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by : admin Digital Marketing, Internet of Things, Website Design

5 best practices to market web design services [2020]

What is web designing and development? 

Almost every tech-savvy person is familiar with the term- ‘web designing,’ but a few possess detailed web designing knowledge. As the name suggests, web design indicates the visual appearance of websites. In simple words, you can say that the website’s web design means the design of the interface of the site. The web design includes the features, appearance, graphics, visual effects, and layout of the site. Now, let’s come to the development of web designs. All aspects of websites undergo constant improvements, and web designs are no exceptions.

  • One of the main objectives of web designing and development is to make websites more functional and attractive. The invention and implementation of new designs and themes are also major parts of web designing and development.
  • Website designing and development focuses on making the website more integrated and user-friendly. Besides that, it emphasizes the improvements of the interfaces of different websites.
  • Web designing and development also includes proper execution of the details and offerings of websites.

Along with the advancement of technology, the trends of web designing and development are transforming as well. Web designers are innovating new techniques and styles to turn the websites into better versions. If you’re going to launch your website, hiring a professional web design agency will be a better choice for you.

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How to market web design services? 

If you’ve recently set up your web design agency in Malaysia, you need to promote your agency for getting clients. If you’re not aware of the efficient marketing strategies of web design services, the following pointers will help you.

  • Advertise your web design services on social media platforms like- Facebook, Twitter, YouTube, Instagram, etc. If you have an excellent follower-base in these platforms, utilize that in promoting your web designing services.
  • You can avail of paid advertising features to advertise your web design services in a better way.
  • Create your web designing website and highlight your web design services’ features and offerings on that website. That way, you can impress the visitors to your website.
  • You can arrange ad listings on large and high-traffic websites by paying certain remunerations.
  • Availing the pay-per-click campaigns of popular search engines like Google. This will be a great idea for marketing your web design agency.
  • Adopt smart SEO strategies to increase the visibility and SEO ranking of your web designing website. This will help to make it visible to more viewers.
  • You can arrange free webinars to promote your web designing services in a smart way.
  • Advertise your services through newspaper advertisements and business magazines. Apart from that, you can write press releases for attracting more clients towards your web designing services.
  • Put your blog into use. Mention your web designing service in your blog so that your followers can know about your offerings.

These are some of the most effective techniques for marketing your web designing agency. You will observe an increase in the number of clients if you execute these strategies appropriately.

What is web marketing? 

Web marketing is one of the latest marketing types that is based on the internet. Nowadays, it’s hard to find a person who doesn’t have internet access. Alike in most other fields, the field of marketing has also become internet-centric. In simple words, web marketing or digital marketing is all about marketing a brand or service using the web. Below, we have listed different types of web marketing to help you understand in a better way.

Search engine marketing: – In this way, marketers use different search engines for marketing their products and services. Search engine marketing is very useful in terms of generating more leads.

Social media marketing: – This marketing technique is all about utilizing different social media platforms for promoting businesses, services, or products.

Affiliate marketing: – This web marketing strategy allows marketers to work associate with other businesses or brands for promoting their businesses or services.

Email marketing: – This is another trending marketing technique where you have to communicate with clients using Email. You have to design promotional emails and send those to different clients to promote your services.

Referral marketing: – In this process, the marketers use different internet channels for engaging existing clients in referring products and services to their close ones.

Apart from these web marketing techniques, there are also other web marketing techniques that marketers apply for promoting their brands.

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How web design impacts content marketing? 

The design of a website is a significant factor for the content marketing of the website. No matter how good your website’s content is, it won’t be appreciated unless the design of the site is catchy. In the following portion, we will discuss how web design impacts content marketing.

  • Most visitors find the exact answers to their queries when they visit websites. Therefore, a compact design that navigates the visitors in the right direction will get more reach. A large part of the web traffic of a website looks for some specific information. The visitors to your website won’t be interested in reading the overall content. Instead, it will help them if the web design navigates them to the specific answers to their questions.
  • Visitors and clients won’t get attracted to your website if the web design doesn’t include a professional touch. Visitors might doubt the authenticity of your site’s content unless the web design looks outdated or unprofessional.
  • The graphics and layout of your website are significant factors for increasing web traffic. If the content of your website is not represented in a catchy and stylish way, visitors might find that less engaging.
  • You have to ensure that the fonts and colors of your website’s content should be clearly visible. Otherwise, visitors might leave reading the content of your site halfway.

