What CRM software is best for start ups or small business?
8 mins read

What CRM software is best for start ups or small business?

What is the best CRM software for startups or small businesses?

The best CRM software – Are you having some trouble keeping the record and tracking your customer details for building a longer relationship? Well, a customer relationship management (CRM) software is for you that you can bring in your use. 

With customer relationship management (CRM) software, it becomes much easier for you to manage your customers, leads, and clients. However, it’s somewhat tricky for most startups and businesses to select the best and most compatible CRM software

So if you’re facing the same issue, this comprehensive guide will make you learn about the best CRM software for small businesses and startups while making you select the best tool available in the market. 

What is CRM for Small Business?

Customer relationship management or CRM software is a multipurpose tool that helps the business and startup owners manage the customer details, keep the records, send emails to do email marketing, make calls, create reports and add notes, etc. Furthermore, CRM enables you to handle these tasks without leaving the software at the instant. 

It is undoubtedly possible in the early days of business and looks impressive to handle the customers, their details, and other data on spreadsheets, docs, and in different files. However, with time when your business grows, it becomes not only hectic but difficult and ineffective to manage everything manually. So if you are a new startup or small business owner, then it’s a good idea to start using CRM software.

CRM helps you to do marketing, generate leads and sales, and for the customer support team to collect the data for finding fantastic insights about the clients. 

How to Select the Best CRM Software?

Selecting the best CRM software demands an eagle’s eye as you’ll have plenty of different CRM software available in the market. So you can keep these following things in your mind before picking any CRM software. 

  • Reporting

The best CRM software will help you track your exercises or activities and produce reports to show your information so that you can settle on informed decisions.

  • Ease in Usability

Since CRM software offers bunches of choices, it’s something that you can get lost. It’s critical to choose a device that is friendly to use for you and your group along these lines. 

  • Integration 

The best CRM software is the one that effectively coordinates with different devices and administrations, permitting you to robotize numerous processes. 


When you’re picking a CRM, ensure it allows you to frequently alter work processes since each business is unique. Through customization, you can tailor the device as indicated by your necessities.

Top 5 CRM Systems for Small Business

01. HubSpot

HubSpot stays as the top pick of most startups and small business owners as it’s the best CRM because of its various features and benefits. With the help of this software, you can get your hands on it. Furthermore, one reason that makes it best-to-select for most startups is that it’s entirely 100% free. 

With HubSpot, it becomes possible for you to manage and organize your clients, contacts, and customers. Furthermore, you can check which deals remained successful and lost; every detail is available for you. Also, it makes you connect your Gmail or Outlook accounts for tracking and capturing the emails. 

As explained earlier, it’s completely free; however, if you want some advanced features, including phone calls, meetings, and email tracking notifications, then the advanced paid plans are also available for you, which is $50 per month. This software is very friendly and simple to use, which offers a transparent visual dashboard for reporting. Some of the top features that make HubSpot the top software as follows:

  • Store unlimited users (Up to 1 Million contacts)
  • Integrate 300+ apps including WordPress
  • Get mobile apps for Android and iPhone
  • Create custom filters to sort contacts
  • Schedule emails, tasks, create tickets
  • Use marketing tools

02. Constant Contact

Consistent Contact is generally known for its email marketing stage. However, you can utilize it as the best CRM software also. It’s superb for independent ventures as you can use it for email campaigns and oversee contacts. 

The dashboard offered by Constant Contact is basic, clean, and simple to utilize. You can follow clients’ activities from your dashboard, show reports, send messages using its simplified device, and store contact subtleties effortlessly. 

The costs of Constant Contact rely upon the size of your email list. They start from $20 every month for the typical arrangement and $45 every month for the design. You likewise get a 60-day free trial. To take advantage of Constant Contact, you should look at these highlights: 

  • Schedule emails
  • Create a sales funnel
  • Creating emails with drag & drop builder
  • Utilize 100+ email templates
  • Utilize marketing automation to nurture leads
  • Easy integration with eCommerce platforms
  • Run Facebook and Instagram advertisements to develop your email list

03. Freshsales

Freshsales is additionally a standout amongst other CRM software that is stacked with highlights. It’s planned in light of independent companies. Utilizing the dashboard, you can catch leads, oversee contacts, make a business channel, settle on telephone decisions, and send messages without leaving the CRM. 

One of the champion highlights of Freshsales is its detailing capacities. You can make it easy to cut edge reports, show deals and income information with graphical outlines, and go through your dashboard to show six reports. 

Another part of Freshsales that makes it incredible is the 360-degree client sees. Utilizing this, you can recognize client contact focuses, access their social profiles, and see their exercises from a solitary screen. Freshsales offers four diverse evaluating plans beginning from $12 per client every month (charged yearly). You can begin with their 21-day free preliminary and afterward select an arrangement. 

Here are other stunning highlights of this best CRM for new companies: 

  • A.I. fueled lead scoring organizes leads 
  • Consequently, it refreshes contact profiles. 
  • Make portions for various leads. 
  • Timetable arrangements, take notes, oversee, and share records. 
  • Get experiences about arrangements through the dashboard. 
  • Complete deals pipe see 
  • Track deals or sales with Android & iOS app
  • Settle on decisions and produce automatic call logs 
  • Assigning local or toll-free numbers 

04. GreenRope

GreenRope is an across-the-board CRM that enables you to generate leads, spread awareness, boost your campaigns, and convert them into sales. It’s profoundly easy to use and is outstanding amongst other CRMs for organizations. 

Utilizing GreenRope, you can follow messages, sites, and more progressively. It encourages you to locate the most changing over pages, time on page, and all-out online visits in a spotless dashboard. 

GreenRope is intended for any individual searching for a CRM that coordinates deals, promoting, and activities in a solitary stage. There are various bundles offered by GreenRope, and they start from $149 every month. You get 1,000 contacts and all the highlights. 

  • Scarcely any highlights of GreenRope include: 
  • Showcasing mechanization 
  • Intuitive manufacturer to make stunning messages and points of arrival 
  • Combination with famous applications like WordPress and Zapier 
  • The versatile application, so you stay associated with the CRM 
  • Shared admittance for expanded group coordinated effort 
  • HTTPS and two-factor validation for security

05. PipeDrive

PipeDrive is quite possibly the easiest to understand CRM software out there. It’s intended to be basic and make it quick for you to oversee and get to contacts. 

Its pipeline management feature is fantastic and allows you to track and visualize your whole deal’s/sales process. Utilizing it, you can make a move, stay coordinated, and stay in charge of your business channel. You should sign in, enter contact details into the pipeline and begin offering products to your clients. Costs for PipeDrive start from $12.50 per client every month charged yearly, and it accompanies a 14-day free preliminary. 

PipeDrive offers all the more energizing highlights that you would anticipate from a CRM like: 

  • Email integration
  • Email templates
  • Track activities and goals
  • Customizable pipelines
  • Sales reporting and sales forecast
  • Mobile apps for iOS and Android
  • API for easy integration with any software
  • Backups and encryption to secure your data