enquiry (as known as “prospect”) and hope to receive their order in one day.
Unfortunately, when the business expand too fast, or we have too many customers to handle everyday, we might not have enough time to keep the relationship with all our customers and prospects.
Today, an automated CRM system ~ AUTOBOT was here to provide the “Contact Form 2.0”. It is a solution to your business. Autobot’s Contact Form 2.0 will do more than a normal enquiry form do. It can automatically keep in touch with your customer for years. You do your business as usual, Autobot will help you to take care your customer automatically.
A property management system (PMS) is a software application for the property agency to manage their property listing and owner’s information.
The Solution with Property Management System
Property management systems (PMS), also known as property listing system or property agency system are becoming increasingly popular, and agency should consider many useful features of PMS while managing their listing.There are a number of different benefits to using appropriate property management system solutions that you can relate to. A well-designed and tailored software solution can help solve them and make your business more prosperous.
Below is a list of 5 examples of problems that property management system could solve.
Managing Listing in Excel is Time Consuming
Property listing management in excel spreadsheet is a difficult process that consumes a lot of time and other resources in data key in and data updating. Managing the listing in spreadsheet / excel also increases the overhead.
Access and Control of Data
When situations are urgent, time is of the essence. Don’t waste money or hunt for documents and copy data when you need it most. Data is more transparent and stored in a place where it can be found and used much more efficiently over time, and you can keep track of the flow of investments. With integrated administration and accounting systems, you can store all your data in one place and have full control over it and your agent just need to login to the system online to retrieve all the information.
Missing Key Dates
It’s not easy to manage a calendar manually and stick to past dates when there are many properties to maintain. When is the expiration date of the lease, when do tenants pay rent and what are the dates for necessary maintenance work? When sellers miss a date, many different problems can arise. Automated daily reminders are useful as, for example, missing out on the opportunity to fix problems before they become emergencies if you skip servicing a property. Some software solutions offer you a communication platform for tenants and landlords. Connecting external service providers to this system helps you manage maintenance and repairs without wasting time.
The most common cause of frustration among tenants and sellers is lack of up-to-date contact with a property manager. Missed calls and unanswered emails can annoy anyone. As a property manager, you need to be available at all times to provide answers and make the necessary decisions. However, this is not easy with your tenants. For example, if they need to talk to you about a serious maintenance problem, they can always do so. Due to this you can provide best service to tenants. With the property management system, your communication can be smooth and seamless.
Your software solution should have a landlord and tenant portal to record repair or maintenance needs or other requirements. You can also add a call center option to schedule calls with external tenants or companies and to simplify all communication processes. There are many problems. By adopting a property management system, your business can gain more market share, save time and money, and improve overall performance. You can get something even more important – happy, loyal customers who can be sure that all problems will be resolved honestly and quickly.
Benefits Of PMS Compared To Excel
In the case of Excel, changing the monthly rent of a unit can cause you to edit several files and sheets, but using property management system, any change you make is applied across the whole platform, so you can quickly move to the next task.
In the case of Excel, for making a payment, you have to go to the bank for payment every month that causes problems for you. By property management system, you can easily make online payments in no time.
Keeping data safe, working with a team, managing properties on the go and communications are too hard in excel. But property management system makes your data secure, helps you in working with a team, finding information, creating a unit list, and many other features. It ables to set-up different roles while working in a team as admin panel, agent panel and clerk panel, etc.
We concluded that property management system (PMS) helps you manage your project effectively and enable you to solve problems more quickly. PMS reduces the risks of project failure and increases customer satisfaction over the project. To conclude, property management system is must for any business manager who is looking for ways to make life easy.
Services need more leads so as to shut more sales and majority of marketers and business owners believes sending mass messages to Unidentified WhatsApp Number creates more leads like Email & SMS marketing and to some extent, it’s true that if we manage to succeed in the potential consumer through WhatsApp sales closure opportunities are quite above the other marketing channels but unfortunately, till now WhatsApp doesn’t have any official ad platform like Google or Facebook to proportion.Here we use WhatsApp blaster to realize more customers.
When you’re brooding about different marketing channels to speak and have interaction together with your ideal customers, what’s the primary thing that involves mind? Probably Facebook with its 2.167 billion active users. Maybe Instagram with its 800 million active users? So what is the worth of Twitter with its 330 million active users or LinkedIn that has 260 million active users. You’re probably on there too.
Who is using WhatsApp
Now we got that out of the way, let’s have a glance at who is using WhatsApp. WhatsApp is that the most popular chat app in many countries, including Brazil, Germany, Indonesia, Italy, the Netherlands, Indonesia, Saudi Arabia, Thailand, and Turkey, and particularly in Argentina, Hong Kong, India, Malaysia, Mexico, Singapore, South Africa, and Spain, where the penetration of users exceeds 50%.