Hopefully, these points have made you understand how important web design is in terms of content marketing. Therefore, never compromise with the quality of the design of your website.

by : admin Digital Marketing, Internet of Things, Website Design

You Should Have a Landing Page to Grow Your Business – Here’s Why:

Are you wondering whether you even need a landing for your business or not? Or maybe you just want to know how a landing page can benefit your business? Well, if that’s the case, then you are at the right place. As mentioned on WordStream; 48% of marketers create a new landing page for every marketing campaign they start.

So if you are excited to know more, make sure to completely read the content. We are sure that after knowing the benefits, you would definitely want to hire a web design company Malaysia to make you one ASAP.

Why Your Business Needs Landing Page?

Landing pages allow your business to achieve its goals. Whether you want to enter a new niche market, get new customers, promote a new product, or get more conversions, you can do all of that and more with the help of well-designed landing pages. You can build landing pages to cater to specific audiences and precisely go after your goal, whether its promotion, conversions, or data gathering. Here are some reasons why your business needs a landing page right now:

They Help With Conversions:

Just like your business website containing information about your product or service, enticing people to convert, a well-designed landing page does the same. With the help of an expert web design company Malaysia, you can get a landing page to target your specific purpose.

And if you want people to convert, or in other words, take a specific action, you can have the page designed in a conversion-focused way. This will compel the maximum amount of people do what you intend like signing up for your newsletter or even making a purchase.

You Get Valuable Data and Insights:

If you have a specific marketing campaign, a source, piece of content, or action, you can connect the landing page to it. You’ll be able to find out which channels are getting you the most leads. For instance, let’s say you have three Facebook ad copies of the same ad for split testing purposes; you can connect all of them to the landing page and split test.

The campaign that brings the most leads will be your winning one. You can capitalize on it to sell your products or services because, according to TechJury; correctly testing and targeting can increase the conversions by a whopping 300%. With the help of various user behavior tracking tools that you can connect to the landing page, you can get very specific details about your users.

You Can Improve Your Paid Search Campaigns:

When you are running search engine ads, using the link of your website for a specific keyword would mean they will land on your website. So, for instance, if you target a keyword for your search engine marketing that is ‘web design services Malaysia’, then your ad will appear when people search this.

Since people need web design services, they don’t want to learn about anything else. But landing on your website means there will be a lot of irrelevant information as well, like the about page, home page content, FAQs, or other services that you provide.

Irrelevant stuff can distract many people, and they might just get overwhelmed. To solve this, you can use a landing page where people will go to when they click on your ad. This way, they will be shown the specific ‘web design service’ related content that they actually want to see. This will increase your chances of making people convert.

You Can Grow Your Email List:

Another practical use of the landing page is to help with your email marketing system. If you want to create a big email list of people who are actually interested in what you have to offer, then leveraging landing page is an excellent idea. You can get the help of a web design company Malaysia to help you design a landing page for the very purpose.

So when people get information about what you are offering, you can provide them with a form that will ask for their details like name and email. On the backend, you will have an email marketing system, also called an autoresponder that will store their emails and sort them out with respect to their names. You can later connect with those potential customers via email.

Tip: Offer some kind of gifts like a free eBook or anything related to your product/service in exchange for people’s emails; this will compel more people to sign up.

Your Brand’s Credibility Will Increase:

You can get a very trustable landing page design to gain the confidence of people, especially if you are new, and you know your product can help people. You can add videos with you explaining your product to put a face to your brand and add a personal touch.

Furthermore, you can add testimonials from your customers and their product/service review videos, which will further instill confidence because 88% of consumers trust testimonials and reviews (source).

by : admin Internet of Things, Security & Hacking, Website Design

7 Practical Tips on How to Prevent WordPress Hacking

Wondering how you can make your website securer than ever? Maybe you are new to WordPress and don’t know what measures to take to ensure it is not easy for hackers to get into?

