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by : admin Digital Marketing

SEO Malaysia – Rank Your Business on First Page of Google

Do you want your business website to climb the rankings in Google’s search results? Maybe you are searching for someone to guide you about SEO? Well, then your search ends here because we have compiled this detailed guide just to help you comprehend what SEO is and how it can help your Malaysian business. So with that said, let’s get started:

What is SEO, and why Your Malaysian Business Needs it?

SEO is the short form of Search Engine Optimization, which is a digital marketing strategy for ranking a website in the top of Google’s search results and receive free, organic traffic from it. There are various tactics that are used in SEO, and we will discuss the most important ones in the next section of this guide.

SEO is among the most important online marketing strategies, and almost all online businesses ranging from budding startups to Fortune 500 companies leverage SEO to skyrocket their sales. Contrast to most online marketing tactics, SEO delivers better, long term results without needing a massive budget which goes into PPC (Pay per click) ads. In fact, 70% of marketers recognize SEO as more effective compared to PPC. (Source)

Once your business website is ranked on the first page of the search results for most frequently searched keywords/phrases by your target audience, it starts to receive traffic that is ready to convert. This means you will not just see an increase in traffic but also sales and, ultimately, revenue.

SEO Strategy for Ranking on the First Page of Google:

There are many tactics that are used by SEO experts to increase the rank of a website, and being a top web design company Malaysia, we know all of them.

But to keep things simple, we will discuss the most important ones. We have divided these strategies into two main parts; on-page SEO (done on your website) and off-page SEO (done outside of your website).

On-page Search Engine Optimization Strategies:

  • Responsive Website Creation: Since we also offer web design services Malaysia, we know how important this part is in the SEO of your website. You can call it the foundation of your SEO. If your website offers excellent user-experience and user-interface, then people will spend more time on it, which will let Google know that people like your site. This also contributes to your SEO ranking.
  • Mobile-Friendly Design: According to Statista; 52% of global online traffic comes from mobile. You can now imagine how important it is for your website to have a design that is smooth and functional on mobile devices as well. We at Operion, especially keep this in mind when providing web design services Malaysia.
  • Proper Content and Image Optimization: Another important factor that is often ignored by many businesses. If your content is not properly optimized with a catchy title, correct H1, H2, H3 tags, and correct keyword placement without spamming, then Google won’t find it much interesting, let alone the readers. Plus, the images need to be compressed to smaller sizes for fast loading and should also have proper titles and tags so Google can recognize them.
  • Site Speed and Security: According to Unbounce; 70% of customers agree that site speed influences their purchasing decision. So if your website is not optimized for speed, you will be leaving a big chunk of sales on the table. Plus, Google prefers websites that load fast. As for security, your website needs to have a secure hosting and SSL certificate so your customers can put their trust in you.
  • Set up Sitemap: The sitemap is like an index of your website where all of its pages will be arranged so that the bots/crawlers that Google sends to put a website in its database can easily go through them.  Again, a very important factor for on-page SEO because the faster these bots crawl through your website, the sooner it will get indexed in Google.
Comparison Between Malaysia Payment Gateways

Off-Page Search Engine Optimization Strategies:

  • Engage in Guest Posting: The most important part of your whole off-page SEO is getting backlinks from other credible and established websites. This way, Google will see you as a credible website too, and will boost your ranking. You can post blogs on different websites in your industry and ask them to link back to your website.
  • Leverage Google My Business: If you search for a service in your area on Google, you will notice a section at the right side of the page with the name, address, website link, contact number, and reviews of a business. This is the ‘Google My Business’ listing. You need to set it up so that people within your vicinity searching for the services you offer can see your business. Around 56% of people visit a website having GMB listing (source), which shows how beneficial it is for getting free traffic and boosting your SEO.
  • Set Up Google Webmaster: Your SEO efforts only work when your website pages are indexed. So for that, you need to set up your Google Webmaster account. Website owners don’t even realize that some of their pages are not indexed, and some even have broken links. You can know these things with webmasters and fix them so that your website doesn’t get penalized by Google and lose SEO rankings.

