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by : admin Digital Marketing, Website Design

How to Perform Your Website’s Audit For Better SEO?

Okay, so you have gotten the best web design services Malaysia, your website looks professional and beautiful, but you are not sure if it fits the criteria required for proper SEO services, right? Well, then this guide is just for you.

We will outline the checklist of top things to look for in your website and implement them if you haven’t for better results. These factors will be divided into Content, SEO, and Technical so that you can easily understand everything. That being said, let’s start:

Checklist for SEO Audit of Your Website:

Content Audit:

  • Should be Helpful: Your website’s content is the most important part when it comes to engaging potential customers and turning them into leads. You need to remember the mantra of internet marketing; content is king! So make sure the content is well researched, well-written, and is delivering value to people.
  • Grammar and Spelling: Do you know that 42.5% of people in a survey were influenced by grammar and spelling errors? You need to have an excellent grip on these things so that you appear professional, and people like reading your content. Check your existing content for mistakes and fix them. Tools such as Grammarly can help you with this.
  • Get the Facts Right: If you are using statistical data and facts in your writing, make sure that they are accurate. Revisit your old posts and check for any outdated information. Conduct proper research and get the facts straight if needed.
  • Content Duplication: Search engines hate plagiarism, and your website can get penalized for this, which will result in ranking loss. So make sure your content is valuable, original, and unique. You can use Grammarly’s plagiarism checker to find out the content that is duplicated and fix it.

SEO Audit:

  • Use of Right Keywords: Keywords are the backbone of your whole SEO strategy. You need to find highly relevant keywords to your niche and the topic of content and then embed them in your content. You don’t have to forcefully put them in the content, as Google can see it as spamming. Just add where they make sense. Revisit your content, see if there is any keyword spamming and also see if you have used the right keywords. Use tools like Ahrefs to find relevant keywords to target.
  • On-Page Optimization: Although 75% of the SEO is based on your off-page efforts, if you don’t get the 25% right, which is the on-page, your site won’t make it to the top ranks. Make sure to check your website for things like its structure in a sitemap, which should be well-organized for Google’s bots to crawl through easily and index your website pages. Also, write proper Meta descriptions for all pages on your websites, don’t add too many popups that may annoy visitors and shorten the URLs by removing numbers in them and adding the name of their respective page.
  • Off-Page Optimization: Use tools like Ahrefs to see from where your website is getting its backlinks. You do not want to get links from low authority websites that are spammy. And if you have no backlinks to your website, start building them, they are crucial for off-page SEO.

Technical Audit:

  • Speed Optimization: Check your website’s speed in GTMetrix. According to Unbounce; the speed of a website should be under 3 seconds for maximum conversions. So if your site doesn’t load that fast, make some adjustments. Delete heavy plugins that you don’t use, and compress images to reduce their size. You can also hire a freelancer to optimize your website speed.
  • Responsive Design: Website needs to be mobile-friendly if you want to retain your mobile visitors. Since a big chunk of traffic comes from mobile devices, your site needs to load properly, work fast and flow smoothly to make them stay on your site. Use a mobile responsive theme and some plugins to do that.
  • Should Be Indexed: Your website needs to be indexed in the search engines’ database to appear in search results. There are many tools available to check that. Make sure all pages are properly indexed.
  • Error Free: Check all links of your site and make sure none of them is broken. You do not want people to hit a dead end while browsing through your website; most of them will instantly close it.

Over to You:

If you know the strengths and weaknesses of your website, you can better optimize it to UP your digital marketing game. Just make sure to have a fully responsive and fast website designed with the help of a professional web design company Malaysia. Other things can be done periodically.

If you have an ecommerce store, get the ecommerce website package Malaysia that offers excellent functionality and smooth browsing because, without these things, your website won’t make many conversions.

by : admin Digital Marketing, Ecommerce Tips

6 Strategies for Omnichannel Marketing

Have you just got your website developed by a leading web design company Malaysia and now you want to build a customer base? Well, it is not easy, but it is also not difficult if you know what you are doing. Luckily, you can benefit from the Omnichannel marketing and provide your customers with a seamless, personalized experience.

Since omnichannel marketing has a higher purchase frequency; 250% compared to single-channel marketing (source), you cannot miss out on this approach. So if you are excited and want to know more, then read this guide till the end.

What’s Omnichannel Marketing and How it Can Benefit You?