Well, the web design company Malaysia you are working with should help you make your website secure; we suggest that you also look at the seven practical tips we have mentioned below.

As stated by WpWhiteSecurity; over 70% of WordPress sites are at risk of getting hacked. But don’t fret, by the end of this guide, you will have a pretty good idea of how to make your site safe on your own or at least what to tell the developers so they can ensure it is impenetrable. So let’s start:

1. Go For a Secure Hosting Service:

This is the most crucial step, and usually, the one where many make the mistake of cutting corners. There are heaps of hosting providers out there that offer cheap rates, but the world runs on ‘you get what you pay for’ law.

So by compromising on the hosting provider, you compromise on your WordPress website’s security. When you choose a provider, make sure to check their security measures like firewalls, FTP security, SSL encryptions, server network monitoring, response to security breaches, backups, and so on.

However, if you really want best security, go for a dedicated server. This will only be used for your website. So unlike shared servers, where one website getting hacked can put others in jeopardy as well, your site will be fully secured. Ask your web design company Malaysia to get you a dedicated hosting if you can afford it.

2. Use WordPress Plugins:

A good security plugin will fail the attempts of hackers trying to penetrate into your WordPress website. It should include:

  • Suspicious traffic blocking firewall
  • Protection against brute-force attacks
  • File, plugins, and themes checking scanner
  • Regular notifications for security

You can explore the internet and read reviews about different security present, we suggest exploring Wordfence as well because it is well-known among WordPress users.

3. Get an SSL Certificate:

Many hosting providers offer free SSL, but if yours doesn’t, then ask your web design company Malaysia to get one and attach it to your website. SSL will change your website’s address from ‘HTTP’ to ‘HTTPs’ and will secure the communication between your website and the people browsing on it.

According to GlobalSign; 85% of people avoid shopping on unsecured websites, which is why SSL is especially needed for online stores as credit card details are put in to make purchases. So always ask the company providing ecommerce website package Malaysia to set up SSL for your store.

4. Get Secure WordPress Theme:

A theme is more than just the visuals, UX, and UI. It also needs to be secure, or else hackers can use its vulnerabilities to get into your website’s backend. Here are a few key things to look for in a secure WordPress theme:

  • It should get regular patches and updates
  • It’s coding should be excellent
  • Should not have bugs or compatibility issues (check online reviews to know)

There are thousands of themes for WordPress out there, so it can get a bit tricky for you to find the right one. We suggest that when you get the web design services Malaysia, ask them to install a fully secure theme without compromising the UX, UI, and aesthetics.

5. Regularly Update WordPress:

WordPress sends upgrades when some new features are introduced, or some security risks are discovered in the existing version. Whatever the case is, always update your WordPress so you can have the edge over the hackers who know how to hack the current WordPress version.

We suggest that you backup your website first so that you don’t lose anything after the update. Furthermore, keep updating your themes and plugins too.

6. Use 2-Factor Authentication:

You can further strengthen your WordPress website be leveraging 2-factor authentication. This way, you will log into your dashboard in two stages; first, you put in credentials.

Second, you will get a one-time password on your phone or email; you will put that in as well, and then you will be allowed to log in.

7. Password Should Be Hard to Crack:

Techniques like Brute-Force can crack weak passwords easily because they try thousands of password combinations to come up with the one you have. Therefore, we suggest that you set a very hard and long password for your WordPress dashboard log-in page.

Always use small and capital letters, numbers, and special characters in the password and try to make it at least 15 characters long.

5 Ways to Promote Your Ecommerce Website

Over to You:

Lastly, we would suggest that you regularly backup your website because if it ever gets hacked, you can have your important data back with the help of a backup.