Over to You:

Whether you are getting our expert SEO package Malaysia or web design service, we always develop a website that is SEO-friendly because we know how important SEO is for every business. If you want to get an edge over the competition and boost your sales, SEO is a must for you.

by : admin Digital Marketing, Internet of Things, Website Design

17 Tools That Will Help Your Online Business Improve

Besides offering the best eCommerce website package Malaysia, we also help online businesses think creatively and save as much of their resources as we can in initial stages. This is because our web design company Malaysia works with startups and online stores that need the best tools to perform their day-to-day operations without getting a dent in their budget. So if you are one of those new businesses, here are 17 free tools to have when starting out:

17 Helpful Tools For New Online Businesses:

  1. Wix Website Builder: If you need something clean, highly functional, and attractive, you can hire a web design company in Malaysia. However, if you like to try things on your own and get a beautiful website for free with limited features, then try out the Wix website builder.
  2. VPN by CyberGhost: You can leverage the virtual private network by CyberGhost to hide your online activity from hackers and safeguard your website’s privacy.
  3. Avast Protection: You can use Avast’s free version of endpoint protection that will further secure your online businesses from malware and viruses.
  4. Wrike Project Management: Do you have a team to collaborate with? Why not use the free version of Wrike to work with up to 5 people, assign and manage tasks, monitor their activities, and share files with ease.
  5. Join.Me for Video Calls: No business can grow effectively if the people behind it cannot effectively communicate. As someone once said; communication is the lifeblood of an organization. So, by using the free version of Join.me, you can talk to up to 10 people at once.
  6. Zoho Recruit: If you have a small business, you can use Zoho’s free applicant tracking feature, which will allow you (recruiter) to work on up to five job openings. You can publish, edit, and track jobs until you have the right candidate.
  7. Deputy’s Human Resource Management: Once you recruit the right person for the job, you will have to track her/his progress, and for that, you can use the human resource management tool by Deputy. Though it is not free, it only costs $1/month for each employee, which is nothing compared to the value you get.
  8. Wave Accounting: Every business needs to have a robust accounting system in place to track expenses and measure ROI. With the help of a free version of Wave, you can get features like accounting and reports, invoice creation, and receipt scanning directly in your system.
  9. Equity Net: Your website is set up, now you need investors to back your idea, right? Well, with the help of EquiNet, you can plan, analyze, and show your business plan to investors and raise money with the help of this crowdfunding platform.
  10. Social Listening with HootSuite: Want to effectively run your social media profile, interact with people, and see what they are saying? Well, why not use the free version of Hootsuite? You can schedule your posts and engage with your followers for free.
  11. Email Marketing with Autobot: Having a robust email marketing system in place helps with increasing your followers, getting more visitors to your store, and ultimately bringing more sales. You can use the free version of Autobot to have an SMS marketing system and email marketing system. Though you can send limited messages in the free version, it will still give you a good idea of their service.
  12. Data Visualization: You can leverage the data visualization tool by Tableau Public to get responsive visuals of your data in the form of charts and graphs on a single dashboard.
  13. Power BI: Want to make more effective decisions? You can use Power BI to get insights into your marketing, sales, and consumer data, etc. Up to 1GB of data can be scanned with a free version, which should be enough to get started.
  14. Document Management: There will be several documents that you will be handing out to your team with their tasks or other information; all of this can be done with the free version of Zoho Docs. Their free plan allows you to share unlimited files/folders, use various editing tools, manage users, and sync with the desktop.
  15. Helpdesk Software: You can use the free version of the helpdesk by Zoho Desk and create forums and knowledge base to cater to your customers’ needs and provide excellent support to them. Though you can customize the software as per your branding, for more complex customization and features, you can get a $12/user plan for a month.
  16. Document scanning: Want your team to have a soft version of your business cards, brochures, and leaflets to send to your customers via email? You can use Evernote Scannable to have your documents scanned into high-quality images.
  17. Free Online Surveys: The last part of every business’s launching and marketing cycle is feedback from customers. Their views about you help you get better. You can create interactive and visually appealing surveys via SurveyGizmo and send them to your customers.