Omnichannel marketing is basically the seamless integration of all marketing, selling, and support channels. This means the customer will get the same shopping experience no matter if he is using the company’s website, mobile app, or a brick and mortar institution. A great example of this can be Netflix.

Whenever you start watching some movies, it will note down the genre you like, and then depending on how you like to interact with the platform; you will get suggestions for similar movies. This offers a seamless and personalized experience that retains customers. So if you are looking to incorporate Omnichannel marketing in your business, then these strategies might help:

What Is The Website Design Process?

Build Customer Personas:

You need to first know what your customers like and dislike when interacting with your brand. You need to focus on their needs and what is best for them. Customers should be able to find the information or the product they want easily. For this, you need to know the pain points of your customers.

Take help from your organization’s team members that deal with customers in any way and build different personals of your customers.

Use the Data for Segmentation:

Now that you have different profiles of customers created, you can get help from a CRM solution Malaysia company. They can segment the contacts and data of customers in your database based on the personas you created.

This is the best approach because now you get to be personal with the customer so you can offer them better experience throughout your marketing channels.

Send Custom Messages:

According to MarketingCharts; 74% of people don’t like to receive offers for things they don’t need. So now, you can make better marketing campaigns for different buyer personas and send them personalized messages. When a customer feels they are getting personal attention from the brand, they are likely to stay in touch and eventually make the purchase.

This is exactly what Amazon does where they track customer behavior on the website or app. They then make a persona, and send them messages via emails or even Alexa suggesting the product that they viewed on Amazon or added to cart but then abandoned.

Decide Your Marketing Channels:

Just because you are using omnichannel marketing, doesn’t mean you need to use all of your marketing channels available. See which mode of communication your customers use the most and double down on them.

67% of customers stop using a brand due to bad customer service. (Source) Therefore, if yours are mostly active on the mobile app of your business, send personalized notifications, if they respond to emails better use that, or if they are on social media the most, go with it.

Now Measure The Efforts:

Now that you have personalized the communication and buying process, it’s time to measure how well you did. It can be pretty challenging to measure the results across different marketing platforms; therefore, you need to use various tracking tools. If you have an app, you can easily measure every single swipe and tap from the backend.

However, for other platforms like email or social media, you can use email analytics, pixels, or even URL builders. For your website tracking, you can use heat maps, IP addresses, and cookies to track your customer’s actions.

Stay Consistent and Improve:

The key to establishing trust and make customers feel they are getting the best and most personalized experience from you, you need to be consistent. Don’t leave your campaign hallway just because it’s not working. After you measure the result, find out where you are lacking and fix it.

Keep fixing issues as you go and keep improving. With time, you will start to get recognition from customers for your efforts, and they will start getting hooked to the personalization you offer.

What Is Our Philosophy?

Over to You:

No matter if you get the best web design services Malaysia, if you are not following the right marketing strategies, a beautiful website will be nothing more than a needle in the haystack. You need to get out there, gather data from your existing customers, build personas, and be personal with them. Only then can you bring them to your website to get sales and enter the digital marketplace.

https://www.operion.com.my/digital-marketing.html
by : admin Digital Marketing, Ecommerce Tips, Website Design

How to Find the Top eCommerce Marketing Agency?

Have you recently got your store built and now looking to promote it? Maybe you have come across a company offering full eCommerce website package Malaysia including digital marketing, and you want to evaluate them?

Well, don’t fret; we have mentioned 5 important things you need to keep in mind when dealing with eCommerce marketing agency to get a bang for your buck.

Just make sure to thoroughly read this guide, understand the things you need to look for in a professional company, and then set out to find one.

5 Things to Look for When Getting eCommerce Marketing Services:

1) Experience of eCommerce Marketing Agency:

Firstly, you need to look at the experience of the eCommerce agency. You need to see if they have any renowned clients or if the work they have done has some quality to it or not. Let’s say you search the best ‘eCommerce agency in your area’ on Google, and you receive tons of search results. Now how will you decide which type of e-commerce agency is the best?

You will navigate to the websites of different agencies and check their clients’ list and portfolio area. Most of the agencies will have a portfolio page, and you can find the list of their clients there as well. Browse through the page, and check the result that they have gotten to their clients. Add the agencies with great results to your list of potential eCommerce marketing agencies.

2) Understanding Your Needs:

A professional eCommerce marketing agency will always listen to your needs before pitching their services. They don’t know what your goals are, so if they are pitching before listening to you, they might not be the right candidate. So have a little chat with them, let them know what it is that you are looking for.