The US is catching up, and while teens in Germany and therefore the UK are fans of WhatsApp, if you check out the US the bulk of users are adults within the age 25-44: Why use the WhatsApp for Business app rather than the traditional WhatsApp app If you’re still here, it means we a minimum of piqued your interest, and you would like to ascertain what WhatsApp can do for your business. The logical thing to try to now would be to download the WhatsApp from the AppStore or the Google Play Store. However, before doing that, let’s assist you found out your business on WhatsApp properly.
If you’re already using WhatsApp on your phone for private use, there’s not how to use a second account thereon same phone (and for scalability purposes you don’t want to strict it your business tied to your personal number).
How to reach your audience on WhatsApp
After you’ve found out your business account on WhatsApp, it’s time to start out brooding about ways to succeed in your audience. Supported the introduction we gave about the platform, you would possibly get a far better picture of how people are using the app. Mostly WhatsApp is getting used as a messaging platform for people, for families and friends to succeed in bent one another, to debate personal things, to undertake to speak that cute person into happening a second date with you. The primary thing you would like to start out thinking of is how you and your business can fit into these conversations.
Start growing an audience
Although you would possibly have a whole contact list already on the phone of individuals you’ve communicated within the past, you can’t push any messages to them if they don’t have your most recent business number stored in their phone. One of the ways to start out communicating together with your audience is by beginning to put a button on your website in order that they can quickly start a conversation with you.
Divide and conquer
Once the people start rolling in, and your contact list is expanding, it’s time to start out taking it to subsequent level. WA offers you a few of various ways to raise engage together with your audience and interesting you want to.
So how are you able to do this?
You can do that in two alternative ways, but before you begin with, either way, confirm to offer your contacts proper labels, by default WA already features a few different labels, but be happy to feature your own also.
The default labels include; • New customer • New order • Pending payment • Paid • Order completes.
After you labelled your contacts, it’s easier to seek out them back within the appliance, making it easier for you to seek out the proper person to continue the conversation.
What are you able to do with Whatsapp Business?
Providing customer support
When you’re a little business or startup, it are often challenging to supply a whole customer support desk for your customers. By using WA Business, even companies tight on cash can afford to answer questions their customers could be directed towards them quickly.
Getting feedback and doing marketing research
One of the good things about having a more intimate relationship together with your customers is that you simply can take the interaction and participation to subsequent level. By actively including your customers within the creation and build process of your product or service, you’ll strengthen that relationship very easily, while at an equivalent time learn tons of interesting information.
To get reviews and ratings
You can get your purchasers or customers to review your product or service. You have to give them options to reply to a survey.
To send reminders
Just like keeping your customers informed about their order status, you’ll also use it to send reminders.
Show off your creative process
Maybe it is often a video of you visiting your factory for a behind-the-scenes of your product, an early design sketch when creating the merchandise or the primary item rolling of the assembly.
Some great marketing examples
Before we’re getting to conclude this text we would like to offer you two great campaigns done on WhatsApp (next to the examples already giving within the article). The primary one is by British lingerie brand “Agent Provocateur.”
As a part of their 2016 Christmas campaign, they unrolled a “Ménage à Trois”, or a private shopping service on WhatsApp. To extend the extent of personalisation, the service asked a few to participate during a three-way conversation with an agent from provocateur. This agent would then offer lingerie suggestions supported personality and preferences.
A second great example comes from Hellman’s. Hellman’s Brazil used the insights that tons of individuals never know what to cook. They’ve got some ingredients reception, but now what? Once you’ve signed up for his or her “WhatsCook” campaign online, you were asked to require photos of the content of your fridge. Chefs at Hellman’s would then offer tips and advice on what you’ll make with the ingredients you had reception.
What is the best CRM software for startups or small businesses?
The best CRM software – Are you having some trouble keeping the record and tracking your customer details for building a longer relationship? Well, a customer relationship management (CRM) software is for you that you can bring in your use.
With customer relationship management (CRM) software, it becomes much easier for you to manage your customers, leads, and clients. However, it’s somewhat tricky for most startups and businesses to select the best and most compatible CRM software.
So if you’re facing the same issue, this comprehensive guide will make you learn about the best CRM software for small businesses and startups while making you select the best tool available in the market.
What is CRM for Small Business?
Customer relationship management or CRM software is a multipurpose tool that helps the business and startup owners manage the customer details, keep the records, send emails to do email marketing, make calls, create reports and add notes, etc. Furthermore, CRM enables you to handle these tasks without leaving the software at the instant.
It is undoubtedly possible in the early days of business and looks impressive to handle the customers, their details, and other data on spreadsheets, docs, and in different files. However, with time when your business grows, it becomes not only hectic but difficult and ineffective to manage everything manually. So if you are a new startup or small business owner, then it’s a good idea to start using CRM software.
CRM helps you to do marketing, generate leads and sales, and for the customer support team to collect the data for finding fantastic insights about the clients.
How to Select the Best CRM Software?
Selecting the best CRM software demands an eagle’s eye as you’ll have plenty of different CRM software available in the market. So you can keep these following things in your mind before picking any CRM software.