Over to You:

By offering web design services Malaysia for several years, we at Operion have learned that a business needs tons of tools to operate to its maximum potential. If you have a limited budget, the above mentioned free online applications should help you get a good head start.

by : admin Ecommerce Tips, Website Design

15 Marketing Secrets That Can Boost Your Organic Reach on Facebook

Being the finest web design company Malaysia, we have worked with several brands that have massive audiences on Facebook, and they mainly focus on increasing the reach organically. There are some things that these big brands do to skyrocket their organic reach on Facebook. We are going to share the most important ones with you in this guide, so let’s start:

15 Practical Tips for Boosting Organic Reach on Facebook:

  1. Become Verified: When people see a blue tick beside the name of a page, it instills confidence in them. You can ask for Facebook verification and provide relevant documents to get that blue tick. It also brings you in front of your audience more than non-verified pages.
  2. Publish Timeless Content: At Operion, we believe that content plays a key role in generating leads. When we publish helpful, insightful, and evergreen content on our site, people find it extremely valuable, which compels them to get our web design services Malaysia. You can replicate the same in your Facebook marketing strategy. Besides producing helpful content in text form, we suggest that you leverage video content as well because over 500 million people watch them on Facebook every day. (WordStream).
  3. Create Private Groups: Yes, privacy brings out curiosity! This makes more people join the group to see what valuable content is being shared. Invite your highly engaging audience to join the group and start conversations on various topics related to your industry. Encourage the members to invite their friends to your group, and your community will start growing.
  4. Leverage Post Targeting: You can target people from your page audience in organic posts as well. Turn on this feature by going to the General Settings of your page, and you will see a targeting button in the window where you write the post. Use it to target people based on age, location, interests, and other factors. The more relevant people see it, the more engagement and shares it will get.
  5. Time Your Posts: If you have been posting for a while now, you will be able to see data on the time when your posts receive the most engagement. You can view the data on Facebook Insights, go there, note the timing, and start posting on those times to get more reach.
  6. Leverage Hashtags: Your hashtags can be related to your industry or the content you are posting. For instance, our hashtags are usually like ‘web design company Malaysia’ with ‘#’ attached to the phrase. These tags make your posts stand out and help your potential clients discover you easily. However, don’t use more than 2 hashtags.
  7. Run Contests: People love to participate in things, whether on the internet or in real life. You can run contests involving giveaway of your product/service and ask people to like, comment, and share as much as they can. Also, ask them to invite their Facebook friends to like your page. The one who brings most people to your page will win. These posts can have a massive impact if done right.
  8. Republish Old Content: If you are running out of ideas for valuable posts, you can always update the old content with the latest news and infographics and republish it. More valuable posts mean more engagement.
  9. Work with Influencers: You don’t have to pay someone to promote your business. Strike a deal with them like you will promote their business if they do it for you. Both of you can also collaborate and make videos that you can publish on both pages. Both of your audiences will check out your posts.
  10. Leverage Stories: Just like Snapchat and Instagram, you can post fun stories on your Facebook page, which will instantly appear at the top of your audience’s Facebook app. You can ask some interesting questions which will entice people to check out and answer.
  11. Live Streaming: According to an estimate, live stream videos get an average of 64 billion views/day. You can also start a series of daily live streams where you interact with your audience, answer their questions, or educate them about your industry.
  12. Leverage Email Marketing System: You can also send out emails to people in your email lists whenever you post something new and interesting on Facebook and get engagement from them.
  13. Ask to Turn On Notifications: There is a ‘Notification’ column when someone clicks on the ‘Liked’ button on your page. Ask people to go there and turn on the notifications. Do this in most of your posts. The more people turn it on, the more they will get notifications of your new posts, so the more engagement and reach you will get.
  14. Cross-Platform Promotion: If you have an audience on other social media platforms, ask them to check out your Facebook page or add links to your most interesting Facebook posts and ask people to comment there. Getting one platform’s audience on another platform helps a lot.
  15. Engage With Audience: Lastly, remember that engagement sparks engagement, which is why when you see your posts start getting traction, you need to engage in conversation with the people commenting on your posts. This will lead to more people commenting and liking the posts.

