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by : admin Ecommerce Tips

Impact of COVID-19 on E-commerce

Situation has changing rapidly on e-commerce industry since the strike of COVID-19. Restaurants, bars, coffee shop were forced to closed down and we can’t even estimate how it will last.

COVID-19 also known as coronavirus pandemic has made it obvious that it does really affect our daily life and our business as well.  Such prevention steps like social distancing and in-home quarantine make it far more worse for our business. From this case, we already knew from the bottom of our heart that physical shops and places selling products  will suffer a big hit and we have to find a way to survive 

E-commerce or online shopping can be considered as our one last option to maintain our business in this crucial moment. People will no longer go over the streets and and shops calmly. That’s why it’s getting more and more attention from business owners in order to help them to adapt to this situation

Increased Demand

It makes sense when many business owners will firstly think about cutting down all the optional services or any extra expenses to conserve as much cash as possible to survive or maintain their business. But, some businesses will prefer to get themselves an e- commerce website or online store after reviewing their business model. While many of the business shops were forced to shut down due to health reasons, a website allows you to operate your business 24 hours without your physical stores. In fact,  you may even update your latest information about your products or services anytime !

For example, if your business were forced to close today due to national lockdown, you may not be able to operate your business as usual and have no idea when it will stop. But,  if you own an online e-commerce website, you are able to work from home, reply to any enquiries from customers online or may even kick off some promotional campaigns to attract more customers from all around the globe !

Production halt

Most companies rely on each other to survive supplying raw materials or provide professional services. Since the COVID-19 outbreak, many of the e-commerce retailers which rely on China to supply materials for production will get interrupted due to the virus. 

For example, the raw materials such as cloth and metal were supplied from China and many companies chose to halt their production line temporarily to prevent the spreading of virus. This could be a big hit for companies as they do not have enough material to produce meanwhile they have to maintain their business.

Changes in e-commerce industry

When COVID 19 strikes, most of us were forced to quarantine or stay at home and either work or study at home. As people are still concerned about their health, the best seller for online e-commerce will eventually shift to new categories. Currently, which is essential products and healthcare products like face mask, hand sanitizer, bread, rice and etc,

Before the spread of the virus, most of the online shoppers will go for luxury products, fashion products or even electronics gadgets. Healthcare products like mask or hand sanitizers are not even popular yet. But after the COVID 19 pandemic, everything seems to change in the e-commerce industry.  According to the New Straits Times, there are many people who started taking up different habits during quarantine period. From online reading or playing online games, to watch TV shows on Youtube or Netflix to keep themselves entertained during this tough time. There are also some who taking online courses like management or marketing to fully utilize their time during this quarantine

Food Shopping

Supermarkets and mini markets may look like a warzone now as everyone is rushing to get their food to make sure they have enough supply. But, sooner or later they will run out of supply too. But, by purchasing through online e-commerce websites, you may have the choice for pre-order.

This could be a one in a million opportunity for the food and beverages industry to boost up their business and help the people at the same time. By utilizing e-commerce websites, people will be grateful and able to get their food wherever they are staying. No one will be starving during this period of time. At, at the very least, people may able to shop online as long they have Internet access and get the essential needs to survive 

Conclusion is that many people may not see e-commerce websites as an asset or advantage from business perspective. But, when it comes to emergency situations such as this COVID 19 pandemic, owning an online website does really help your business to operate online even when you’re not doing anything !

Now, start moving as we are ready to assist you throughout this tough time. We are excited to launch your e-commerce website with Operion Web Design ! 

For more information, 

Please visit our website: https://www.operion.com.my/

Or

Facebook Page: https://www.facebook.com/operion/

by : admin Ecommerce Tips

5 Ways to Promote Your Ecommerce Website

Creating A Blog

First of all, you don’t need much followers or big enterprises to start blogging. In this digital era, blogging or can be known as content marketing has become one of the most effective ways to penetrate the market and deliver your information to the audience. It doesn’t matter which industries you are from as companies all over the world have started to launch their own blogs to provide the audience with right information and valuable content.