Ask them how they can help you and make you understand the process in layman’s terms. If they are cooperating with you and you can easily understand their approach, then further shortlist them.

3) Working With Your Budget:

When you are marketing your online store, you will have to allocate a sufficient amount of budget just for this purpose. There will be a cost for marketing via Ads, and you will also have to pay some amount to eCommerce agency for its service. So the cost of your ads and the fee of the marketing agency should come under your budget.

If you have a specific figure in front of you, you can better negotiate with the potential eCommerce digital Agencies that you have shortlisted. Some of them will even have a budget calculator on their website that you can use to estimate the cost of the project you want them to work on.

Once you have a specific number in front of you, talk to the agencies, tell them about your budget, and then negotiate with them. They might not agree with your specific budget if it’s too low, but you should be able to reduce the cost a little bit. This way, you will also find out how cooperative the company is.

4) Rate of Customer Satisfaction:

Now you will have a few companies remaining in your list of potential eCommerce marketing agencies. To further shortlist them, check out their reputation online. Go to their Google Listing page and see what people have to say about them. Also, visit their social media page and check reviews.

These reviews are from the people who have purchased their services, and by reading them, you can gauge the level of the agency’s service.

Tip: visit freelancing platforms like Freelancer.com, Upwork, and Fiverr, search the name of the company there and you might come across their profile on any of these platforms. Check their buyers’ reviews there too.

5) Creative Branding:

You might have 2-3 marketing agencies left on your list by now. So what you need is to ask them what they will do differently to increase your brand’s appeal? What kind of visuals will they use? What about the copywriting for ads? Will they use catchy taglines? How will they segment and target your audience?

Ask all of these things, and try to understand their plan of action. The agency that satisfies you with the best approach should be the one you work with.

5 Must-Have Elements for a Successful Ecommerce Website

Over to You:

Once you have the store ready with the help of web design company Malaysia, you should find it easier to work with a marketing agency as you will already have some experience working with a 3rd party. Some companies offer web design services in Malaysia, as well as eCommerce marketing.

It is better if you work with them as they will have a better idea about your store, your brand, and its goals from day one.

by : admin Digital Marketing, Ecommerce Tips

How Can Chatbot Marketing Improve Your Business After COVID-19?

Let’s say you have worked with the best web design company Malaysia and your website is pretty professional and sleek. But do you think you have the resources to handle all the traffic that will be coming to your site? I believe not, right? Well, that’s when a chatbot will help you.

The company offering you web design services Malaysia may offer chatbot creation services as well, be sure to ask them about it. That being said, there are some key benefits of having a chatbot on your website, let’s discuss them below:

Benefits of Chatbot Marketing:

24/7 Customer Support:

Due to the pandemic, people will continue working from home even after it has passed because the effects of this pandemic will be imprinted on their minds for a very long time. And due to these flexible working schedules, consumer shopping habits will change.

So if people are working in the evening and shopping at night, then that means you need to have robust customer support in place to cater to their queries in the middle of the night.

However, hiring people to sit all night can be very costly, especially if you are a new business or a small one. So to deal with this, you can program a chatbot to provide all the necessary information to your potential customers and lead them to the next stages of your sales funnel.

Instant Replies:

The consumer of today is impatient, and that’s mainly because people are leading fast-paced lifestyles. This doesn’t allow them the liberty to have spare time and wait in queue for the customer support agent to get free and talk to them. However, you can setup up a bot that will instantly reply to them and cater to their needs.

The bot will pick up on specific words that you think customers in your industry will likely ask the most, and you can embed their keywords on the backend of the bot. So whenever someone asks something, the bot will pick up the keyword from the question and provide the answer.

Even if the question is complicated, the bot can provide a close matching answer, which will buy your support team some time to get back to the customer and not lose the lead.

Segmentation of Traffic:

People are already spending their time indoors, and this will continue even after the pandemic. So most of the purchasing will be done via the Internet. This means you can expect a lot more consumers in your store than usual. You need to have a chatbot on your marketing team that will segment the audience according to their conversations.

For example, if a consumer is just looking for some information about a product, they can ask that to the chatbot, which will provide them with information on the spot. And if someone is willing to make a purchase, the chatbot can provide them with the purchase button as well.

This will free up a lot of the time of your marketing team, and they will only receive refined customers who are really interested in talking to them about a specific product.