Over to You:

We have provided our top eCommerce website package Malaysia to several brands that brought sales via Facebook organic posts. Using these techniques, you can do that too. Just research more about these tricks, leverage them properly, measure results, and follow the strategy which works the best.

by : admin Website Design

How Web Design Contributes to SEO?

Wondering if the design of your website can help you with SEO? Well, you have landed at the right page. Being the top Web Design and SEO company in Malaysia, we at Operion love to educate our customers regarding the benefits of getting website design from a professional.

This guide is also an attempt to help you understand how a well-designed website helps you climb the ranks in the search result. So with that said, let’s get started:

5 Ways Website Design Can Help Your SEO:

1. Website Layout:

Search engines love well-structured websites because people stay on them longer due to ease of browsing. A poorly designed website will discourage your visitors and make them abandon it in just a few seconds. According to Adobe; 38% of people stop engaging with a website due to poor/unattractive content or layout.

So not only will you be leaving 38% of the business on the table, you will have a high bounce rate (number of people closing a website quickly after opening it). Now bounce rate is a MAJOR ranking factor, so if it is high, not only your website’s SEO will be affected, it might even lose the rank it already has.

2. Mobile Optimization:

Do you know that mobile devices account for half of the worldwide traffic? According to Statista; in the Q4 of 2019, a whopping 52.6% of worldwide traffic was generated via mobile devices. YES, 52.5%, let that sink it! This is the reason that Google takes the website’s mobile-friendliness into account for SEO.

A typical website company in Penang will not go to extreme lengths to optimize your website for mobile devices. This means it will have issues like not loading properly, getting stuck while scrolling, and not displaying content in a proper mobile format and so on.

When these things happen, your visitors will abandon your website, which will again increase your bounce rate and negatively affect SEO. Therefore, we always suggest to only get the best web design services in Malaysia.

3. Quality of Content:

Most of the top web design and web maintenance Malaysia companies like Operion will provide content writing services as well. And if the content has excellent quality with proper research-backed data and neat/well-structured appearance, then Google will like it.

As of 2020, Google leans more towards the quality of content than other SEO factors. Plus, your web design service provider will carefully structure the content in a way that it’ll be easy to read and strategically laid out for the audience to go through conveniently.

The color of the text and style and size of font also contribute to the overall appearance of content, making your website clean, professional, and user-friendly. These tactics go a long way in improving your website’s overall SEO strength.

4. Speed Optimization:

Website speed is one of the important signals used by Google to rank pages, as stated by Moz. Speed is perhaps one of the major contributors to overall SEO and is directly linked with your website’s design, and on average, it should not take longer than 3 seconds to load.

The size of the content on the website, like the heavy images, video files, and other graphics used when designing it directly impact its speed. If you use a web design company in Malaysia, it is imperative that you ask them to optimize the visual content for speed.

Most of the time, companies just compress the size of videos or images, which makes the site faster but then decreases the visual quality. You need to have an expert web design service provider who can optimize the visuals in a way that they make the site fast without compromising aesthetics.

5. Sitemap Structuring:

If you don’t know, the sitemap helps Google’s Bots crawl through your website and index it in search results. Now, if the sitemap is poorly designed, the crawlers sent by search engines will not be able to fully understand which site pages should be preferred.

This can result in indexing of unimportant pages like Terms & Condition, for instance, while the important ones like the “Services” page may not get properly ranked or even indexed.

Therefore, to get your website’s important pages priority from search engines by allowing their bots to easily crawl through, having a well-structured Sitemap is imperative.  

Our Leading Web Design Company in Malaysia Can Help with SEO:

Whether you want to have an online store and need the best eCommerce website package in Malaysia or a website educating people about the services you offer, you can count on us.

By offering the top web design services in Malaysia, we ensure all of our clients have a website meticulously optimized for SEO. Get in touch now – let’s discuss your project!