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Most telephone, Internet, and mobile device systems provide a text message service called SMS. It makes use of conventional communication protocols to allow mobile devices to send and receive short text messages. Text-to-voice conversions can be sent to landlines with the help of an intermediate service.

What Is the Difference Between WhatsApp Business and SMS?

WhatsApp and other messaging apps have quickly surpassed SMS in terms of cost, speed, and ability to communicate with people all over the world. While WhatsApp Business and SMS are similar in function, there are a few important distinctions.

SMS messages can only be sent and received between mobile phones. WhatsApp messages, on the other hand, may be accessed from any device with an internet connection, including desktops, laptops, tablets, and smartphones.

WhatsApp Business allows you to talk with anyone in the world for nearly no cost, whereas mobile carriers often charge monthly rates for texting, with additional charges for international messages. Because WhatsApp communications are sent as an OTT messaging platform, they avoid SMS roaming fees and changing carrier charges, making it suitable for businesses that connect with clients outside of their region.

SMS messages can be sent to any phone, independent of carrier, however WhatsApp messages are only available to those who have a WhatsApp account. Finally, sending WhatsApp messages is only beneficial if clients are already using the service or as a backup communications option (customers receive these messages if SMS is undelivered).

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1. WhatsApp has a global user base of 2 billion active users.

2. WhatsApp is the world’s third most popular social networking platform.

3. WhatsApp sends over 100 billion messages per day as of December 2020. Since 2018, the amount of WhatsApp messages transmitted has climbed by 53.84 percent.

4. In September 2021, WhatsApp Business was downloaded 18 million times on Google Play and App Store. Android users accounted for the great majority (16 million downloads). iOS users accounted for the remaining 2 million installs.

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Any business owner needs to be able to communicate effectively. Your ability to communicate effectively can mean the difference between closing a transaction and missing out on a lucrative opportunity. Within the company, communication is also crucial. Effective communication can aid in the development of a positive working connection between you and your employees, which can enhance morale and productivity.

Communication etiquette

Any conversation is more likely to be successful if both sides listen to and understand one other. In any business circumstance when you communicate with others, practice the following abilities.

Communication with words

When done correctly, verbal communication may bring significant advantages to your organization, but when done incorrectly, it can be dangerous to your business. The words you use are crucial, but the method you convey them is just as vital.

Posing inquiries

The more information you have about a person’s requirements, wants, interests, and situation, the more likely you are to reach a win-win solution. By asking the correct questions and paying attention to their responses, you may discover more about people. People also respond well when they believe another person is really interested in their opinion, especially in a professional setting where interactions might have significant ramifications for both sides.

Effective listening

It’s one thing to ask thoughtful questions; it’s quite another to truly consider the answers. Your own ideas, feelings, and opinions can easily distract you, causing you to hear what you want to hear or, more commonly, what you expect to hear. You’re constantly planning your next move or pondering what you should say next, or you’re attempting to deduce where the other party is heading you. To listen well, you must put your personal ideas aside and focus entirely on the speaker. Only then will you be able to fully comprehend what they’re saying.

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WhatsApp Business allows you to utilize WhatsApp as a customer service channel for your company. It allows customer support employees to collaborate more easily because it can be installed on different devices. And there’s more. We need to understand how buyers benefit from enterprises’ use of WhatsApp Business because consumer pleasure is the foundation of business success.

Familiar Territory

You (the company) run across them (the customers) in familiar territory. There is a demand for more text message communication with businesses. And with WhatsApp as the world’s most popular messaging program, there’s no better place to be. You’re meeting your clients in a region they’re familiar with by reaching out to them on WhatsApp, a platform they’re much more likely to be on than any other. This makes things easier for them because they won’t have to switch between numerous channels to communicate with your company.

Solve Problems Right Away

Three out of four customers believe that contacting a live customer support staff takes too long. WhatsApp is a useful tool. The benefits of WhatsApp Firm – or at least communicating with a business that uses it – for the customer are two-way and speedy communication, as well as quick responses. Customers gain with WhatsApp Business since their messages and issues are responded to quickly. Even if they have to wait a little longer, their ears will not be riveted to the phone, and they will be able to go about their business until the WhatsApp message notification sounds.