Nurturing the Leads:

Chatbots are an important part of any lead nurturing strategy. This is because you can program them to pop up whenever a customer visits the website, greet them, and show readiness to provide answers to their questions.

This makes the visitor feel valued and can be a point where he/she starts interacting with the bot and eventually convert into a quality lead. Having a bot on your website ensures no lead is left unattended.

Brand Reputation:

Your bot doesn’t have to have a robotic feel to it. You can program it to talk and feel like a real human being. Add some humor and use some emojis to give it a personality.

This ability to interact in a fun way, coupled with 24/7 availability, will only lift the image of your brand and impress potential customers.

5 Ideas of E Commerce Trends to Stand Out

Some Practical Chatbot Marketing Tips:

Even if you have received the best eCommerce website package in Malaysia, to cater to the needs of the potential buyers, you need a bot on your side besides having a well-designed store. So here are some crucial points to keep in mind:

  • Get the Info: When you are designing a chatbot, embed a column asking for contact information. If a client fills this form, your team can personally reach out to them later on.
  • Personalize it: As mentioned above, give your bot a human feel. Add a male/female picture, give a name to the bot, and make it fun to talk to.
  • Test Thoroughly: Before placing the bot on your website, test it. Ask your family members, loyal customers, friends, and colleagues to interact with it and provide you with feedback.
  • Place Smartly: Chatbots should be placed on pages where there is not much to read like services pages, home pages, or contact pages. Don’t place it where your visitors can get distracted from the content like the blog, landing page, or about page.

Lastly, be sure to let your website visitors know about the bot by including information about in your social media posts and emails.

Impact of COVID-19 on E-commerce
by : admin Digital Marketing

Digital Marketing Strategy for a New Product/Store Launch

So you are planning on launching your product or store, and you don’t know how to do that? Well don’t fret, once you are done with the services of the web design company offering eCommerce website package in Malaysia, you need to start working on digital marketing strategy right away.

We have mentioned some of the most important things your strategy needs to have, make sure to go through all of them, and implement accordingly.

Things to Consider When Planning a Long Term Digital Marketing Strategy:

Organizing Giveaways:

If you want your product to quickly take off, you need to create excitement for its release weeks or even months before its launch. The most popular method for doing so is to offer pre-launch giveaways via contests.

Ask people to participate in your contest and give away the product to the winners in exchange for promoting your product in their social networks. You can hold contests for product photography, creative slogans, most social media shares, etc. And when someone wins, you give them the product for free.

Whatever your approach is, try to make a system that makes your pre-launch campaign as viral as possible.

Increase Visibility Organically:

In other words, work on your website or landing page’s SEO. Getting the top web design services in Malaysia is not enough. You need to have your site appear for the most relevant and searched terms/keywords in search engines as well to receive highly targeted traffic.

Once your SEO efforts take off, your website will start getting free traffic that will be highly conversion focused. Here are some things to focus on when working on your website’s SEO:

  • Keywords: These will be the search phrases that people will type to find the product that you are selling. Don’t target the keywords that you think describe your product the best, target the ones that people are searching for. Use keyword search tools like Ahrefs, Semrush, or Google Adwords to find these keywords.
  • On-Page SEO: This includes the creation of content like website pages and blog posts, adding relevant keywords in them, and ensuring the content is well crafted, engaging, and helpful so that Google can index it.
  • Backlinking: This is the off-page SEO where you will write content for other websites related to your niche and ask them to link it back to your website. This means adding your website’s link to the content they post. This increases the credibility and authenticity of your website, which is a major ranking signal for search engines.

Optimize the Speed of Website:

Do you know that 70% of customers believe website speed impacts their purchase decision? (Trinity). This means if your website does not load fast enough, preferably under 3 seconds, then you will face significant cart abandonments.

The web design company Malaysia you are working with should take care of this, but if they don’t, then the first approach is to get a fast hosting service. Do not go for shared hosting if you are expecting a lot of traffic.

Also, compress all the images on your website because loading images with big file size takes a lot of time. Lastly, install plugins like WPRocket to speed up your website.

Leverage Influencers:

There will be several blogs in your niche. Connect with them, ask them to write a review about your product, or promote it. The bigger bloggers have loyal audiences that will take their word as is. So make sure to talk to them and ask them to spread the word about your product.

The most common strategy to get the influencers and bloggers to talk about your brand is to organize events or send free samples to them. Be sure not to offer them money in exchange for a review as it will not be fair. Keep things simple, fair, and honest.