However, it is not as simple as you think to craft a blog post. When brainstorming ideas and content, you should consider the lifestyle of your audience and stand from their perspective and think about what they will benefit from the blogs and how it will change their lifestyle. You have to ensure that once visitors get to the blog, they will learn something from your business and this strategy will make them your potential customers.

Use SEMrush to brainstorm ideas.

Social Media

One of the most important marketing tools for promoting your ecommerce website is getting noticed and awareness from the public. However, with the power of social media, it can spread all over the world within a minute ! There are billions of people around the globe who are currently using social media as their part of life so this will be a huge asset in establishing your online presence as the potential is limitless.

Starting an online platform is about consistency. You do have much option to choose when it comes to promoting your ecommerce website strategy. Start by posting regularly about information about your ecommerce websites or business which could ultimately bring awareness and attract your target audience. If you think posting can be a waste of time, you may start with creating social media campaigns like Facebook’s advertising to reach more audiences with a single post.

Bear in mind that social media platforms are a good way to start your promotional campaign, however, posting too much information or focusing on many platforms at once will bring more harm than good. So, a recommendation is to first focus on a single platform and then try to find a balance when it comes to social media marketing.

Provide Free Samples

Let’s say you have just started your ecommerce website and no one knows what you do. The best way to promote your business is by giving free trials and samples. A free trial means to let customers know what you are selling or offering and let the audience do the quality check of your product or service.

Many businesses ignore this strategy as they believe this strategy is not suitable for a startup business. But it can be very effective when you want to know how great your products are and asking for feedback from the audience. Providing a free sample would build up relationships with you and your customers and boost up confidence from your customers to your products. If what you offer are truly benefits to your audience, it would eventually spread through the word of mouth and there’s where you get more leads and attention.

Email Marketing

Email marketing could be categorised as one of the most common ways to interact with your audience but it is important to keep track with your customer and keep them updated about your ecommerce websites or business. Email marketing can be fully utilised by adding attractive design images or animation as consumers are known to open their emails frequently. Consumers who are likely to sign up with any of your newsletter campaigns or willing to give their email address to you are the one whole will  engage with your business if there’s any discount or offers which serve their wants.

For example, visitors who viewed your product or service on your ecommerce website but never made their purchase but leave down their email address are the ones who are likely to engage with you again if there are any promotions or discounts ongoing at your ecommerce website. Email marketing could also be used for building relationships between you and your customer. Your marketing campaign could serve as as an awareness purpose which would remind customers the existence of  you business or ecommerce website

SEO Strategy

SEO strategy or could be known as search engine optimization is a must when you are in the process of marketing your website or business. Once the keywords are being identified and included in your ecommerce website’s title or description, you may be able to measure your website’s performance using SEO tools such as Google Analytics. Let’s put it in a simple way, the more optimized your website is, the better chances your website will get to the higher rank in Google which means there will be easier for the audience to search for your website which ultimately brings more traffic to it.

SEO is the best way to bring success to your ecommerce website. Unfortunately it may need more time and patience to get it done as it will take some time to see the result.  Another element to consider when optimising SEO is loading speed from your website. Although SEO is about finding the right keywords or backlink, it also takes into consideration how well your website performs. Simply says an ecommerce website which has too many complex large files images or animation which takes much time to load will simply fail to rank as well

by : admin Ecommerce Tips

The Importance of a Website for Your Business Success

Website represents sign/brand of your company

If you are running a brick-and-mortar store, do you have a signboard? I bet you have. Website works like a digital signboard for your business. Businesses without a website are seen as less credible. The reason for this is because most companies have a website, so those that don’t may look like they have something to stow away. A website can build credibility because it allows consumers to see what your business is all about. In addition to exhibiting your products and services, you can also tell consumers about your company. By helping consumers get to know your business, you are working to establish trust, which is the initial step in building long-lasting customer relationships.

Continue reading “The Importance of a Website for Your Business Success”