The best CRM software will help you track your exercises or activities and produce reports to show your information so that you can settle on informed decisions.
Ease in Usability
Since CRM software offers bunches of choices, it’s something that you can get lost. It’s critical to choose a device that is friendly to use for you and your group along these lines.
The best CRM software is the one that effectively coordinates with different devices and administrations, permitting you to robotize numerous processes.
When you’re picking a CRM, ensure it allows you to frequently alter work processes since each business is unique. Through customization, you can tailor the device as indicated by your necessities.
Top 5 CRM Systems for Small Business
HubSpot stays as the top pick of most startups and small business owners as it’s the best CRM because of its various features and benefits. With the help of this software, you can get your hands on it. Furthermore, one reason that makes it best-to-select for most startups is that it’s entirely 100% free.
With HubSpot, it becomes possible for you to manage and organize your clients, contacts, and customers. Furthermore, you can check which deals remained successful and lost; every detail is available for you. Also, it makes you connect your Gmail or Outlook accounts for tracking and capturing the emails.
As explained earlier, it’s completely free; however, if you want some advanced features, including phone calls, meetings, and email tracking notifications, then the advanced paid plans are also available for you, which is $50 per month. This software is very friendly and simple to use, which offers a transparent visual dashboard for reporting. Some of the top features that make HubSpot the top software as follows:
Store unlimited users (Up to 1 Million contacts)
Integrate 300+ apps including WordPress
Get mobile apps for Android and iPhone
Create custom filters to sort contacts
Schedule emails, tasks, create tickets
Use marketing tools
02. Constant Contact
Consistent Contact is generally known for its email marketing stage. However, you can utilize it as the best CRM software also. It’s superb for independent ventures as you can use it for email campaigns and oversee contacts.
The dashboard offered by Constant Contact is basic, clean, and simple to utilize. You can follow clients’ activities from your dashboard, show reports, send messages using its simplified device, and store contact subtleties effortlessly.
The costs of Constant Contact rely upon the size of your email list. They start from $20 every month for the typical arrangement and $45 every month for the design. You likewise get a 60-day free trial. To take advantage of Constant Contact, you should look at these highlights:
Create a sales funnel
Creating emails with drag & drop builder
Utilize 100+ email templates
Utilize marketing automation to nurture leads
Easy integration with eCommerce platforms
Run Facebook and Instagram advertisements to develop your email list
Freshsales is additionally a standout amongst other CRM software that is stacked with highlights. It’s planned in light of independent companies. Utilizing the dashboard, you can catch leads, oversee contacts, make a business channel, settle on telephone decisions, and send messages without leaving the CRM.
One of the champion highlights of Freshsales is its detailing capacities. You can make it easy to cut edge reports, show deals and income information with graphical outlines, and go through your dashboard to show six reports.
Another part of Freshsales that makes it incredible is the 360-degree client sees. Utilizing this, you can recognize client contact focuses, access their social profiles, and see their exercises from a solitary screen. Freshsales offers four diverse evaluating plans beginning from $12 per client every month (charged yearly). You can begin with their 21-day free preliminary and afterward select an arrangement.
Here are other stunning highlights of this best CRM for new companies:
A.I. fueled lead scoring organizes leads
Consequently, it refreshes contact profiles.
Make portions for various leads.
Timetable arrangements, take notes, oversee, and share records.
Get experiences about arrangements through the dashboard.
Complete deals pipe see
Track deals or sales with Android & iOS app
Settle on decisions and produce automatic call logs
Assigning local or toll-free numbers
GreenRope is an across-the-board CRM that enables you to generate leads, spread awareness, boost your campaigns, and convert them into sales. It’s profoundly easy to use and is outstanding amongst other CRMs for organizations.
Utilizing GreenRope, you can follow messages, sites, and more progressively. It encourages you to locate the most changing over pages, time on page, and all-out online visits in a spotless dashboard.
GreenRope is intended for any individual searching for a CRM that coordinates deals, promoting, and activities in a solitary stage. There are various bundles offered by GreenRope, and they start from $149 every month. You get 1,000 contacts and all the highlights.
Scarcely any highlights of GreenRope include:
Intuitive manufacturer to make stunning messages and points of arrival
Combination with famous applications like WordPress and Zapier
The versatile application, so you stay associated with the CRM
Shared admittance for expanded group coordinated effort
HTTPS and two-factor validation for security
PipeDrive is quite possibly the easiest to understand CRM software out there. It’s intended to be basic and make it quick for you to oversee and get to contacts.
Its pipeline management feature is fantastic and allows you to track and visualize your whole deal’s/sales process. Utilizing it, you can make a move, stay coordinated, and stay in charge of your business channel. You should sign in, enter contact details into the pipeline and begin offering products to your clients. Costs for PipeDrive start from $12.50 per client every month charged yearly, and it accompanies a 14-day free preliminary.
PipeDrive offers all the more energizing highlights that you would anticipate from a CRM like: