Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.

In today’s world, people are searching for new companies, products, and services using their computers. They are spending an increasing amount of entertainment time online rather than through traditional outlets. If you aren’t where they are, they won’t be able to find you.

Your customers are always be online. It is not enough, however, to just put up a website and hope that customers find you. There are countless websites on the internet all vying for the attention of your would-be customers. You’ll need to properly target those audiences and reach out to them if you are going to get their attention.

Your product, service and/or brand benefits by gaining exposure and positioning of subject matter experts. Many times, digital marketing goals are attached to direct business results. When you invest in digital marketing you are creating opportunities to speak to your market and target audience to help them solve their problems.