WeChat Official Account + Mini Programs

WeChat Official Account, also known as Public Account (微信公众号) and Mini Programs (微信小程序), have become a powerful social media marketing channel for businesses to reach their target audience.

What is WeChat Official Account?

WeChat is an instant messaging and social networking app by Tencent. It is a special type of WeChat account which individuals and businesses allow to set up and push updates for the WeChat users to follow them.


Exclusive Name

In WeChat Public account, your brand name is only exclusive to you which other accounts do not have the right to own. It is a great tool to protect your brand name, account, trademark or brand reputation from others.


Higher Ranking

Did you know that certificated account ranks higher than non-certificated account in WeChat search? Your WeChat public account will automatically rank higher than others when customers are searching for any product keyword which relates to your public account’s name, product or even description once you have upgraded to a certified public account.


Target your Audience Precisely

By using WeChat Public Account, you could target your customer based on your research. You could easily form or filter out specific audiences by gender, age, location, interest, etc.


It works in a similar way to Facebook pages, just pushing content within the WeChat mobile app in a conversational way:


WeChat of Evernote

Which types of WeChat account do you need?

Before registration of a WeChat account, you need to know which type of WeChat account you need.


WeChat Account Types

WeChat Mini Programs(微信小程序) Setup

1. Registration

Register the mini program on the WeChat public platform, and after the registration is completed, the information can be improved and developed simultaneously.


2. Complete the Mini-Program Information

Fill in the basic information for the mini-program, including the title, logo, description, and service scope.


3. Developing a Mini-Program

After completing developer binding and configuring development information, developers can download the developer tools and refer to the documentation to develop and debug the mini-program.


4. Submitting for Review and Publishing

After completing the development of your mini-program, submit the code to the WeChat team for review. Once approved, you can publish it (excluding the public testing phase).


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WeChat Frontend Features

1. Chat and Communication

Users can send instant text messages, voice messages, images, videos, and emoticons to communicate with other users. Additionally, voice calls, video calls, and group chats are supported.


2. Moments

Users can share photos, text, and links with their friends, posting updates about their lives. They can also browse, like, and comment on their friends' moments.


3. Official Accounts

WeChat hosts numerous official accounts that offer various types of content, such as news, entertainment, and technology. Users can follow accounts of interest and receive their published articles and messages.


4. Mini Programs

WeChat incorporates a mini-program platform that allows developers to create lightweight applications. Users can directly open and use these mini-programs within WeChat without the need for separate downloads or installations.


5. Scan QR Code

Users can utilize WeChat's built-in QR code scanner to obtain relevant information or perform specific actions, such as scanning a merchant's payment code for transactions.


6. Payments

WeChat Pay is a core feature of WeChat that enables users to link their bank cards or Alipay accounts for online payments, transfers, and sending red packets (digital gifts).



WeChat Backend Features

1. User Management

The backend manages user accounts, including registration, login, and password reset.


2. Data Statistics and Analysis

The backend collects and analyzes user usage data, including user activity, retention rates, and usage duration, to facilitate product improvements and optimizations.


3. Security and Privacy Management

The backend monitors user behavior, detects and mitigates potential security risks, and safeguards user privacy and account security.


4. Content Management

The backend handles content publication, review, and editing for official accounts and mini-programs. It also manages user comments and feedback.


5. Business Promotion and Ad Management

The backend offers an advertising platform for advertisers to promote their products or services on WeChat. It provides ad performance monitoring and data reporting capabilities.



WeChat Account That We've Done:

ICONIC HOTELWeChat Service Account Iconic Hotel
Hunza Properties WeChat Service Account Hunza Properties
Growth Marketer WeChat Service Account Growth Marketer
Autobot WeChat Service Account Autobot CRM
Exabyte WeChat Service Account Exabytes Network
Magicboo My Beaute Village Magicboo
Cola WeChat Service Account Coca-Cola
Upekkha WeChat Service Account UPekkha
osterberg WeChat Service Account Østerberg
GMA WeChat Service Account GMA

Frequently Asked Questions

What is WeChat Official Account?

WeChat is an instant messaging and social networking app by Tencent. It is a special type of WeChat account which individuals and businesses allow to set up and push updates for the WeChat users to follow them.

How do users find WeChat Official Accounts?

- Finding an account from the WeChat social timeline (also called WeChat Moments)
- Scanning a QR code
- Search
- Shared name card

Should I try WeChat advertising?

If you want to promote your brand in the Chinese market, WeChat advertising is one of the leading channels for social marketing in China. The WeChat advantage includes:
- Access to the top social users in China
- Wide reach and demographic base, from teenagers to the elderly
- Audience targeting through the orientation feature
- Options for different budgets
- User-friendly advertising display
- High engagement and conversion rates
- Accurate reporting

As an overseas company, can I advertise on WeChat?

You can advertise on WeChat. However, there are stipulations. For example, there are some industries that are best suited for WeChat advertising, some industries that are banned from WeChat advertising altogether, and some special industries that must meet certain criteria before advertising on WeChat.

Which types of Wechat account do you need?

Before registration of a WeChat account, you need to know which type of WeChat account you need.