From beginning to end, you’ll have a great shopping experience

Customers can have a one-stop buying experience with WhatsApp. Customers can be directed through the various stages of the buying funnel, all the way to checkout, in a single app. One of the benefits of WhatsApp Business for clients is the in-app shopping experience, which is made possible by WhatsApp and the attractiveness of Facebook advertising that click to WhatsApp. To put it another way, everything from product browsing and FAQs to putting goods to basket and checking out can be done entirely within WhatsApp.

Keep them informed through multimedia and interactive customer service

One of the advantages of WhatsApp Business for clients is the app’s multimedia capabilities. Apart from text, WhatsApp can send pictures, videos, attachments in various formats (.pdf,.docx,.apk, etc.) and even location and contact sharing. This opens up a whole new universe of customer service possibilities because communication is no longer limited to text. The ability to send interactive messages using WhatsApp Business aids in keeping dialogue moving.

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WhatsApp Business is a free app for Android and iPhone that was designed specifically for small business owners. WhatsApp Business makes it simple to communicate with consumers by giving tools to automate, sort, and react to messages fast. It’s also supposed to have the same look and feel as WhatsApp Messenger. From texting to sharing photographs, you can use it to accomplish anything you’re used to.

Two-Way Communication 

WhatsApp Business allows businesses to participate in two-way messaging with consumers using an app that they are likely already using for regular chat discussions. Businesses may use the app to access a range of consumer messages and campaigns in a quick and easy method.

Provides Additional Security

End-to-end encryption and two-factor authentication are built into WhatsApp to keep both users and companies safe. WhatsApp Company also validates your business account upon registration, guaranteeing that consumers who opt-in to receive your texts and communications are receiving them from you.

Messages and profile are branded

Every firm should develop a WhatsApp “Business Profile,” a distinct business identity that incorporates branding components into your WhatsApp discussions. You can include phone numbers, online addresses, retail locations, promotional information, and more. WhatsApp Business also allows you to include photos, videos, and documents in your chats.

More Conversations Will Begin Automatically.

You may build templated messages that remind consumers to take the next step and start a discussion once they’ve opted in to receive WhatsApp messages from your company. WhatsApp guarantees that users do not receive spam or irrelevant conversations by enforcing stringent rules for content quality and response times. WhatsApp also requires business users to react to incoming customer messages using a non-template message within 24 hours.

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WhatsApp Business App vs WhatsApp Business API
	WhatsApp Business App	WhatsApp Business API
Designed for	Small business	Medium to large business
Unlimited users	❌	⭕
Registration	Download app and register	Request API access to start setup
Business Profile	Optional	Mandatory
Automation features	Welcome and away messages	Can create advanced chatbots

What’s the difference between WhatsApp Business and WhatsApp Business API?

The WhatsApp Business app is a stand-alone smartphone app designed for small companies with minimal consumer inquiries. The WhatsApp Business API is designed for large companies with support teams and a significant number of customer communications.

WhatsApp Business 

WhatsApp Company is a free software for Android and iPhone that is designed specifically for small business owners. It was established in order to fill a need in the market. Businesses were utilizing WhatsApp to interact with their consumers, but the service lacked the necessary capabilities. The WhatsApp Company app helped them address these difficulties by allowing them to establish comprehensive business profiles, display working hours, present their product catalog, connect back to their website, and even set up automated welcome and away messages.

WhatsApp Business API 

The WhatsApp Business API was designed with medium to big organizations in mind, and it may be accessible by contacting WhatsApp or joining up with an API provider. WhatsApp created the API after realizing that organizations with larger staff couldn’t use the Business app because of the two-session limit. The WhatsApp Business API enables developers to create solutions that eliminate these restrictions and add new capabilities to WhatsApp’s functionality. The API is very adaptable, and the functionality are only limited by the tools that companies integrate or build.

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