Your hosting provider should offer periodic backups; you can also ask the company offering you web design services Malaysia to set up regular backups for your website.

by : admin Digital Marketing, Internet of Things, Website Design

17 Tools That Will Help Your Online Business Improve

Besides offering the best eCommerce website package Malaysia, we also help online businesses think creatively and save as much of their resources as we can in initial stages. This is because our web design company Malaysia works with startups and online stores that need the best tools to perform their day-to-day operations without getting a dent in their budget. So if you are one of those new businesses, here are 17 free tools to have when starting out:

17 Helpful Tools For New Online Businesses:

  1. Wix Website Builder: If you need something clean, highly functional, and attractive, you can hire a web design company in Malaysia. However, if you like to try things on your own and get a beautiful website for free with limited features, then try out the Wix website builder.
  2. VPN by CyberGhost: You can leverage the virtual private network by CyberGhost to hide your online activity from hackers and safeguard your website’s privacy.
  3. Avast Protection: You can use Avast’s free version of endpoint protection that will further secure your online businesses from malware and viruses.
  4. Wrike Project Management: Do you have a team to collaborate with? Why not use the free version of Wrike to work with up to 5 people, assign and manage tasks, monitor their activities, and share files with ease.
  5. Join.Me for Video Calls: No business can grow effectively if the people behind it cannot effectively communicate. As someone once said; communication is the lifeblood of an organization. So, by using the free version of Join.me, you can talk to up to 10 people at once.
  6. Zoho Recruit: If you have a small business, you can use Zoho’s free applicant tracking feature, which will allow you (recruiter) to work on up to five job openings. You can publish, edit, and track jobs until you have the right candidate.
  7. Deputy’s Human Resource Management: Once you recruit the right person for the job, you will have to track her/his progress, and for that, you can use the human resource management tool by Deputy. Though it is not free, it only costs $1/month for each employee, which is nothing compared to the value you get.
  8. Wave Accounting: Every business needs to have a robust accounting system in place to track expenses and measure ROI. With the help of a free version of Wave, you can get features like accounting and reports, invoice creation, and receipt scanning directly in your system.
  9. Equity Net: Your website is set up, now you need investors to back your idea, right? Well, with the help of EquiNet, you can plan, analyze, and show your business plan to investors and raise money with the help of this crowdfunding platform.
  10. Social Listening with HootSuite: Want to effectively run your social media profile, interact with people, and see what they are saying? Well, why not use the free version of Hootsuite? You can schedule your posts and engage with your followers for free.
  11. Email Marketing with Autobot: Having a robust email marketing system in place helps with increasing your followers, getting more visitors to your store, and ultimately bringing more sales. You can use the free version of Autobot to have an SMS marketing system and email marketing system. Though you can send limited messages in the free version, it will still give you a good idea of their service.
  12. Data Visualization: You can leverage the data visualization tool by Tableau Public to get responsive visuals of your data in the form of charts and graphs on a single dashboard.
  13. Power BI: Want to make more effective decisions? You can use Power BI to get insights into your marketing, sales, and consumer data, etc. Up to 1GB of data can be scanned with a free version, which should be enough to get started.
  14. Document Management: There will be several documents that you will be handing out to your team with their tasks or other information; all of this can be done with the free version of Zoho Docs. Their free plan allows you to share unlimited files/folders, use various editing tools, manage users, and sync with the desktop.
  15. Helpdesk Software: You can use the free version of the helpdesk by Zoho Desk and create forums and knowledge base to cater to your customers’ needs and provide excellent support to them. Though you can customize the software as per your branding, for more complex customization and features, you can get a $12/user plan for a month.
  16. Document scanning: Want your team to have a soft version of your business cards, brochures, and leaflets to send to your customers via email? You can use Evernote Scannable to have your documents scanned into high-quality images.
  17. Free Online Surveys: The last part of every business’s launching and marketing cycle is feedback from customers. Their views about you help you get better. You can create interactive and visually appealing surveys via SurveyGizmo and send them to your customers.

Over to You:

By offering web design services Malaysia for several years, we at Operion have learned that a business needs tons of tools to operate to its maximum potential. If you have a limited budget, the above mentioned free online applications should help you get a good head start.

by : admin Digital Marketing, Internet of Things, Website Design

COVID-19 and Your Online Business

With the global pandemic taking its toll on the world, and everything coming to a standstill, various Small and Medium Enterprises (SMEs) have been struggling persistently with their businesses due to the onset of a stunt in growth, along with sales on the decline. This is where Operion, a highly promising website maintenance and design service based in Malaysia, comes in to save the day.  

