WeChat Official Account

WeChat Official Account, also known as Public Account (微信公众号), has become a powerful social media marketing channel for businesses to reach their target audience.

What is WeChat Official Account?

WeChat is an instant messaging and social networking app by Tencent. It is a special type of WeChat account which individuals and businesses allow to set up and push updates for the WeChat users to follow them.


Exclusive Name

In Wechat Public account, your brand name is only exclusive to you which other accounts do not have the right to own. It is a great tool to protect your brand name, account, trademark or brand reputation from others.


Higher Ranking

Did you know that certificated account ranks higher than non-certificated account in WeChat search ? Your Wechat public account will automatically rank higher than others when customers are searching for any product keyword which relates to your public account’s name, product or even description once you have upgraded to a certified public account.


Target your audience precisely

By using Wechat Public Account, you could target your customer based on your research. You could easily form or filter out specific audiences by gender, age, location, interest, etc.


It works in a similar way to Facebook pages, just pushing content within the Wechat mobile app in a conversational way:


WeChat of Evernote

Which types of Wechat account do you need?

Before registration of a WeChat account, you need to know which type of WeChat account you need.


WeChat Account Types

WeChat Account Samples:


Hunza Properties WeChat Service Account Growth Marketer WeChat Service Account Autobot WeChat Service Account GMA WeChat Service Account Upekkha WeChat Service Account Cola WeChat Service Account Exabyte WeChat Service Account Magicboo My Beaute Village

Frequently Asked Questions

What is WeChat Official Account?

WeChat is an instant messaging and social networking app by Tencent. It is a special type of WeChat account which individuals and businesses allow to set up and push updates for the WeChat users to follow them.

How do users find WeChat Official Accounts?

- Finding an account from the WeChat social timeline (also called WeChat Moments)
- Scanning a QR code
- Search
- Shared name card

Should I try WeChat advertising?

If you want to promote your brand in the Chinese market, WeChat advertising is one of the leading channels for social marketing in China. The WeChat advantage includes:
- Access to the top social users in China
- Wide reach and demographic base, from teenagers to the elderly
- Audience targeting through the orientation feature
- Options for different budgets
- User-friendly advertising display
- High engagement and conversion rates
- Accurate reporting

As an overseas company, can I advertise on WeChat?

You can advertise on WeChat. However, there are stipulations. For example, there are some industries that are best suited for WeChat advertising, some industries that are banned from WeChat advertising altogether, and some special industries that must meet certain criteria before advertising on WeChat.

Which types of Wechat account do you need?

Before registration of a WeChat account, you need to know which type of WeChat account you need.