Don’t Forget Email Marketing:

Email marketing may seem out of fashion, but to be honest, it’s not! People still use emails, and it is one of the leading modes of communication on the internet. So you can always get people to check your product page or even buy it using a well-crafted email.

But first, you have to build an email database. For that, you need to add an opt-in form on your website that is receiving traffic due to SEO. Ask your site’s visitors to add their email address to receive further news about your product.

Once your email list starts to get bigger, you can send periodic messages to people announcing events related to the launch of your product and also asking them to check it out when it is launched.

Over to You:

If you find all of these things confusing or difficult, then you can always talk to a digital marketing agency with expertise in product launches to help you out. Their expertise and creative ideas will really help you put your product in front of your target market.

by : admin Digital Marketing, Website Design

5 Step for Creating a PPC Strategy That Converts

So you are looking to crush it in the PPC game but don’t know how to do that? Well don’t fret, we will provide you with a step by step breakdown of the whole process of getting your PPC strategy set up and ensure you have highly converting ads in place.

So whether you have built your store with the help of a company offering top eCommerce website package in Malaysia or you have done it by yourself, this guide will help you out.

5 Steps to Design a Highly Converting PPC Campaign:

Defining Goals:

Outlining the goal you want to achieve through your PPC campaign is the most crucial part of creating an effective strategy. There are tons of targeting methods available in today’s PPC that you can easily select the end results you want and run a campaign accordingly. If we just talk about Facebook, then from engagement to sales, there are several target options to define your campaign’s results. Here are a few common PPC goals:

  • Increase website traffic
  • Lead generation
  • Increase in Sales
  • Raise Awareness Regarding Brand

If you want to raise awareness regarding your brand, then sticking with the display ads on Facebook will be the best approach. If you want sales, product listing ads are perfect, and if you want to generate leads, explore the lead capture ads on Facebook. The gist is, there is a type of PPC campaign for the type of end result you need, so first, define your goals.

How Website Design Helps Your Business

Targeting Audience:

The main benefit of advertising on social media platforms like LinkedIn or Facebook is that you can target their existing audience. Create an audience segment based on the personas of the potential buyers and precisely target them. There are different types of audiences available on Facebook.

  • Custom Audience: These are the people who have previously shown interest in your product or business. So when you make a custom audience, you can target these people based on their interests, demographics, and geography, etc.
  • Lookalike Audiences: These are similar to the ones you have created via custom audiences or the ones who are following your social media page.
  • Saved Audience: Those you targeted previously will be saved in your social media ad account, so you can target them later whenever you want.

So there are many options at your hand, once you have defined the goal, you will have a good idea of the type of audience you want to target, leverage these targeting options to go after them.

Optimize the Landing Page:

Firstly, get the best web design company Malaysia to design you an attractive landing page so that people don’t close it when they land on it. Next, if you are planning on promoting it via Facebook ads, then you need to optimize it to sell in an efficient way. You need to know the language and the type of content used to sell the product or service you are promoting.

To do this, you can get help from Buzzsumo. It is an online tool that gives ideas for content for your blog posts and landing pages.

For instance, if you are selling CBD lotion, you can type it in the Buzzsumo search bar, and it will show you the most shared content. You can get inspiration from it and create your own landing page.

Creating the Ads:

Now that you know your goal, your audience targeting is set up, and your landing page is well-optimized, you need to start working on creating the ad to bring people to your landing page and achieve your goal.

The ad will serve as a link between your audience and the landing page, so you need to briefly propose your unique selling points via an effective and brief ad copy, an attractive image, and an enticing headline.

4 Reasons Why Every Business Needs a Website

Split test and Capitalize:

Once you have created an ad, make 3 or 4 more ads like it but with different headlines, images, and descriptions. The goal is to run multiple ads and see which one clicks with the audience the best.

You will have to measure various metrics based on your goals such as click-through rate, conversion rate, cost per click, cost per acquisition, and return on ad spend to determine how your ads are performing.

The one that has the best metrics of all should be your winning ad. You can further optimize it and capitalize on it to scale it and reach more people.

Over to You:

The key to having a winning PPC strategy is to have a conversion-focused landing page that you can get using top web design services Malaysia. Next, you need to create an ad copy that will appeal to a majority of people and get them to click on the page.

Just make sure to target the right kind of audience and split test your ads to find the combination of right targeting and ad copy.