This article focuses on how Operion, one of the latest and greatest in terms of web design and maintaining a website, helps businesses go online to reach their desired goals, and sale milestones solely with its extensive website design portfolio.

Skyrocketing Growth with Operion

Skyrocketing Growth with Operion

Having the lockdown in effect, it’s near impossible to get your business to go booming.

However, Operion offers a terrific solution to this conundrum by delivering high-quality services of website designing, which is bound to take your struggling business to the next level.

There’s a ton of different ways that your business can establish itself online, and increase its reach like never before.

Living in a tech-forward age, there’s a handheld device, or a desktop PC in every home, every office. Operion takes advantage of exactly that and capitalizes on the situation which increases lead generation, ending up in more and more sales.

How Fast Is Your Web Design Service?

Operion has satisfied a plethora of clients in Malaysia mainly because of how they manage to utilize their website creation and maintenance in an efficient manner. 

The following are a few of the many services related to web design creation that Operion exclusively specializes in.

Commercial Design and E-Commerce Website

ecommerce website package malaysia
Web Design Website Coding Concept

It’s necessary for any business to have its own website so people can avail of a different approach specifically when an issue like COVID-19 takes place.

With that being said, not just any website, but a highly attractive one that could catch someone’s focus in the first glance is the one capable of having the most potential customers, and sales likewise.

This is where the vast experience in the tech field of Operion paves the way for a highly proficient experience in the development of all types of websites, and sustaining their viability.

Operion lets you create a highly engaging, 24/7 available online store that doesn’t let your business slow down by any means. With its gripping themes, layouts, and immersive website design, the end-product is highly responsive with a fluid interface.

Moreover, to talk about the website itself, it’s powered with CMS (Content Management System) that allows limitless product upload, along with a full tracking system of clients and visitors.

The ease of use is unparalleled when it comes to being beginner-friendly. Such a website design serviced by Operion also attributes to a captivating compatibility with WordPress and WooPress commerce stores.

In addition, Operion offers a flexible variety of theme colours and images, all with the support of AJAX, a programming tool with optimized search techniques.

With this Malaysian web creation company, you get to explore all the possibilities in forming your online store just the way you please.

Website Maintenance

Now, a brilliant website with top-notch features has been made and all, but what about the maintenance part? It is to be duly noted that your website may have a flawless design, but to keep it up to date with content, and the world’s ever-changing information, means absolute importance for its success.

Website Maintenance

No need to worry at all, since Operion comprises unmatched capability in website maintenance, and ensuring the proper functionality day in day out.

It can be quite a costly endeavour to hire a team of specialists to keep your website in check on a regular basis. That’s why Operion poses an inexpensive solution that allows the daily addition of content to your website.

Modern Way to Connect With Your Clients via Whatsapp Blasting System.

The setting up process is simple. All you have to do is contact them via email. Having known to provide excellent customer support, they’ll reply within a few moments, and get to work instantly.

SMS and WhatsApp Marketing

Apart from the abundant portfolio of Operion’s website design and maintenance, there are a variety of other techniques associated with boosting your business on the Internet amid COVID-19.

SMS and WhatsApp Marketing

The brilliant minds at Operion believe that everyone in the modern era uses a mobile, and that too online. Therefore, there’s no better way to connect with them through this medium.

Henceforth, in this regard, the Operion Mobile SMS system makes it easy to keep in touch with clients, and make them feel the ‘individual treatment’, as showcased on their official website.

A more fashionable is business promotion through WhatsApp which has over 68 million users.

Operion’s WhatsApp Blasting System lets you personalize your message, and customize it in an appealing manner.

Analysing your potential customers then makes it an undemanding task, and makes it fairly easy when marketing through WhatsApp is being done.

All in all, in terms of website creation, and the troubling task of maintaining it, everything has been made uncomplicated by Operion- the future of Malaysia’s web design services.

To find out more about the Operion, please visit
https://www.operion.com.my